Cookies First-Party Cookies Retail 
Martech
JULY 27, 2022
In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies. Second-party data. Read next: Why we care about data clean rooms.
Lemonads
MAY 8, 2020
If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-party cookie. And you are probably aware, too, that the world of cookies is about to change drastically with the latest Google announcements about third-party cookies.
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Martech Series
JULY 19, 2022
Celebrus launches cross-domain continuance, which allows businesses to connect information across several owned domains using first-party cookies. an upgrade to the robust technology suite, including patented technology, first-party, cross-domain continuance. Celebrus announces the launch of Celebrus 9.6,
Basis
FEBRUARY 29, 2024
And first-party data is perhaps the heaviest hitter on that list. Because first-party data is provided directly by consumers, it allows advertisers to learn about their audience, craft personalized messages, and understand what tactics are most impactful in their path to purchase—all with a high degree of precision.
Single Grain
JUNE 25, 2021
In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.
VideoWeek
MAY 17, 2024
In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.
Martech
SEPTEMBER 23, 2021
Customers try to reach a brand or retailer through an online chat, but if that service breaks down, they’re back on the phone lines in droves. The viewers for TV ads can’t stand still. They’re cord-cutting or cord-shaving, switching to tablets then back again to wall-mounted smart screens.
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