Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.

Cookies 121

Cookies Marketing Retargeting CPC 121

Martech

AUGUST 12, 2024

First-party data collection Strategies for first-party data: As third-party cookies phase out, the importance of collecting first-party data grows. We’ll explore how to utilize these platforms to shape consumer impressions and drive purchases.

Cookies 115

Cookies Impressions Communications MarTech 115

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Martech

NOVEMBER 15, 2021

These regulations restrict the use of third-party cookies, which in any case will soon be deprecated by Google’s Chrome browser, and those relying on them for customer data collection will have to rethink their practices. “We The post What personalization looks like without third-party cookies appeared first on MarTech.

Cookies 108

Cookies GDPR MarTech ROI 108

Martech

JANUARY 10, 2025

Leverage first-party data: Expand the use of first-party data for targeting, reducing reliance on cookies and mitigating associated liabilities. Use vetted buying partners and measurement and verification tools to ensure quality impressions. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

AUGUST 8, 2024

It uses large language models and consumer behavior insights to enhance URL classification and contextual targeting without relying on cookies. These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers.

MarTech 115

MarTech Electronics GDPR Audience 115

Ad Monsters

APRIL 10, 2023

Publishers lacking a strategy to drive user authentication without third-party cookies can expect lower CPMs and less revenue. Steven Goldberg, VP of North America Publishers, LiveRamp, shared post-cookie solutions for publishers at PubForum Miami. Newsweek, a LiveRamp premium partner, saw impressive increases using ATS.

Cookies 98

Cookies CPM Impressions Conversion 98

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? What did that teach us?

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Martech Series

NOVEMBER 30, 2022

Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from a campaign by The Chamber of Commerce of Bogota (CCB) that proved cookieless targeting via Lotame Panorama ID not only worked, but it delivered better metrics across the board than cookies.

Viewability 80

Viewability Impressions Cookies MarTech 80

Ad Monsters

JULY 18, 2024

Publishers leveraging Yahoo ConnectID have seen, on average, a 40% higher eCPM for Yahoo ConnectID impressions than those without it. For non-addressable supply, Yahoo Next-Gen Solutions provide on average, an impressive 76% higher eCPM and a 37.5% Additionally, the win rate for advertisers and publishers is, on average, 34.3%

Cookies 85

Cookies Non-Profit Audience Impressions 85

Digital Remedy

FEBRUARY 19, 2025

Signal Loss : As cookies and identifiers are deprecated, tracking becomes more difficult, increasing the risk of skewed analysis. Random Suppressed Groups Randomly exclude subsets of people from seeing ads using digital identifiers like cookies, IP addresses, or mobile ad IDs (MAIDs). External Noise : Uncontrollable variables (e.g.,

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Martech

AUGUST 10, 2023

The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” Get MarTech!

Cookies 98

Cookies Impressions Retail MarTech 98

Digiday

JANUARY 31, 2024

Third-party cookies in Chrome are headed for extinction, but you wouldn’t know it from speaking to marketers. Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket, a chance to step out of the ad world’s shadow.

Cookies 95

Cookies Advertising Ad Inventory Impressions 95

Basis

JANUARY 2, 2025

Signal loss continues to be a pressing concern, despite Google reversing its plans to deprecate third-party cookies in Chrome and instead allowing users to make an informed choice when browsing. As signals from third-party cookies continue to decline, using context to connect with consumers in relevant ways will grow increasingly important.

Advertising 102

Advertising Retail Cookies Video Ads 102

Ad Monsters

JANUARY 6, 2025

Their D/Cipher tool drives impressive results, boosting digital ad revenue by 12% year-over-year. With campaigns like the one they ran with Pandora, which saw a 76% increase in foot traffic, D/Cipher set a new industry standard for post-cookie success.

Cookies 105

Cookies Audience Media Ad Tech 105

illumin

NOVEMBER 14, 2024

The format fills necessary gaps with threats of third-party cookie elimination and a growing need to reach customers where they are. First-party data is a viable solution for marketers wishing to distance themselves from third-party cookies and retail media is a reliable and secure source of first-party data.

Retail 52

Retail Media Viewability Impressions 52

Digiday

APRIL 1, 2024

A grand total of one percent of browser traffic is now free from third-party cookies. Sure, it might seem like the scraps left behind without third-party cookies, but it’s enough to whet the appetites of ad execs everywhere. Wait, what does that one percent of traffic without third-party cookies actually mean?

