Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. When a browser has more cookies, it can provide better tracking capabilities for buyers who are willing to spend more for users with more LTV (lifetime value).

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

YieldBird

JANUARY 22, 2025

Google retreated from planned extinction of third-party cookies. Even though the world without ,,cookie has not become reality, the effort we put into the development of first-party data, contextual advertising or content personalization has generated a lot of value. Viewability is important, will be important, but probably not enough.

Advertising 52

Advertising Banner Education Cookies 52

Adtelligent

OCTOBER 6, 2021

Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Worse cookie matching.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

MARCH 20, 2023

How to Check Google Ad Manager Viewability (Active View) Pings Search for activeview? If you see negative values, that means it’s outside the viewport and probably not viewable. It can diagnose issues with Header Bidding and Google Ad Manager providing clear actionable advice on errors, warnings, and passes.

Header Bidding 52

Header Bidding Viewability Impressions Ad Click 52

Brid.tv

SEPTEMBER 30, 2022

Maximize Viewability With a Floating Video Player. The impending death of the third-party cookie is destined to change the landscape of digital advertising. It should also have video header bidding capabilities to maximize ad fill rate and yield. How Many Pre-Roll Ads Can You Queue Consecutively?

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

InMobi

NOVEMBER 23, 2021

Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability. We have been working on several universal ID-based solutions for both the buy and sell sides.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers video header bidding, which is highly sought-after by larger publishers. Netflix choosing Xandr only further highlights the platform’s quality and scale.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

YieldBird

JANUARY 31, 2025

– I think the market will try to find effective ways to lower the overall take rate – more direct integrations by large advertisers through header bidding integrations. – The programmatic market for publishers has been dynamically developing thanks to: Header Bidding 2.0 Adnuntius, TTD Open Path, etc.)

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52