Media Math

MARCH 22, 2022

You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money. Over the past 4 years, buyers have gotten savvier in SPO. How do they do that? How can I do that?

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Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? The deadline was kicked back multiple for various reasons.

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Cookies Header Bidding Clickbait First-Party Cookies 52

Playwire

FEBRUARY 24, 2025

Key Points Prebid offers significant revenue potential by enabling real-time competitive bidding from multiple demand partners, potentially driving up ad prices and maximizing the value of each ad impression. While Prebid.js

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Ad Inventory Cookies Impressions Header Bidding 52

PubMatic

AUGUST 2, 2022

Independent identity solutions enable publishers to use opt-in based first-party data to reach consumers with relevant advertising or content without the need for third-party cookies or other phased out signals. Independent Testing.

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Header Bidding Demand Side Platform A/B Testing Cookies 97

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. With an easy setup and little to no latency issues, this might be an ideal bidding system for publishers. Table of Contents [ hide ] What Is Google Open Bidding?

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Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. When a browser has more cookies, it can provide better tracking capabilities for buyers who are willing to spend more for users with more LTV (lifetime value).

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Header Bidding Ad Inventory Impressions Cookies 52

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources.

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Monetize More

JUNE 29, 2023

AI-Driven AdTech Marketing: Genesis In the ever-evolving landscape of AdTech marketing, businesses face a new challenge with the impending demise of cookies. However, with privacy concerns on the rise, cookies are gradually fading away. This helps to increase click-through rates, impressions, and overall revenue.

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YieldBird

JANUARY 22, 2025

Google retreated from planned extinction of third-party cookies. Even though the world without ,,cookie has not become reality, the effort we put into the development of first-party data, contextual advertising or content personalization has generated a lot of value. The cookieless was to come, and the surprise was rather positive.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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Smart-Hub

NOVEMBER 25, 2022

On SSP the publisher can sell their inventory via direct deals with advertisers or through RTB auctions that work like this (in the nutshell) : Cookies and cookie sync are additional tool for targeting. The bid request that won, is sent to the DSPs. Header-bidding. And what about your SmartHub? OpenRTB 2.5.

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Header Bidding Ad Server Impressions Cookies 40

Brid.tv

NOVEMBER 1, 2022

The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as header bidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.

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Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

SEPTEMBER 30, 2022

This will convert into higher impression rates and, by extension, higher ad revenue. In other words, every visitor who sticks around long enough to play two or more videos from your playlist will increase your total number of ad impressions. It should also have video header bidding capabilities to maximize ad fill rate and yield.

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Video Ads Conversion Rate Fill rate Ad network 94

Automatad Inc.

MAY 9, 2023

Just like other ad exchanges , Google AdX is a marketplace that offers a pool of ad impressions to buyers via real-time bidding. You shouldn’t get bots to inflate your ad impressions, thus revenue. Sometimes, your manager header bidding provider will also be a Google AdX partner.

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Ad Exchange Header Bidding Impressions Ad Inventory 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

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Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

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Viewability CPM Impressions Fill rate 52

Monetize More

MARCH 20, 2023

This allows you to verify if impressions are firing and accounted for. It can diagnose issues with Header Bidding and Google Ad Manager providing clear actionable advice on errors, warnings, and passes. in the Network tab. How to Check Google Ad Manager Viewability (Active View) Pings Search for activeview? in the Network tab.

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Header Bidding Viewability Impressions Ad Click 52

Paleo AdTech

AUGUST 7, 2024

” So Engage was built on the Fidelity-inspired direct mail idea to build anonymous profiles, plus cookies. Engage’s solution for cybertargeting could process log data and online event data — and then create cookie-based profiles to target and measure marketing campaigns and analyze web traffic.

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OpenX

AUGUST 15, 2023

Addressability also means reducing wasted impressions while maximizing the value of every customer touchpoint – because every impression is most valuable when the right consumer is connected to the right brand with content they love.