Cookies 73

Cookies Impressions Media Marketing 73

illumin

JANUARY 14, 2025

With third-party cookies phasing out and consumer preferences shifting toward more privacy-conscious behaviors, agencies will rely on first-party data , contextual advertising, and advanced attribution models to track ROI. to serve as models for global data protection laws.

Advertising 101

Advertising Marketing Retail Agency 101

AdExchanger

SEPTEMBER 18, 2024

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy identifiers and data signals within the digital marketing ecosystem continues at an impressive pace. But it’s not the loss of these tracking and measurement approaches that deserves the attention.

Cookies 116

Cookies Impressions Marketing 116

Digiday

OCTOBER 13, 2022

Direct-to-consumer brand Crumbl Cookies is turning up its TikTok activity and leveraging an organic, trend-focused approach to better target Gen-Z. million followers from June 2021 to June 2022), as well as posting its own cookie-themed content. The brand has 3.03 million followers on Instagram, 1.59

Cookies 72

Cookies Food Impressions Audience 72

illumin

SEPTEMBER 19, 2024

Better targeting: There is less wasted ad spend as targeting is more effective and weighed against impressions. Additionally, with programmatic advertising, advertisers can pay for ad impressions instead of paying a flat rate across all platforms. This can be through cookies or a tracking pixel.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Playwire

FEBRUARY 24, 2025

Key Points Prebid offers significant revenue potential by enabling real-time competitive bidding from multiple demand partners, potentially driving up ad prices and maximizing the value of each ad impression. While Prebid.js

Ad Inventory 52

Ad Inventory Cookies Impressions Header Bidding 52

Digiday

MAY 22, 2024

The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. ” At its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company. Thus, the SSP could charge a higher CPM.

CPM 94

CPM Cookies Affiliates Impressions 94

Ad Monsters

DECEMBER 14, 2023

Is the industry truly braced for the post-Chrome cookie era? Chrome Cookie Deprecation Chrome’s deprecation of third-party cookies will significantly impact digital advertising. Chris Kane said, “We’re going to have a big frigging emergency whenever it is that cookies are fully deprecated.

Cookies 111

Cookies Media Ad Tech Impressions 111

AdExchanger

SEPTEMBER 21, 2022

Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Retargeting 104

Retargeting Cookies Impressions Audience 104

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

FEBRUARY 15, 2024

.” Google The IAB Tech Lab assessment identified several problems advertisers and media companies may face using the proffered solution, including the abandonment of event-based impression and click metrics and the need for significant changes within the programmatic advertising ecosystem. Why we care. Google’s chief complaints.

Cookies 123

Cookies Ad Tech MarTech Impressions 123

AdExchanger

FEBRUARY 15, 2024

The phaseout of third-party cookies and other identity signals means that it’s harder to know who’s on the other side of an ad impression. Marketers want to reach underserved audiences. But the open programmatic marketplace makes that difficult.

Media 105

Media Cookies Impressions Audience 105

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain. While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. So maybe there’s something to the argument that attention metrics will be a key measure for advertisers once the cookie finally takes its final breath. ” . ” .

Viewability 102

Viewability Advertising Impressions Cookies 102

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . The CPM does not falter.

Cookies 97

Cookies CPM Food Ad Tech 97

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

VideoWeek

JULY 21, 2022

The loss of third-party cookies threatens to neuter a host of digital ad measurement tools. After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Media measurement has arguably never faced more upheaval than it is facing right now.

Agency 122

Agency Viewability Impressions Clickbait 122

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. Whats more, unaddressable inventory on iOS devices is less susceptible to bot traffic , making it a reliable source of human impressions.

CPM 97

CPM Cookies Impressions GDPR 97

Ad Monsters

FEBRUARY 13, 2024

But as the report warns, “Essential event-based impression and click counting are only temporarily supported, later moving to aggregated reporting. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. .” ” It was creepy.

Cookies 52

Cookies Advertising First-Party Cookies Healthcare 52

Ad Monsters

AUGUST 13, 2024

But this isn’t just about impressive numbers. This proves that Dotdash Meredith can drive national brick-and-mortar sales for a brand without any cookie or identifier,” Lindsay Van Kirk, Senior Vice President and General Manager of D/Cipher told ADWEEK. It’s about Dotdash Meredith setting a new standard in the industry.

Cookies 103

Cookies Ad Ops Ad Tech Conversion 103

Martech

OCTOBER 4, 2022

FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. faster than the impressions available on the streaming service. Other supply side platforms (SSPs) have signed on to support it, including MediaMath. Performance and spend increases. year-over-year.

Non-Profit 117

Non-Profit CPA Impressions Cookies 117