Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

Cookies 96

Cookies GDPR First-Party Cookies Ad Tech 96

Brid.tv

JUNE 28, 2023

Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? CMPs collect data with the help of third-party cookies and tracking pixels.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

NewProgrammatic

FEBRUARY 24, 2022

Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Single Grain

JUNE 16, 2023

Pixel is a piece of Javascript that collects first-party cookies. Dive Deeper: How to Easily Set Up a High-Conversion Facebook Retargeting Campaign Video Ads Last year, video ad spend totaled nearly $75 billion USD. Short form video are 2.5x more engaging than long-form video.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52