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Media Header Bidding Non-Profit Impressions 52

Ad Monsters

DECEMBER 12, 2023

As we’re all aware, Google has announced intentions to remove the third-party cookie from the Google Chrome Browser, outside of small groups of Related Web Sites, sometime near the end of 2024. The Protected Audience API is the most critical component of the privacy sandbox for audience addressability.

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Audience Header Bidding Cookies Impressions 52

OpenX

OCTOBER 10, 2023

They changed with the introduction of programmatic, which enabled 100% of impressions to be sold. The economics shifted dramatically after the introduction of header bidding in 2013. Most data post-cookie will originate from or require connective tissue to the supply side of the market.

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Header Bidding Audience Search Advertising Cookies 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Programmatic digital advertising enables purchasing mobile traffic automatically from the numerous publishers who monetize their inventory via RTB (on a per-impression basis). Different DSPs use different strategies.

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Advertising Marketing Ad Tech Demand Side Platform 105

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. SpringServe mainly trades inventory through header bidding , but direct deals are also available.

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Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

OCTOBER 1, 2024

The website or video player puts the ad impression up for auction via an SSP (supply-side platform). On the other end, DSPs (demand-side platforms) place bids for this impression in a real-time bidding auction. Bids are only placed for ads that match the inventory (i.e.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

Mediavine

JANUARY 27, 2022

The fact that we’re on a list with household names like Google, Microsoft, Amazon, Facebook (sorry, Meta), Apple and Disney is neat, but it’s not the most impressive part to me. As a small business founded in 2004, it only took Mediavine 18 years to crack the top 20.

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Header Bidding Cookies Ad Tech Impressions 59

Automatad Inc.

APRIL 6, 2022

Since the announcement of third-party cookie deprecation, The Ozone Project has made its SaaS product prioritize first-party audience data. They can further find the best ad vendors for their impressions and sell impressions to only those that make the most money. This prevents bid-duplication and unnecessary data spillage.

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Header Bidding Ad Exchange Impressions Audience 52

YieldBird

MARCH 27, 2024

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic advertising landscape, specifically the move away from third-party cookies. The Importance of First-Party Data With less reliance on third-party cookies, first-party data is becoming crucial.

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Cookies Audience Header Bidding Impressions 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. Why Were Seller Defined Audiences Created?

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Automatad Inc.

NOVEMBER 8, 2023

You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. It triggers the ad request of the impression and sends it to the ad exchanges through SSP. The ad exchange then sends the bid request to DSP to let the advertisers bid on available impressions.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

OCTOBER 17, 2022

According to research , they are the least effective of the three, with 58% fewer impressions than mid-rolls, and almost 200% fewer than pre-rolls. One of the few contexts in which post-rolls might bring in more impressions is playlists, although pre-rolls would do the job there, too. The Flaws of Post-Roll Ads.

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Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. Google’s Open Bidding, an effort by the tech giants to quash header bidding and the revelations of the recent Jedi Blue project, has resulted in a loss of faith.

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Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. This means that you can get more information from each impression than if you were running ads on Google AdWords or Facebook.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers video header bidding, which is highly sought-after by larger publishers.

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InMobi

NOVEMBER 23, 2021

Relying on InMobi’s SKAdNetwork (SKAN) compliant supply for attribution, performance advertisers on InMobi Exchange served even more iOS impressions in Q3 than in Q2 – a quarter-on-quarter increase of 35%. UA advertisers leveraged this to drive even more iOS installs.

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Header Bidding Viewability Click Through Rate Advertising 52

NewProgrammatic

MARCH 15, 2022

search ads providers offer various ad bidding models , too, that range from static, waterfall to header bidding (including the real-time bidding model). Depending on the search advertising provider, marketers and brands need to comply with various ad serving, bidding, and integrations mechanisms. Yandex Ads.

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Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The main way it does this is by blocking third-party cookies and other cross-site tracking techniques. The 1990s in Digital Advertising: Innovation.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Monetize More

JULY 28, 2022

Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites. This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding.

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