Digiday

MAY 21, 2024

Amid the dragged-out demise of the third-party cookie, marketers everywhere are experimenting with alternative means of measuring campaign effectiveness. Tracking the eye movements of cat and dog owners could be one of them.

Cookies 93

Cookies Food Audience Marketing 93

VideoWeek

NOVEMBER 25, 2024

Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. “One of our launch customers is one of the US’s largest food delivery apps.

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

Adweek

JUNE 23, 2023

Celebrating its 60th year around the sun, the group discusses the grandiose birthday party the iconic cookie brand is throwing (hint: It involves a yacht), walking. In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! senior director Sabrina Sierant.

Cookies 246

Cookies Food 246

Martech

AUGUST 13, 2024

Chipotle’s experience, four years ago with a food-poisoning crisis, almost certainly showed the company how to respond. GetResponse wasn’t looking for a “cookie-cutter” marketing professional but someone with a unique blend of corporate and entrepreneurial experience.

Marketing 128

Marketing Audience Media Food 128

Digiday

OCTOBER 13, 2022

Direct-to-consumer brand Crumbl Cookies is turning up its TikTok activity and leveraging an organic, trend-focused approach to better target Gen-Z. million followers from June 2021 to June 2022), as well as posting its own cookie-themed content. The brand has 3.03 million followers on Instagram, 1.59

Cookies 72

Cookies Food Impressions Audience 72

Martech

SEPTEMBER 12, 2024

With its comfortable atmosphere, free Wi-Fi and various beverage and food options, Starbucks embodies the third place. While returning to Starbucks’ roots is essential, more than a cookie-cutter approach will be required. They invented a model mimicked by many other now-successful businesses. The company must adapt and evolve.

Food 108

Food Cookies Marketing Conversion 108

Ad Rants

FEBRUARY 28, 2023

Deux, for example, a plant-based food company that creates better-for-you cookie dough, was established in 2020. Through influencer and brand collabs along with a feature on Shark Tank, the company exploded and created a buzz in the digital food space. Today, the brand has nearly 100K followers across both platforms.

Marketing 201

Marketing SEO Food Public Relations 201

Digiday

AUGUST 31, 2022

After appearing on “Shark Tank” in 2021, Deux founder Sabeena Ladha wanted to continue the direct-to-consumer plant-based functional foods brand’s momentum from the television show by working with influencers and leaning into social media and out-of-home ads. “Shareability is our No.

Cookies 69

Cookies Food Entertainment Media 69

VideoWeek

NOVEMBER 16, 2023

The cookie-free offering, called Guardian Light, plays into the last of these three pillars – enabling advertisers to reach audiences while respecting withdrawal of consent. Many use first-party cookies, dropped by the publisher itself (which will still be available after third-party cookies are removed).

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

Seth Godin

FEBRUARY 21, 2025

The food at a wedding isn’t really there to keep guests from going hungry. A cookie could do that. An expensive watch isn’t purchased to tell time. We already know what time it is. Our focus, energy and money are often spent on transactions that are disguised as something else.

Affiliates 90

Affiliates Food Cookies 90

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . The CPM does not falter.

Cookies 97

Cookies CPM Food Ad Tech 97

Lemonads

JULY 4, 2021

Do you want to run effective food ads? In this article, we will tell you how to make sure you are running effective food ads and how to optimize your food campaigns. According to Statista, Only in the US, the food and kindred industry spent 54 billion dollars in advertising in 2019. Probably not.

Food 52

Food Audience Affiliates Cookies 52

Lemonads

MARCH 19, 2021

You are a food blogger , you have a recipe youtube channel , a food dedicated Instagram , you have a cooking recipes website or you are another kind of digital content creator pushing content about gastronomy , or food in general? If so, you will love this list of the best food affiliate programs.

Affiliates 52

Affiliates Food Audience Cookies 52

Oko

SEPTEMBER 3, 2024

This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies. Third-party cookies, which track users across multiple sites, often face scrutiny under these regulations due to their invasive nature and the difficulty in managing user consent effectively.

Cookies 52

Cookies Audience GDPR Food 52

AdExchanger

FEBRUARY 19, 2024

The gradual disappearance of third-party cookies and mobile identifiers has given new life to ecommerce brands’ email marketing methods. Previously, direct-to-consumer (DTC) brands scouted for potential customers on social media, where site pixels, cookies and mobile device IDs facilitated practically endless custom audiences.

Cookies 126

Cookies eCommerce Audience Media 126

Ad Monsters

JUNE 7, 2024

Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. In the introduction of this series , I raised the concern that the targeting, measurement and attributions arising in the wake of cookie deprecation won’t meet the consumer’s expectations of privacy.

Cookies 105

Cookies Ad Tech AutoMobile Healthcare 105

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. For every sweater submitted, The Food Group will donate 10 meals to Feeding America.

MarTech 103

MarTech Food Cookies Audience 103

Basis

MARCH 20, 2023

Couple these factors with the impending deprecation of third-party cookies in Google Chrome , and it’s no surprise that advertisers are concerned about the future. As of yet, there’s no one-size-fits-all replacement that advertisers can employ in place of third-party cookies. Without third-party cookies, what’s a marketing team to do?

Cookies 98

Cookies Machine Learning Food Audience 98

Digiday

MARCH 11, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify For the last few months, marketers and advertisers have finally had to reckon with the fallout of Google’s crumbling third-party cookie amid an increasingly fragmented media landscape. Meaning, targeting and measurement are getting harder to do.

