Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Ad Monsters

JANUARY 31, 2024

Brands now gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. Cookie deprecation, now underway in 2024, further complicates this.

Impressions 116

Impressions Viewability Machine Learning Conversion Rate 116

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. It requires the bidders and the marketers to put a value on what we’re considering non-addressable.

Cookies 79

Cookies Viewability Impressions Ad Inventory 79

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Pixel technology has already been used in B2C, said Channel99 founder Chris Golec, but primarily to distinguish human and non-human impressions and evaluate viewability.

Viewability 109

Viewability Impressions MarTech Cookies 109

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 94

Viewability Demand Side Platform Cookies Impressions 94

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain. While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. While cookies are going away, IP targeting is here to stay. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Basis

DECEMBER 6, 2022

Cookie Free. As marketers prepare for the eventual demise of third-party cookies , contextual targeting offers a tried-and-tested, cookie-free solution that brands can ( and should! ) start testing and refining now. Cost-Efficient. Reach Niche Audiences.

Cookies 86

Cookies CPC CPM Viewability 86

Ad Monsters

APRIL 5, 2024

The remaining 10% yields diminishing returns because many sites generate only a fraction of ad impressions. For instance, in a 44,000 Publisher campaign, 86% of ad impressions concentrate on just 3,000 sites, leaving the other 41,000 publishers with less than 15% combined impressions. Our PCI serves as a compliance score.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

YieldBird

NOVEMBER 10, 2023

Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. billion in sales , while Cyber Monday smashed records with a remarkable $11.3

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Media Math

MARCH 22, 2022

You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money. There’s a lot of cat and mouse playing out in programmatic advertising. How do they do that?

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Martech Series

NOVEMBER 16, 2022

The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and panel capability of realising omni-channel measurement in a post-cookie/ID landscape. Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Monetize More

JULY 8, 2022

To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. Publishers traditionally prioritized impressions based on historical performance data from demand sources. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

YieldBird

JANUARY 22, 2025

Google retreated from planned extinction of third-party cookies. Even though the world without ,,cookie has not become reality, the effort we put into the development of first-party data, contextual advertising or content personalization has generated a lot of value. Viewability is important, will be important, but probably not enough.

Advertising 52

Advertising Banner Education Cookies 52

InMobi

FEBRUARY 18, 2016

Mobile web, which relies primarily on cookie based tracking, suffers from attribution challenges such as cookie refresh, mismatch between cookies in the default browser and used browser, and post view tracking. Targeted primarily at mobile websites and browsers, ad blocking has serious impact on ad impressions on the mobile web.

Viewability 52

Viewability Cookies Rich Media Impressions 52

Basis

AUGUST 30, 2022

CTV ads are high-quality, non-skippable, and 100% viewable. That said, marketers can use KPIs like video completion rate (VCR), impressions delivered, and cost per completed view (CPCV) to measure and report on the area that CTV ads excel in: brand awareness.

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Ad Monsters

JUNE 16, 2022

And while what life looks like post-cookie ran throughout the two days of knowledge sharing, there was a deep focus on what is actually happening right here and now and why you should be paying closer attention. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.”

Viewability 52

Viewability Cookies Retail eCommerce 52

Brid.tv

SEPTEMBER 30, 2022

This will convert into higher impression rates and, by extension, higher ad revenue. In other words, every visitor who sticks around long enough to play two or more videos from your playlist will increase your total number of ad impressions. Maximize Viewability With a Floating Video Player. Yes, we do mean literally.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Basis

MARCH 7, 2023

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression: A recent study found that DOOH ads have the power to deliver impact in as little as a one- or two-second glance.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. The 3 main pillars of our refresh strategy are control, monitoring user behavior, and viewability.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. The 3 main pillars of our refresh strategy are control, monitoring user behavior, and viewability.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Digiday

SEPTEMBER 15, 2022

Blavity Inc has added more than 50 new advertisers to its client roster this year, increasing its ad revenue by 56% in the first half of 2022, but as the year has progressed, delivering on some clients’ key performance indicators (KPIs), like total impressions, has gotten difficult, if not impossible.

Media 69

Media Advertising Cookies Impressions 69

Monetize More

MARCH 20, 2023

This allows you to verify if impressions are firing and accounted for. How to Check Google Ad Manager Viewability (Active View) Pings Search for activeview? If you see negative values, that means it’s outside the viewport and probably not viewable. in the Network tab. in the Network tab.

Header Bidding 52

Header Bidding Viewability Impressions Ad Click 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Basis

MARCH 14, 2023

Once you’ve identified your KPIs and planned for optimizations, consider the following when planning an effective CTV campaign: All eyes are on you : Since CTV ads are 100% viewable, full-screen, and almost always non-skippable, it’s important to design ads that captivate your audience and elevate your unique brand voice.

Advertising 96

Advertising A/B Testing Audience Viewability 96

VideoWeek

FEBRUARY 9, 2024

The solution combines TVision’s attention-based panels and Lumen’s attention measurement suite, to offer advertisers metrics such as viewable impressions, average view time, and attention per 1000 impressions. On the advertising side of things, revenues were down 5.6 Read more on VideoWeek.

Cookies 98

Cookies Media Agency Audience 98

InMobi

JULY 21, 2016

One needs to transition from the easy to implement, widely available cookie based desktop world to the device identifier based mobile world. For our most progressive partner, even during the peak season of Ramadhan in Indonesia, we were able to reduce this cycle time to half using programmatic 2.

Banner 52

Banner Viewability Impressions Audience 52

VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement. Scibids meanwhile has raised $7.2

Viewability 52

Viewability Ad Tech Cookies Impressions 52

InMobi

JANUARY 23, 2022

In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023. Privacy changes are not unique to mobile – third party cookies are going away for web advertising, and IP addresses may face a similar fate soon for OTT/Connected TV.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Basis

NOVEMBER 5, 2024

Once teams have identified KPIs and planned for optimizations, they should consider the following when planning an effective CTV campaign: All eyes are on the brand : Since CTV ads are 100% viewable, full-screen, and almost always non-skippable, it’s important to design ads that captivate audiences and prioritize brand voice.

Advertising 96

Advertising Audience A/B Testing Viewability 96

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. When a browser has more cookies, it can provide better tracking capabilities for buyers who are willing to spend more for users with more LTV (lifetime value).

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Media Math

MAY 23, 2022

It also allows for the seamless execution of innovation and the ability to test and learn to future-proof for the post-cookie world. This means full visibility into all fees, via log-level impression data that aligns performance data with all media cost data—SSP fees, DSP fees, audience fees, serving fees, measurement fees—for all pathways.

Marketing 52

Marketing Viewability Impressions Direct Data 52

Digiday

SEPTEMBER 22, 2022

Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. If you’re open-market mostly, the rates are so drastically different that you’re already losing a ton of money by not having a solution for better valuation of inventory in cookie-light environments.”. “If

Media 68

Media Cookies Conversion Rate Affiliates 68

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Best CRM Platform Act!

Viewability 69

Viewability Healthcare A/B Testing Food 69

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52