Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 121

Marketing Cookies Geo targeting First-Party Cookies 121

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. With AI-powered targeting, DOOH helps brands connect with the right people at the right time. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. With AI-powered targeting, DOOH helps brands connect with the right people at the right time. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. With AI-powered targeting, DOOH helps brands connect with the right people at the right time. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Basis

JULY 19, 2022

And while you may not technically have to deal with third-party cookie loss until 2023, candidates and causes advertisers can avoid public backlash from privacy-related blunders by leveraging privacy-friendly audience targeting solutions. When users activate the optimization, Basis automatically blocklists low-quality sites.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52