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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64
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9 call analytics platforms for marketing teams to consider

Martech

It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. Infrastructure is deployed on Amazon Web Services (AWS) which complies with GDPR. CallSource. A CallSource dashboard (via CallSource). Target customers.

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The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

The company has reportedly been pitching its smart TV OS to multiple hardware manufacturers, promising more generous revenue sharing deals than its competitors, as well as more flexibility for customising the user interface. The Trade Desk did not comment.

Retail 52
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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

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The WIR: Netflix Announces Price and Measurement Partners for Ads, EU Prepares Major Antitrust Fine for Google, and Roku Unveils Smart Home Product Line

VideoWeek

Roku has leveraged the popularity of its smart TV platform to get into the advertising business, while also licensing its smart TV operating system to third-party TV manufacturers in order to grow its overall reach. UK Seeks Open Data Relationship with US After Pledge to Scrap GDPR, read on VideoWeek. This Week on VideoWeek.

Ad Tech 52
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The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 percent in 2021 and 6.2

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The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

VideoWeek

The Week in TV Canal+ Reports Growth, Fined for GDPR Violations Canal+, the Vivendi-owned pay-TV business, grew its revenues 5.7 The French competition watchdog (CNIL) also fined Canal+ €600,000 this week for GDPR violations, finding that the broadcaster had collected user data without consent from individuals. percent YoY in Q3.