Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 121

Marketing Cookies Geo targeting First-Party Cookies 121

Adtelligent

FEBRUARY 1, 2025

Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. Expert Tip: Tap into CTV advertising to reach a growing audience with better targeting and clearer results. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. Expert Tip: Tap into CTV advertising to reach a growing audience with better targeting and clearer results. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. Expert Tip: Tap into CTV advertising to reach a growing audience with better targeting and clearer results. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. DMPs collect and analyze a substantial amount of cookie data to then allow the marketer to make more informed decisions of whom their target audience may be.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Great targeting capabilities. Wide reach.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

SEPTEMBER 10, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers. Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit.

Native Advertising 52

Native Advertising Advertising CPC Banner 52