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The system deploys deep learning algorithms to score every ad impression based on relevance to the advertiser, and help traders make bids at the optimal level. The Trade Desk Unveils AI-Driven Buying Platform ‘Kokai’ The Trade Desk has launched a new media buying platform, Kokai, which uses AI to optimise targeting capabilities.
PublicRelations : Mitchell, Cohn & Wolfe, Weber Shandwick. This means that you can get more information from each impression than if you were running ads on Google AdWords or Facebook. With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only.
Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. Read more on VideoWeek.
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