illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. Essentially, going “cookieless” means you are no longer capturing data identifying individual users through third-party cookies. There are two variations: first-party cookies and third-party cookies.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting 107

Ad Targeting Pop-Up Cookies GDPR 107

Martech

NOVEMBER 23, 2022

Do you consent to these cookies?”) types of cookies, what they mean, options to globally accept or reject the options, etc.). Which cookie category is your CDP tied to? Is there a separate system in charge of recording that cookie opt-in? GDPR), “cookie culture” and more. Do all these really matter?

Cookies 108

Cookies Pop-Up Audience GDPR 108

Single Grain

JULY 21, 2021

Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google has also added local inventory ads , which allow businesses to sell products locally through their Shopping network through “in-store today pickup,” “pick up later” or “curbside pickup.”

Conversion 111

Conversion CPA GDPR SEO 111

Martech

AUGUST 26, 2021

Here’s the timeline on Google’s 3rd-party cookie phase-out. Third-party cookie deprecation. Programmatic digital advertising has long relied on third-party cookies to enable real-time bidding, auctioning the attention of web page visitors to advertisers looking for particular audiences. Where to begin? Now they do.

MarTech 119

MarTech Machine Learning Cookies Pop-Up 119

Ad Monsters

SEPTEMBER 23, 2022

The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or unwillingly giving up their data. These include mediums such as ecommerce, cookie consent banners, children’s apps, and subscription sales. Instead, they steer them in a way that makes them give up their most personal data. .

Pop-Up 75

Pop-Up GDPR Ad Tech Cookies 75

Basis

MAY 20, 2022

It’s been a busy couple of months for digital advertising industry regulators, with new legislation popping up around the globe. Third-party cookie deprecation is happening, even if there’s no single, perfect “replacement” solution quite yet. What’s the latest, and how will it impact advertising and marketing professionals?

Advertising 88

Advertising Marketing Cookies Pop-Up 88

MNTN

SEPTEMBER 4, 2023

The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Basis

NOVEMBER 21, 2023

An ever-shifting regulatory landscape that requires a considerable amount of up-front research compared to other consumer packaged goods. At the same time, as more and more privacy-focused regulations pop up across the country, cannabis brands must continually monitor these regulatory developments to in order to avoid costly fines.

Marketing 75

Marketing Pop-Up GDPR Cookies 75

Digiday

OCTOBER 30, 2022

Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces. So, dark patterns are showing up in data tracking opt-out notices ? A method of manipulating people online is in the midst of a crackdown.

Non-Profit 86

Non-Profit Pop-Up Cookies Mobile Ads 86

Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. We’ll ask ChatGPT about it when it catches up beyond 2021 data.) Some saw, and maybe still see, the CMP as an annoying pop-up. In 2023, five U.S. In 2023, five U.S.

Pop-Up 52

Pop-Up GDPR Cookies Ad Tech 52

Automatad Inc.

MARCH 17, 2022

With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. Although, it is believed that this strategy might not stick for long as iPhone users made up about 47% of the total smartphone users in the US in 2021. .

Advertising 52

Advertising GDPR Cookies Pop-Up 52

AdExchanger

JUNE 30, 2024

Apologies to the gentleman sitting beside me minding his own business and quietly reading a book in the departure lounge last week near gate B15 at Nice Côte d’Azur Airport. I may have startled him when I suddenly exclaimed, “Well, would you look at that!”

Pop-Up 124

Pop-Up GDPR Cookies 124

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The Email Marketer’s 4-Step Guide to GDPR Compliance. 2) Explore Emerging Markets.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. How the data stacks up. Other deterministic data: N/A.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Automatad Inc.

MARCH 2, 2022

The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers. It’s up to everyone else to act responsibly.” . Cookieless Advertising.

Retail 52

Retail Advertising Machine Learning Cookies 52

Single Grain

MAY 16, 2023

Advertisers can also pay based on how long their ads are up on the website. This results in more converted leads than pop-up ads , surveys and any other type of ad that forces users to click on or watch something that doesn’t interest them. There’s a reason why: Close-up ads result in more impressions, clicks and engagements.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Lemonads

APRIL 29, 2020

For affiliates and other stakeholders managing huge campaigns, this can help relieve a lot of pressure, allowing them to free up time and focus on other important aspects of their daily operations. Up-and-coming marketers should always get input from their account manager if any questions arise.

CPA 52

CPA Affiliates CPM CPC 52

Adtelligent

OCTOBER 6, 2021

Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Worse cookie matching. Out-stream.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

NewProgrammatic

DECEMBER 3, 2021

Marketing agencies can be made up of few universally skilled professionals, but they can also extend over multiple teams with narrow specializations. Marketing agencies who have a lot of aces up their sleeve are more likely to surprise clients with creative ways of finding new audiences and converting them into paying customers.

Agency 52

Agency Marketing SEO Pop-Up 52

VideoWeek

NOVEMBER 17, 2023

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. DV noted the value of CTV to its business, growing its CTV measurement volume by 29 percent. Read on VideoWeek.

Media 98

Media Cookies Agency Affiliates 98

VideoWeek

OCTOBER 14, 2022

The streamer is signed up to BARB’s measurement service in the UK, as VideoWeek reported. The EU’s competition enforcer is lining up an antitrust fine for Google over anticompetitive practices in its ad tech business, which could be its fourth EU fine in excess of €1 billion, Reuters reported this week.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Single Grain

NOVEMBER 28, 2023

What this means is that someone could use a prompt that asks Bard to come up with a list of the best restaurants in their area, and Bard will generate a list of what it deems to be the most qualifying restaurants for that list: As Google frames it, Bard is not equivalent to a search engine, but rather it’s “ a complement to Google Search. ”

Marketing 126

Marketing First-Party Cookies SEO Audience 126

AdvertiseMint

JANUARY 27, 2022

For example, if users consented to give their email address to a business in order to sign up for their newsletter, that email list is not prohibited by the Act to use for that specific business’ ads. So far, the public hasn’t been as concerned about this as they were with cookies.

Advertising 52

Advertising Cookies GDPR Ad Targeting 52

Basis

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. Third-party cookie deprecation is happening, even if there’s no single, perfect “replacement” solution quite yet.

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Basis

FEBRUARY 21, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. Third-party cookie deprecation is happening, even if there’s no single, perfect “replacement” solution quite yet.

Advertising 86

Advertising Marketing Pop-Up Cookies 86