Digiday

DECEMBER 5, 2023

The advertising industry appears set for a last-second scramble to adapt to a cookieless world if and when Google officially disables third-party cookies in its Chrome browser by the end of next year. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. They basically pulled everything.

Cookies 90

Cookies Pop-Up Healthcare Conversion 90

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. I think a lot of advertisers still feel considerable hesitancy around giving up that element of control.

Advertising 88

Advertising Retail Pop-Up Media 88

Martech

OCTOBER 4, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Last year, cloud comms platform Twilo picked up Segment. I think it’s fair to say there’s a trend here. Why we care.

Brand Awareness 108

Brand Awareness Pop-Up MarTech Healthcare 108

MNTN

SEPTEMBER 4, 2023

Outside of regulations over federal agencies, children, certain financial institutions, and healthcare providers, the U.S. Google’s Privacy Sandbox Updates As you’ve likely heard, Google’s cookie depreciation is moving forward. United States At this time, there is no comparable national policy in the US to the GDPR.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Automatad Inc.

MARCH 17, 2022

With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. Although, it is believed that this strategy might not stick for long as iPhone users made up about 47% of the total smartphone users in the US in 2021. .

Advertising 52

Advertising GDPR Cookies Pop-Up 52

Lemonads

MAY 15, 2020

Soon after, the 6-week affiliate marketing challenge pilot course was offered by David Savory aka zeno, and I joined up. I have nothing but respect for our doctors and nurses and other healthcare workers, especially during this pandemic where they’re risking their own lives to care for the sick. Why “the next 1-2 years”?

Affiliates 52

Affiliates Marketing Non-Profit Pop-Up 52

Single Grain

NOVEMBER 28, 2023

What this means is that someone could use a prompt that asks Bard to come up with a list of the best restaurants in their area, and Bard will generate a list of what it deems to be the most qualifying restaurants for that list: As Google frames it, Bard is not equivalent to a search engine, but rather it’s “ a complement to Google Search. ”

Marketing 126

Marketing First-Party Cookies SEO Audience 126