Marketing 97

Marketing Food Cookies Media 97

AdPulp

JUNE 4, 2021

That’s the friendly message that America’s favorite cookie brand is sending. The post OREO Makes Cookie-Based Peace and Unity Offering, Suggests We Do the Same appeared first on Adpulp. For over 109 years, OREO has brought people on earth together by inspiring playful moments of connection.

Cookies 62

Cookies Food 62

Ad Monsters

NOVEMBER 14, 2024

For instance, Aura can identify that readers interested in pet food are also likely to be interested in outdoor activities or family vacations, offering brands a richer understanding of potential consumers. .” This integration allows Hearst to identify audience interests and anticipate future behaviors accurately.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Ad Monsters

MARCH 17, 2023

Cookie-blocking browsers, regulators, and tech are giving users the tools, awareness, and choice to protect their data by opting out of data sharing, creating a hidden web, and leaving just 30% of the open web addressable. They are built from first-party publisher data and don’t rely on ad-tracking or third-party cookies.

Cookies 98

Cookies CPC Food Audience 98

More About Advertising

JULY 25, 2024

The world could do with some good news and help is at hand (maybe) as various social media mavens reckon Coca-Cola is planning a new Oreo flavour while Coke-flavoured cookies are on the way too. Aussie food blogger Nectorious Papi has posted some photos with others joining in.

Food 59

Food Cookies Media Advertising 59

Martech

JULY 19, 2021

Why we care: We’ve seen data collaborations emerge as a big trend in digital marketing due to the anticipated challenges surrounding the phasing out of third-party cookies and more stringent privacy legislation.

Electronics 115

Electronics Food Cookies Retail 115

Martech

OCTOBER 19, 2022

Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger. Dig deeper: Going beyond cookie consent: 3 strategies to achieve data compliance. Don’t forget traditional data gathering.

Ad Targeting 139

Ad Targeting Audience Cookies MarTech 139

Ad Monsters

AUGUST 23, 2022

They developed their brand to include food, music, and sports, pivoted to video to create shows such as Hot Ones and Sneaker Shopping, created licensed product deals like their hot sauce franchise including Hot Ones Pringles, and established derivatives for original premium productions for streaming services like Netflix, Amazon or HBO Max.

Banner 98

Banner Ad Ops Food Audience 98

Lemonads

JULY 20, 2021

One of the best improvements in our life is the capacity to detect the foods that makes us feel sick. Gluten helps foods maintain their shape, acting as a glue that holds food together. What foods contain Gluten? In processed foods, it can be even more difficult to spot gluten. But what is behind this trend?

Affiliates 52

Affiliates Food Cookies Non-Profit 52

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. The closest topic Google has (at the moment) is ‘Food & Drink.’”. Ultimately, third-party cookies are going away, so expect growing pains. Is Topics an improvement over FLoC?

Cookies 101

Cookies Audience Food Advertising 101

Brid.tv

NOVEMBER 17, 2023

Third-Party Data Will Eventually Die Out Lastly, the constant looming of Google’s plan to kill off third-party cookies is bound to harm the behavioral targeting landscape, at least to a degree. The latest announced date for the third-party cookie phaseout is late 2024. This is a multifold solution among behavioral alternatives.

GDPR 98

GDPR Cookies Real Estate Audience 98

Aronson Ads

JULY 15, 2024

An array of thoughtful food options were available, including vegetarian and vegan options. The ice cream truck was run by D’s Sweet Treats, a local family-owned business, and offered flavors like cookie dough, coffee, vanilla, and chocolate. For a delightful addition to your treat, rainbow sprinkles were offered on request.

Food 83

Food Entertainment Cookies Advertising 83

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? These are both examples of contextual targeting at work.

Advertising 95

Advertising Cookies CPM Retargeting 95

All About Advertising Law

JUNE 9, 2015

The reasonable consumer couldn’t possibly believe that every Danish cookie, must, as a matter of law, be made in Denmark. Yet, a recent NAD decision may suggest that this reasonable consumer is not as cookie-cutter as one might expect. a competitor in the premium Danish cookie industry. This NAD decision is one tough cookie.

Cookies 40

Cookies Manufacturing Shipping Advertising 40

Basis

JANUARY 24, 2024

We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.

Advertising 75

Advertising Marketing Cookies Retargeting 75

All About Advertising Law

DECEMBER 17, 2015

They do not care for Indonesia Butter-Flavored Cookies labeled as Danish Butter Cookies. Well not exactly. But it gave us an opportunity to share one of our favorite country Christmas songs from George Straight with our dear readers: We blogged about this case when it came out this summer.

Cookies 40

Cookies Advertising Food 40

Ad Monsters

JULY 20, 2022

specific and helps the industry get through new regulations on promoting junk food, or food high in fat, sugar, and salt (HFSS). graphs, and other emerging technologies like clean rooms will likely play an important role in that future state as cookie I.D.s, The latest update, Ad Product Taxonomy 1.1, mobile I.D.s,

Audience 97

Audience Real Estate Demand Side Platform Food 97

Martech

AUGUST 9, 2021

The deprecation of third-party cookies is obviously tied to the challenge of alternate identifiers and identity resolution. As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever,” writes contributor Ryan Alford.

Ad Targeting 108

Ad Targeting Cookies Food Ad network 108

Basis

MAY 15, 2023

Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no offense to our Hellenic ancestors!)

Cookies 98

Cookies Geo targeting Real Estate GDPR 98