illumin

OCTOBER 4, 2023

This growth leads forecasters to predict continued preference for social within the programmatic space going forward. Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult.

Media 52

Media Geo targeting Display Advertising Audience 52

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

NOVEMBER 29, 2020

In-display ads Social Ads Social media platforms collect a large amount of data from users to intensify their targeting capabilities. Programmatic social advertisements use this data to decide who will see their ads, the ad format, frequency caps, etc and this information helps advertisers optimize their ad spend.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52