Playwire

JANUARY 7, 2025

Key Points Prebid Server is a powerful server-side header bidding solution that moves auction management from browsers to cloud servers. Prebid Server can manage more demand partners and higher volumes of bid requests than client-side solutions, potentially improving revenue.

Header Bidding 52

Header Bidding Cookies 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

PubMatic

APRIL 17, 2024

Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences. We are seeing a new programmatic advertising ecosystem emerge in real time.

Header Bidding 95

Header Bidding Cookies SEO Audience 95

Martech Series

JULY 29, 2022

All without relying on third-party cookies. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent. With the deprecation of third-party cookies, publishers are expecting a revamp of header bidding solutions.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Ad Monsters

JANUARY 3, 2023

Client Side Header bidding in AMP. Since AMPs limit JS tags, it becomes hard for publishers to implement header bidding on their pages. However, with time, publishers have found a way to implement header bidding through RTC and header bidding wrappers. Server Side Header Bidding in AMP.

Header Bidding 98

Header Bidding SEO Ad network Ad Server 98

Automatad Inc.

FEBRUARY 7, 2022

With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. All three solutions need to work in tandem to replace the complete functionality that third-party cookies offer essentially. . Adoption of Header Bidding.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Media Math

MARCH 22, 2022

You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money. Over the past 4 years, buyers have gotten savvier in SPO. Find your identity. Start Blocking.

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? The deadline was kicked back multiple for various reasons.

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Ad Monsters

JUNE 3, 2024

“If cookie mismatches indicate fraud, then all SSPs are committing fraud. Intentional Fraud or Synching Stale Cookies? BidSwitch does get direct cookie syncs from Trade Desk. Experimental results showed that the accuracy of the match tables depend on how aggressively the SSP syncs cookies and updates the match tables.”

Cookies 105

Cookies Header Bidding Ad Tech Media 105

Monetize More

JULY 18, 2022

Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023. Mas primeiro, o que é um cookie de terceiros ?

Cookies 52

Cookies Header Bidding Clickbait Ad Exchange 52

Admixer

APRIL 2, 2024

Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline operations and revenue management.

Header Bidding 52

Header Bidding Cookies Advertising 52

Monetize More

JULY 20, 2022

En 2019, Google inicialmente anunció que las cookies de terceros quedarían obsoletas con el interés de proteger la privacidad del usuario. Google está ahora programado para eliminar gradualmente el soporte a la cookie de tercera parte a fines de 2023. Qué es una cookie de terceros ?

Cookies 52

Cookies Header Bidding 52

YieldBird

JANUARY 20, 2022

In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. After Cookies – Preparation status. After Cookies – Preparation status.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52

Martech Series

OCTOBER 20, 2022

Audigent has access to unique first-party insights that unlock an unprecedented combination of curation and cookie-free targeting. In early 2022, Audigent launched the ad industry’s first cookieless identity-based header bidding solution powered by its Hadron ID.

Header Bidding 91

Header Bidding Advertising Marketing MarTech 91

Playwire

MARCH 4, 2025

Key Points for Publishers The waterfall model's sequential approach artificially limited competition and left significant revenue on the table OpenRTB revolutionized the landscape by enabling true price discovery through simultaneous auctions Effective implementation requires careful consideration of factors like timeout settings, demand partner management, (..)

Cookies 52

Cookies Header Bidding 52

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. With an easy setup and little to no latency issues, this might be an ideal bidding system for publishers. Table of Contents [ hide ] What Is Google Open Bidding?

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

PubMatic

FEBRUARY 8, 2023

Now, however, the balance is starting to shift as third-party cookies fade away and sellers like publishers and retailers find themselves in a prime position to capitalize with tactics like sell-side targeting. One of the most popular audience capabilities supported through sell-side targeting is seller-defined audiences.

