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Pixel is a piece of Javascript that collects first-partycookies. You can use this data to plug into different advertising platforms and social media. Many platforms optimize native ads for demographics, industries, and niches. Since these ads blend into organic posts, 75% of web visitors trust nativeadvertising.
Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-partycookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.
Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-partycookies. While it’s arguably less convenient than the use of third-party data, first-partycookies are very much the new standard of collecting user data while maintaining their privacy.
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