Martech

OCTOBER 2, 2024

” Chris Feo, chief business officer at Experian Marketing Services, described it as a partial surprise. “There was definitely some signs of disruption,” he said, referring to management changes in particular, “but a full closing of the doors was not what the market had anticipated by any means.”

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Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions.

Cookies 97

Cookies GDPR Media Marketing 97

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

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Cookies First-Party Cookies GDPR Pop-Up 119

VideoWeek

MAY 15, 2024

In the years since Google first announced its decision to remove third-party cookies from its Chrome browser, one consistent refrain spoken at conferences and written in think pieces is that publishers should invest in first-party data. And for advertising cookies, it must be equally easy for users to “reject all” as it is to “accept all”.

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VideoWeek

JANUARY 19, 2023

When the EU’s General Data Protection Regulation (GDPR) came into force in 2018, it became a legal requirement across the EU to collect explicit user consent in order to process any personal data. Cookie banners were nothing new. Except, specifications around what cookie banners should look like were vague.

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TechCrunch Ads

JUNE 29, 2022

But the EU’s flagship data protection law, the General Data Protection Regulation (GDPR), bakes in a requirement for privacy by design and default, as well as setting clear conditions around how consent must be gathered for it to be lawful. But Ireland has yet to issue a single GDPR decision against Google.

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GDPR Cookies Banner Ad Targeting 96

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

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Cookies GDPR First-Party Cookies Ad Tech 96

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

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Cookies GDPR Click Through Rate Advertising 117

Martech

OCTOBER 18, 2022

Data is recognized as the most valuable resource for brands and marketers around the world. third-party cookies), a company’s data compliance does not stop with cookie consent. A DSAR has the potential to touch sales, marketing, information technology and many more departments before landing in the compliance team’s queue.

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Cookies GDPR Communications MarTech 111

Martech

NOVEMBER 15, 2021

Since the advent of digital privacy laws, marketers have spent many hours re-evaluating their data strategies. These regulations restrict the use of third-party cookies, which in any case will soon be deprecated by Google’s Chrome browser, and those relying on them for customer data collection will have to rethink their practices. “We

Cookies 108

Cookies GDPR MarTech ROI 108

Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data.

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Marketing GDPR Cookies MarTech 137

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

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Cookies Ad Tech Advertising Audience 111

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers.

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Cookies First-Party Cookies Conversion Impressions 98

AdExchanger

OCTOBER 13, 2022

Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Continue reading » The post MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies appeared first on AdExchanger.

Cookies 120

Cookies MarTech Media Marketing 120

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

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Cookies Marketing Demand Side Platform Ad Server 84

AdExchanger

FEBRUARY 11, 2024

The cookie – originally named “magic cookie” – which single-handedly enabled a generation of ad targeting, measurement and some mayhem, died this year. Its death came after a […] The post The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30 appeared first on AdExchanger.

Cookies 114

Cookies Ad Tech Ad Targeting GDPR 114

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

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Marketing GDPR Audience Cookies 113

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Register and watch The MarTech Conference here.

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Marketing Cookies GDPR MarTech 131

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. In this post we’ll cover: What is privacy in marketing? Why marketers should care. Ironically, U.S.

Marketing 117

Marketing GDPR Cookies Education 117

Martech

NOVEMBER 9, 2022

Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Compared with 2021, around twice as many marketers, and well over twice as many publishers, now view selecting identity solutions as urgent to very urgent. Questions about email.

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Marketing Cookies GDPR MarTech 101

AdvertiseMint

OCTOBER 31, 2023

The winds of change are blowing in the digital marketing frontier. We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Cookies at work!

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Cookies Marketing SEO GDPR 98

Martech

FEBRUARY 16, 2022

The restrictions on data collection via third-party cookies have made customer identification more important than ever. And while many marketers focus primarily on developing new methods of data procurement and analysis, some professionals argue improving customer experiences accomplishes the goal more effectively. ’” he added.

Cookies 104

Cookies GDPR Marketing MarTech 104

AdExchanger

JANUARY 20, 2023

Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador.

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Cookies Affiliates Media Marketing 98

Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Cookies Pop-Up Electronics GDPR 89

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. That’s not necessarily the case.

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GDPR Marketing Cookies MarTech 101

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights. AdTech Trends.

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GDPR Cookies Brand Lift First-Party Cookies 52

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.

Marketing 24

Marketing ROI Cookies Conversion Rate 24

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

GDPR 123

GDPR Banner Cookies Pop-Up 123

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

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Cookies First-Party Cookies GDPR Retargeting 73

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. Consumer data privacy concerns are ongoing.

Cookies 97

Cookies Marketing Advertising GDPR 97

Martech

JUNE 21, 2023

On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. UA relies on third-party cookies to ID users and new privacy regulations, most notably the European Union’s GDPR, meant no more cookies.

Cookies 145

Cookies GDPR MarTech Conversion 145

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. 3 ways marketers can build trust with data ethics.

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Marketing MarTech Healthcare GDPR 139

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources.

Marketing 113

Marketing GDPR Education Cookies 113

VideoWeek

OCTOBER 4, 2022

The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. ” Unread tape.

GDPR 59

GDPR Pop-Up Cookies Advertising 59

Digiday

AUGUST 8, 2022

Global chief Megan Clarken explains how IPONWEB will advance Criteo's retail media play as third-party cookies continue the long march towards deprecation. The post Criteo is on the hunt for its first EMEA CEO as a potential $65 million GDPR fine hangs over its head appeared first on Digiday.

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GDPR Cookies Retail Media 69

Martech

OCTOBER 11, 2022

While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses. Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies? Let’s recap what a cookie is first.

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Agency Cookies Marketing First-Party Cookies 101

Ad Monsters

OCTOBER 21, 2024

Following recent changes announced by Google for its Chrome browser, users will be prompted to exercise more control over third-party cookies. When it does, addressability through cookies will decline rapidly and brands dependent on them will be impacted absent adaptation. Just as the GDPR heightened awareness among Europeans, U.S.

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