Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech also gives marketers incredible reach since it connects them to all media. People-centric marketing.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet.

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

Media Math

MAY 31, 2022

LiveIntent unlocks two addressable media channels: web and email. Advertisers can target LiveAudiences curated by LiveIntent or build proprietary audiences with their first-party data put into packages that can be targeted in their DSP. Describe your solution in a nutshell. LiveIntent’s?identity ID, phone number, etc.)

First-Party Cookies 85

First-Party Cookies Cookies Impressions Audience 85

Ad Monsters

FEBRUARY 13, 2024

.” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help the advertising business function properly and ones that browsers don’t ban.

Cookies 52

Cookies Advertising First-Party Cookies Healthcare 52

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Ad Monsters

OCTOBER 20, 2022

Identity solutions are one of the most prevalent new techniques for collecting first-party data, especially in a privacy-centric world. Regardless of Chrome delaying its third-party cookie cut-off, other browsers do not support cookies. We knew the industry and the limitations of using cookies.

Audience 98

Audience Cookies First-Party Cookies Ad Tech 98

Brid.tv

DECEMBER 6, 2023

After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! This dynamic media lets users watch a single video from any angle possible as if they were there. Post-Cookie Era Starts!

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Martech

MARCH 6, 2023

Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?” What a DMP can do Just because third-party cookies are one day going away, that doesn’t mean an end to third-party data. Another layer in the stack?

Data Management Platform 98

Data Management Platform Cookies First-Party Cookies Audience 98

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This phase-out presents challenges for marketers who rely heavily on third-party data.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

YieldBird

JANUARY 20, 2022

In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. After Cookies – Preparation status. After Cookies – Preparation status.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 121

Marketing Cookies Geo targeting First-Party Cookies 121

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Ad Monsters

DECEMBER 12, 2024

This paradigm shift would empower retailers to harness advanced technologies like AI and performance media, enabling more personalized and seamless shopping experiences and redefining the traditional path-to-purchase.” Moving to a first-party cookie tracking world still makes the most senseit works in all future conditions.

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

Ad Monsters

JANUARY 30, 2023

User Registrations Lynne d Johnson: I think a lot of pubs are still taking it slow when it comes to preparing for a life post-cookie. But there are some simple things they should be doing right now in terms of first-party data collection, whether the third-party cookie goes away or not.

Cookies 98

Cookies Audience First-Party Cookies Impressions 98

Basis

FEBRUARY 29, 2024

And first-party data is perhaps the heaviest hitter on that list. Because first-party data is provided directly by consumers, it allows advertisers to learn about their audience, craft personalized messages, and understand what tactics are most impactful in their path to purchase—all with a high degree of precision.

Cookies 98

Cookies Non-Profit First-Party Cookies Audience 98

VideoWeek

JUNE 1, 2023

Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.

Audience 52

Audience First-Party Cookies Cookies Retargeting 52

Ad Monsters

JULY 15, 2024

We sat down with Teads’ executives at Cannes to discuss how the ad tech company is helping publishers navigate cookie deprecation, the current state of journalism, elections, and more. Teads and Publishers: A Partnership Driving Mutual Success In digital media there is a ton of trial and error.

Cookies 64

Cookies Conversion Education First-Party Cookies 64

Martech

NOVEMBER 3, 2021

Out of that total spend, as reported by Forrester Research , companies devote an average of half of their marketing budget to online strategies, such as SEO, direct email, social media, and data analytics. But these changes don’t impact first-party cookies you use to track customers on your own site.

SEO 115

SEO Conversion Rate ROI Conversion 115

InMobi

JULY 10, 2020

Brands now have the knowledge to successfully reach and engage consumers through multiple media formats, including television, billboards, web browsers, etc. But as time spent on mobile rises, they should consider adding apps into their media portfolio. But they are the most prevalent.

Audience 52

Audience Cookies First-Party Cookies GDPR 52

Martech

SEPTEMBER 22, 2021

Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. Data hygiene: The platform enables users to clean and standardize customer records.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. generally , the negatives have been highlighted far more often than the positives.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. ” Steve’s ad-tech journey began in 2002 when he founded a digital media agency in Texas called Spur Interactive. “It’s win-win,” he says.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Relevant-Digital

OCTOBER 4, 2023

From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. You can watch it here.

Header Bidding 52

Header Bidding First-Party Cookies Cookies Conversion 52

Brid.tv

JUNE 28, 2023

Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? CMPs collect data with the help of third-party cookies and tracking pixels.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Automatad Inc.

FEBRUARY 14, 2022

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Vice Media Group rolled out plans to diversify revenue by 2024.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

NewProgrammatic

FEBRUARY 24, 2022

Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. ” Steve’s ad-tech journey began in 2002 when he founded a digital media agency in Texas called Spur Interactive. “It’s win-win,” he says.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Single Grain

JUNE 16, 2023

Pixel is a piece of Javascript that collects first-party cookies. You can use this data to plug into different advertising platforms and social media. But this isn’t the only reason brands should invest in social media online advertising. Should brands use all these social media platforms?

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Martech

SEPTEMBER 23, 2021

I’m sure that some of your digital media consumption behaviors have changed in the last 18 months. Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile.

First-Party Cookies 117

First-Party Cookies MarTech Food Cookies 117

Single Grain

NOVEMBER 28, 2023

AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services. Videos are 2X as likely to be shared on social media compared to other types of content.

Marketing 126

Marketing First-Party Cookies SEO Audience 126