Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions.

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Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

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Martech

OCTOBER 2, 2024

“We’ve seen this in our industry with other things, like GDPR. “We still support cookies throughout our products and services where applicable, but by no means are we dependent on them.” “All of that is without the use of cookies, without the use of personal identifiers,” Hulst emphasized.

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Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

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Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

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AdExchanger

OCTOBER 19, 2022

Google isn’t bluffing about quitting its third-party cookie habit. Continue reading » The post Google Swears It’s Not Bluffing About Quitting Cookies appeared first on AdExchanger. That’s because consumer concerns about data privacy and pressure from regulators around the globe have left Google with no choice but.

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Martech

NOVEMBER 15, 2021

These regulations restrict the use of third-party cookies, which in any case will soon be deprecated by Google’s Chrome browser, and those relying on them for customer data collection will have to rethink their practices. “We The post What personalization looks like without third-party cookies appeared first on MarTech.

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Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

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AdExchanger

FEBRUARY 11, 2024

The cookie – originally named “magic cookie” – which single-handedly enabled a generation of ad targeting, measurement and some mayhem, died this year. Its death came after a […] The post The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30 appeared first on AdExchanger.

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Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers.

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AdExchanger

OCTOBER 13, 2022

Continue reading » The post MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies appeared first on AdExchanger. Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

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AdExchanger

JANUARY 19, 2023

In the two years since the beginning of the end of third-party cookies, we have learned quite a lot about the promises and problems with a post-cookie web. Now, as The post 5 Ways The Industry Can End Third-Party Cookies appeared first on AdExchanger.

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Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.

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illumin

JANUARY 14, 2025

With third-party cookies phasing out and consumer preferences shifting toward more privacy-conscious behaviors, agencies will rely on first-party data , contextual advertising, and advanced attribution models to track ROI. to serve as models for global data protection laws.

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AdExchanger

JANUARY 20, 2023

Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador.

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Martech

FEBRUARY 16, 2022

The restrictions on data collection via third-party cookies have made customer identification more important than ever. In an era of third-party cookie depreciation and privacy concerns, these pain points can be addressed effectively with identity resolution platforms. Click here to download!

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Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

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Digiday

AUGUST 8, 2022

Global chief Megan Clarken explains how IPONWEB will advance Criteo's retail media play as third-party cookies continue the long march towards deprecation. The post Criteo is on the hunt for its first EMEA CEO as a potential $65 million GDPR fine hangs over its head appeared first on Digiday.

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Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

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Martech

JUNE 21, 2023

UA relies on third-party cookies to ID users and new privacy regulations, most notably the European Union’s GDPR, meant no more cookies. It fixes the problems created by having different tagging protocols for Google Analytics and Google Ads. 2020: Google Analytics 4 is unveiled as UA’s replacement.

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Martech

OCTOBER 26, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. “Because we often default to cookies here, but it’s beyond cookies now.” Most marketers are well aware of the increase in privacy regulations over their data collection activities.

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Exchange Wire

JUNE 8, 2023

With May marking the fifth anniversary of GDPR, privacy remains a critical issue for the tech industry. The evolution of privacy legislation has shaken integral elements of the ad tech landscape as we know it; prominently, third-party cookies have been [.] The post Privacy: The State of Play appeared first on ExchangeWire.com.

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Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions.

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Cookies GDPR Media Marketing 52

Martech

NOVEMBER 10, 2023

The impending deprecation of third-party cookies is poised to catch many brands off guard. Browsers are already implementing various ad and cookie-blocking forms, with Google Chrome set to block third-party cookies by default in 2024.

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VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

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Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

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Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step. What Does the End of Third-Party Cookies Mean For Ad Tech? ” Can you tell us why?

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AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

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Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

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Martech

JANUARY 8, 2024

The EU’s attempts to reign in online tracking with the GDPR brought us cookie banners – the most annoying and abused permission system we’ve ever seen on the internet – making it even more difficult to collect consumer data and creating confusion for many on what the rules even are when ensuring customers are consenting to online tracking.

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Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-party cookie. ” So, what happens in the absence of third-party cookies?

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Media Math

FEBRUARY 15, 2022

The panelists tackled the question, “What will consent look like in the post-third-party cookie era?” Here were some of the key themes discussed that advertisers should consider as they fortify their plans for third-party cookie deprecation this year. came up with the GDPR in the first place.”. It’s not the reason the E.U.

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Martech

NOVEMBER 9, 2022

Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. The data comes from the latest “Beyond the Cookie” report issued by data solutions provider Lotame. Its website also still drops cookies. Topics and clean rooms.

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Oko

MAY 29, 2024

The delay in cookie deprecation affects everything — even the things it doesn’t affect. Some things in this world are inevitable: things like death, taxes, and Google delaying the deprecation of third-party cookies for another year. Problems with third-party cookies don’t impact CTV directly. Why is CTV “Cookie-Proof?”

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Martech

JANUARY 19, 2024

Dig deeper: Alternatives to third-party cookies: The state of play Next steps. In an evolving privacy landscape, with regulatory changes and things like third-party cookie deprecation around the corner, it’s critical advertisers implement solutions like consent mode to ensure their audience and measurement solutions work effectively.

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Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. Why are these platforms important?

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Ad Monsters

FEBRUARY 13, 2024

.” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help the advertising business function properly and ones that browsers don’t ban.

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