Advertising 126

Advertising Cookies Ad Inventory Audience 126

Monetize More

NOVEMBER 15, 2022

Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. In the future, when cookies are completely wiped out from the internet, publishers need to be prepared and backed up with better alternatives. UID2 tokens are stored as first-party cookies on the user’s browser.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

PubMatic

AUGUST 2, 2022

Independent identity solutions enable publishers to use opt-in based first-party data to reach consumers with relevant advertising or content without the need for third-party cookies or other phased out signals.

Header Bidding 95

Header Bidding Demand Side Platform A/B Testing Cookies 95

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Playwire

FEBRUARY 24, 2025

offers better cookie matching and easier implementation, it can increase page latency and limit the number of demand partners, whereas Prebid Server reduces browser load but faces challenges with user identification and requires more complex setup and maintenance. While Prebid.js

Ad Inventory 52

Ad Inventory Cookies Impressions Header Bidding 52

Admixer

APRIL 27, 2021

On March 30, the Admixer team rolled out solutions that will help online publishers to save their advertising revenues after the elimination of 3rd-party cookies at the beginning of 2022. The post How Publishers Should Prepare for the Phase-Out of 3rd-Party Cookies? Key Webinar Takeaways appeared first on Admixer.Blog.

Cookies 52

Cookies Header Bidding Advertising 52

InMobi

FEBRUARY 5, 2020

The likely demise of browser cookies makes in-app environments more appealing, but how long until Apple and Google depreciate standard mobile device identifiers? 3) Standardizing Header Bidding for DSPs On the publisher side, in-app header bidding is slowly becoming the norm.

Header Bidding 52

Header Bidding A/B Testing GDPR Cookies 52

Paleo AdTech

DECEMBER 10, 2023

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 52

Header Bidding Ad Server Ad network Cookies 52

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. When a browser has more cookies, it can provide better tracking capabilities for buyers who are willing to spend more for users with more LTV (lifetime value).

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. with programmatic and header bidding, etc. How do we create a contextual targeting experience that lives outside of this third-party cookie/ID world? .

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

VideoWeek

JANUARY 26, 2023

Publishers stand to win if the spun-out business unit(s) more accurately and fairly manage header bidding auctions, awarding higher yield to the most qualified media and content producers.” Google may react with swifter changes to its cookie policy. Until any of this happens, we will not see meaningful impact to other players.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new.

Audience 81

Audience Cookies GDPR Retargeting 81

Adtelligent

OCTOBER 6, 2021

Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Worse cookie matching.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Paleo AdTech

DECEMBER 10, 2023

In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “We started the company before the cookie was used in advertising, and we will [be in] a future with no cookie involved in our platform. . We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “We started the company before the cookie was used in advertising, and we will [be in] a future with no cookie involved in our platform. . We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Monetize More

JUNE 29, 2023

AI-Driven AdTech Marketing: Genesis In the ever-evolving landscape of AdTech marketing, businesses face a new challenge with the impending demise of cookies. However, with privacy concerns on the rise, cookies are gradually fading away. Try out our award-winning header bidding solution here.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Smart-Hub

NOVEMBER 25, 2022

On SSP the publisher can sell their inventory via direct deals with advertisers or through RTB auctions that work like this (in the nutshell) : Cookies and cookie sync are additional tool for targeting. Header-bidding. Header-bidding is a technology that enables unified auctions that can be held on the server-side.

Header Bidding 40

Header Bidding Ad Server Impressions Cookies 40

Brid.tv

NOVEMBER 1, 2022

The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as header bidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Paleo AdTech

JUNE 8, 2021

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 40

Header Bidding Ad Server Ad network Cookies 40

YieldBird

JANUARY 22, 2025

Google retreated from planned extinction of third-party cookies. Even though the world without ,,cookie has not become reality, the effort we put into the development of first-party data, contextual advertising or content personalization has generated a lot of value. The cookieless was to come, and the surprise was rather positive.

Advertising 52

Advertising Banner Education Cookies 52