Basis

MAY 15, 2023

Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no How, exactly?

Cookies 98

Cookies Geo targeting Real Estate GDPR 98

illumin

APRIL 30, 2024

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Basis

SEPTEMBER 14, 2022

Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works…no offense to our Hellenic ancestors!). Location Targeting and Geo-Targeted Creative.

Cookies 81

Cookies Geo targeting Real Estate GDPR 81

Kevel

APRIL 19, 2022

A reliance on third-party cookies — Third-party cookies enable ad networks to retarget users around the web and show highly personalized ads. Behavioral targeting : Build targetable user segments based on past user behavior, such as “people who read tech-related articles.”.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. combines First-Party Data with its 500K integrated apps to help publishers analyze user behavior without third-party cookies.

Ad network 52

Ad network Banner Fill rate CPM 52