illumin

OCTOBER 4, 2023

Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. They’ve made it relatively easy to target audiences at scale in an in-app environment.” Social networks prove to be the major exception.

Media 52

Media Geo targeting Display Advertising Audience 52

Adtelligent

FEBRUARY 1, 2025

With AI-powered targeting, DOOH helps brands connect with the right people at the right time. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

With AI-powered targeting, DOOH helps brands connect with the right people at the right time. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

With AI-powered targeting, DOOH helps brands connect with the right people at the right time. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Kevel

APRIL 19, 2022

A reliance on third-party cookies — Third-party cookies enable ad networks to retarget users around the web and show highly personalized ads. Behavioral targeting : Build targetable user segments based on past user behavior, such as “people who read tech-related articles.”.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Monetize More

JUNE 22, 2022

combines First-Party Data with its 500K integrated apps to help publishers analyze user behavior without third-party cookies. They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. Their database has over a billion mobile users worldwide.

Ad network 52

Ad network Banner Fill rate CPM 52

Automatad Inc.

JANUARY 3, 2024

It is the next privacy-focused update after cookie depreciation and another impediment for marketers to collect data for personalization. The IP address is a reliable identifier that is hard to control and change by users, like browser cookies, which they can delete and modify the permissions to share with third parties.

Cookies 40

Cookies Geo targeting Marketing Advertising 40

Monetize More

MAY 22, 2023

Each of these networks offers different ad formats such as display ads, native ads, and video ads, and targeting options, such as contextual, behavioral, and geo-targeting. Google AdSense is a popular choice for finance sites because it offers a wide range of ad formats and targeting options.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

NOVEMBER 29, 2020

DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). On the publisher side of things, publishers manage their unsold ad inventory through an SSP (supply-side platform).

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

JUNE 26, 2023

However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Lemonads

SEPTEMBER 10, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Basis

JULY 19, 2022

And while you may not technically have to deal with third-party cookie loss until 2023, candidates and causes advertisers can avoid public backlash from privacy-related blunders by leveraging privacy-friendly audience targeting solutions.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

Single Grain

JUNE 16, 2023

Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. Pixel is a piece of Javascript that collects first-party cookies. While you can create a general promotion, such as this florist in Baltimore, you can also promote a hosted event.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52