Ad Monsters

JANUARY 9, 2023

High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big box retailers are ideal for targeting consumers. This opportunity is unique to in-store environments and may be one reason global retail media spending will reach $101 billion this year , a 15% increase from 2021.

Retail 105

Retail Media Cookies Impressions 105

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 102

Retail Media Advertising Manufacturing 102

Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. On the other hand, many assert that retail media could be a solution to this challenge.

Ad Tech 105

Ad Tech Retail Media Advertising 105

Martech

AUGUST 10, 2023

The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” Get MarTech!

Cookies 98

Cookies Impressions Retail MarTech 98

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 83

Retail Advertising Cookies Marketing 83

Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Takeaway 1: Ecommerce Is Still the Ad Spend MVP Retail is still running up the score on digital ad spend, and eMarketers outlook is bullish. in 2025, and the U.S.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech

OCTOBER 4, 2022

FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. faster than the impressions available on the streaming service. Cloud data platforms like Snowflake and Oracle have also announced their support. Performance and spend increases. year-over-year.

Non-Profit 117

Non-Profit CPA Impressions Cookies 117

VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

Retail 52

Retail Media Ad Server Impressions 52

Digiday

JANUARY 17, 2024

Sponsored by LiveRamp From policy changes to the cookie’s demise, the advertising industry is already transforming just a few weeks into 2024.

Marketing 90

Marketing Cookies Impressions Retail 90

Ad Monsters

DECEMBER 16, 2022

In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry? . Do you need a refresher on Seller Defined Audiences? If so, this series is for you. .

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . The CPM does not falter.

Cookies 97

Cookies CPM Food Ad Tech 97

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

JULY 3, 2024

From exploring ID-less solutions to leveraging retail media data, the strategies for surviving and thriving in this ever-evolving ecosystem were as varied as they were insightful. “When Google finally deprecates the cookies, signals from third-party identifiers will disappear. “CTV is becoming another channel.

Retail 122

Retail GDPR Media Retargeting 122

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. The platform has proven popular because of the impressive figures it generates.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 93

Viewability Demand Side Platform Cookies Impressions 93

Ad Monsters

FEBRUARY 15, 2023

Your email touches every app you use, such as retail, social media, newsletters, and streaming. In lieu of third-party cookie replacement, the hashed email is a strong identifier for the consumer. Can you explain how a hashed email address can replace a cookie? How does it comply with privacy and data ethics?

Cookies 98

Cookies Audience Impressions Retail 98

Martech

OCTOBER 19, 2022

A big-box retailer learned this the hard way when they relied too heavily on programmatically generated ads and inadvertently served personalized ads for weight-loss products to plus-size apparel buyers. As in life, it’s true in advertising that brands get one chance to make a good first impression.

Ad Targeting 140

Ad Targeting Audience Cookies MarTech 140

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. Various solutions to this problem have emerged, with data clean rooms being one of the main ones.

Cookies 107

Cookies Ad Targeting Retail Audience 107

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. Let’s dive in!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Media Math

MARCH 22, 2022

You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money. There’s a lot of cat and mouse playing out in programmatic advertising. How do they do that?

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Martech Series

JANUARY 18, 2023

This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

Audience 87

Audience Machine Learning Impressions Finance 87

Basis

FEBRUARY 9, 2024

This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser. Advertisers have had quite a long runway to prepare for this pivotal year—so how well prepared are they for a world without the targeting and attribution afforded by cookies?

Advertising 88

Advertising Cookies Non-Profit CPA 88

Martech Series

OCTOBER 3, 2022

faster than the increase in available impressions. year-over-year, ad impressions increased by 25% year-over-year in addition to an increase in CPMs year-over-year for campaigns transacted through FuboTV using the identity solution. In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Martech Series

FEBRUARY 2, 2023

Non-PII examples include cookies, IP addresses and device identifiers. For instance, the GDPR allows non-PII like cookies to be classified as personal data. Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc. So, we have gathered them under one heading to reduce any potential misunderstanding.)

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Martech

JANUARY 3, 2023

But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Unfortunately, there is no third-party data panacea.

ROI 101

ROI Control Group Audience Cookies 101

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Martech Series

JUNE 15, 2022

Identity lockr, designed in direct response to the challenges posed by new privacy regulations and third-party cookie deprecation, is a platform for publishers to manage user registration and capture first-party data while respecting user consent and communication preferences. Audience Development. Emerging Digital Marketing….

A/B Testing 84

A/B Testing Communications Audience Cookies 84

Martech Series

OCTOBER 25, 2022

Working with the platform is pretty handy and the time to market is so fast.” – software architect in the retail industry. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. For the selection of a suitable bot this platform made a top tier list, Cognigy is top notch.

Conversion 68

Conversion Healthcare MarTech Cookies 68

Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. By the way, you can check the examples of SmartHub`s clients success in these case studies.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Relevant-Digital

SEPTEMBER 25, 2024

The rise of retail media has been a major contributor to search ad growth. Despite the slowdown, growth still reached an impressive 7.4%. Retail media is a potential growth driver, especially among publishers and media agencies. The potential decline of third-party cookies affects the entire industry.

Media 52

Media Advertising Retail Cookies 52

Ad Monsters

OCTOBER 25, 2022

Even a blind man can see the accelerated growth of the retail media market. From the confluence of the Pandemic to the shift of incremental spend from other media channels, retail media is a commerce subsidiary that, like the heart, keeps that aspect of advertising alive. Commerce media is bustling. The Creative.

Media 52

Media Retail Education Cookies 52

Basis

MARCH 7, 2023

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. With DOOH, there’s no need to think about alternative solutions to third-party cookies or ways to target that are privacy friendly.

Advertising 94

Advertising Pop-Up Impressions Demand Side Platform 94

Martech Series

AUGUST 2, 2022

ArcSpan’s next-gen audience monetization platform, Audience Engine strengthens publishers’ and retailers’ media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies.

Audience 84

Audience Ad Server MarTech ROI 84

Basis

JANUARY 4, 2023

By tapping into a range of real-time data such as live sports scores, weather fluctuations, traffic updates, or local in-store retail discounts, advertisers can create dynamic messaging and capture the attention of large, relevant audiences. Retail media is shaking things up! There’s a new privacy landscape. The time to act is today!

Advertising 92

Advertising Pop-Up Retail Real Estate 92

Basis

JANUARY 2, 2024

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. 2024 is shaping up to be a dynamic year in programmatic advertising.

Advertising 59

Advertising Cookies Impressions Audience 59