Cookies Food Retargeting 
Ad Monsters
NOVEMBER 16, 2022
His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . Bridging the Gap.
Single Grain
AUGUST 8, 2019
How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.
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Basis
MARCH 14, 2024
The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? These are both examples of contextual targeting at work.
Basis
JANUARY 24, 2024
We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.
Single Grain
JULY 20, 2021
In a nutshell, the magic happens like this: Step 1: The user visits the site or application, which automatically collects the data contained in their cookies. Retargeting and omnichannel delivery. At the same time, thanks to targeting, the ad serving on them is individualized for every new user. Mobile phones now account for 52.8%
Basis
MARCH 14, 2024
The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? These are both examples of contextual targeting at work.
Single Grain
NOVEMBER 28, 2023
This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. According to McKinsey , the most popular product categories for live stream shopping are apparel and fashion, beauty products, food, consumer electronics, and furnishing and home decor.
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