Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. If so, ignite a conversation around leveraging new techniques less reliant on third-party cookies.

Cookies 115

Cookies First-Party Cookies Retargeting Conversion 115

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. In other words, adtech is for media buys, and martech is for customer personalization.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Martech

JANUARY 26, 2022

Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. At our MarTech conference , Sharon Kratochvil, Vice President of Global Analytics at Michael Kors, talked about the strategies her team implemented to prepare their brand for this “cookieless future.”.

First-Party Cookies 101

First-Party Cookies Marketing Cookies MarTech 101

Martech Series

JULY 19, 2022

Celebrus launches cross-domain continuance, which allows businesses to connect information across several owned domains using first-party cookies. an upgrade to the robust technology suite, including patented technology, first-party, cross-domain continuance. Celebrus announces the launch of Celebrus 9.6,

First-Party Cookies 87

First-Party Cookies Cookies Healthcare Finance 87

Martech Series

JUNE 29, 2022

Jebbit, provider of the world’s leading zero-party data platform, announced the addition of several new e-commerce innovations that will help brands create more engaging online customer interactions and shoppable commerce experiences. Because clients own this domain, they can implement first-party cookies for tracking and segmentation.

First-Party Cookies 84

First-Party Cookies Cookies MarTech Marketing 84

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct?

Data Management Platform 98

Data Management Platform Cookies First-Party Cookies Audience 98

Martech

OCTOBER 11, 2022

GA4’s data collection also takes into account the increasing concerns consumers have around privacy and, in particular, cookie tracking. Does GA4 use cookies? If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. Yes and no.

Agency 101

Agency Cookies Marketing First-Party Cookies 101

Ad Monsters

OCTOBER 20, 2022

Identity solutions are one of the most prevalent new techniques for collecting first-party data, especially in a privacy-centric world. Regardless of Chrome delaying its third-party cookie cut-off, other browsers do not support cookies. We knew the industry and the limitations of using cookies.

Audience 98

Audience Cookies First-Party Cookies Ad Tech 98

Martech

SEPTEMBER 22, 2021

The number and breadth of robust pre-built connectors to other martech systems. Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 121

Marketing Cookies Geo targeting First-Party Cookies 121

Martech

FEBRUARY 15, 2024

Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. Engage with the privacy and security teams early Ensure you know how first-party cookies can be used across the two brands and should be collected in the future. Get everyone aligned on timelines. In your inbox.

First-Party Cookies 103

First-Party Cookies Communications MarTech Audience 103

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

NOVEMBER 3, 2021

Google and Apple are introducing restrictions on third-party cookies for privacy reasons, a move that’s expected to reduce the effectiveness of digital ad strategies. But these changes don’t impact first-party cookies you use to track customers on your own site. SEO budgeting that makes sense for your business.

SEO 115

SEO Conversion Rate ROI Conversion 115

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Martech

SEPTEMBER 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. See his full presentation at MarTech here.). The post Big screen personalization and CX: Thursday’s daily brief appeared first on MarTech.

First-Party Cookies 117

First-Party Cookies MarTech Food Cookies 117

Martech

AUGUST 30, 2024

Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. What are cookies, and why do we have them? A cookie is a small text file that a website can write to your computer.

Cookies 121

Cookies First-Party Cookies Food MarTech 121