Exchange Wire

OCTOBER 4, 2023

An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which enhanced automation and detailed data can be utilised to elevate advertising campaigns. With the deprecation of third-party cookies drawing nearer, [.]

Machine Learning 52

Machine Learning Ad Targeting Cookies Advertising 52

Basis

JANUARY 2, 2025

Signal loss continues to be a pressing concern, despite Google reversing its plans to deprecate third-party cookies in Chrome and instead allowing users to make an informed choice when browsing. As signals from third-party cookies continue to decline, using context to connect with consumers in relevant ways will grow increasingly important.

Advertising 102

Advertising Retail Cookies Video Ads 102

Martech Series

OCTOBER 28, 2022

The advertising industry faces particular challenges and opportunities at the moment with third-party cookies about to expire. But without cookies, and the ability to use personal data in advertising, the industry is now facing significant disruption. Pre-processing and inputs . This is where the true value of AI can be realised.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning 113

Machine Learning Advertising Cookies Conversion Rate 113

Ad Monsters

MARCH 6, 2024

With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. Emily Dalamangas: We have heard a lot about the challenges for marketers, agencies, and media owners with the decline of third-party cookies. How have these challenges affected data enablement?

Cookies 97

Cookies Real Estate Machine Learning Media 97

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking.

Machine Learning 117

Machine Learning Cookies eCommerce Conversion 117

Digiday

APRIL 27, 2023

In case you haven’t heard, third-party cookies will soon be no longer for the world wide web, a prospect that rattles the foundation of its core, ad-funded, business model. Related Insights Life Beyond the Cookie Amazon’s ad business earned $9.5B What’s new?

Cookies 72

Cookies Machine Learning Click Through Rate Demand Side Platform 72

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 132

Machine Learning Marketing ROI Demand Side Platform 132

Martech

MARCH 21, 2024

The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Marketers can’t call Google’s bluff anymore.

Cookies 119

Cookies Advertising Finance Machine Learning 119

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

MarTech 119

MarTech Machine Learning Cookies Pop-Up 119

Martech

JULY 25, 2022

It’s not simple or straightforward, but we’re getting closer to realizing the promise, despite the headwinds, which include the pending deprecation of cookies and the need for compliance with restrictive, and often contradictory, privacy regulations. Privacy and the deprecation of cookies. Better, more powerful tools.

Machine Learning 106

Machine Learning Marketing Cookies ROI 106

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. The extent to which this functionality and other AI and ML capabilities are integrated into today’s CDPs varies widely.

Machine Learning 113

Machine Learning Marketing Healthcare eCommerce 113

AdExchanger

DECEMBER 19, 2023

But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket.

Machine Learning 122

Machine Learning Agency Marketing Cookies 122

Martech

FEBRUARY 14, 2024

Dig deeper: Alternatives to third-party cookies: The state of play As a result, identity resolution is critical to marketing success and essential for compliance with data privacy laws. These identifiers can include an email and an IP or physical address, as well as a mobile phone number, digital tag or cookie. Click here to download!

Machine Learning 111

Machine Learning Cookies GDPR MarTech 111

Single Grain

SEPTEMBER 16, 2022

is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure.

Machine Learning 29

Machine Learning Communications Marketing SEO 29

Martech

DECEMBER 17, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 117

Machine Learning Marketing MarTech Cookies 117

illumin

SEPTEMBER 19, 2024

Cookies from websites may be used to gather this data for relevant targeting , although there are cookieless data strategies that are gaining momentum. This can be through cookies or a tracking pixel. Common methods for ad targeting with programmatic advertising Programmatic advertising is based on efficient targeting.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Basis

MARCH 20, 2023

Couple these factors with the impending deprecation of third-party cookies in Google Chrome , and it’s no surprise that advertisers are concerned about the future. As of yet, there’s no one-size-fits-all replacement that advertisers can employ in place of third-party cookies. Without third-party cookies, what’s a marketing team to do?

Cookies 98

Cookies Machine Learning Food Audience 98

Martech

SEPTEMBER 28, 2021

Google Ads announces machine learning-based attribution models in new privacy landscape. “In Google Ad’s machine learning attribution model seems to be Google’s solution to this lack of data. The result is a cookie-cutter, assembly line style of marketing that prioritizes measurement over customer needs.

Machine Learning 97

Machine Learning Marketing Cookies Conversion 97

Martech

OCTOBER 27, 2022

Behavioral modeling: This is designed to fill in the gaps in understanding customer behavior when/if cookies go away. The company has also added a feature that uses machine learning “to look for trends and insights and surfaces them directly to advertisers on the home page.

Machine Learning 113

Machine Learning Cookies Impressions MarTech 113

Martech

MARCH 1, 2022

How does the platform employ machine learning for data analytics, such as predicting customer trends and patterns? Platforms with predictive analytics capabilities also use data, statistical algorithms and machine learning to predict future outcomes based on historical data and scenario building.

Machine Learning 109

Machine Learning Marketing MarTech Cookies 109

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different?

Machine Learning 97

Machine Learning Cookies Retargeting Audience 97

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind.

Audience 87

Audience Machine Learning Impressions Finance 87

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

Cookies 59

Cookies Media Machine Learning GDPR 59

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

illumin

JANUARY 2, 2025

Users need to give consent to use their information via third-party cookies. Data science Data takes center stage with insights from predictive modeling, advanced analytics, and machine learning driving better decisions.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech Series

OCTOBER 31, 2022

Tomi.ai , a predictive analytics platform for marketers powered by machine learning (ML), announced today it joined the Google for Startups Cloud Program. ” The digital marketing industry is moving away from the 3rd party cookies that historically facilitated targeting in digital advertising to improve consumer privacy.

Machine Learning 88

Machine Learning MarTech Cookies Conversion 88

Martech

AUGUST 30, 2021

Ramesh Singh, Head of SEO at Great Learning , echoes this point in response to the question, “What SEO function/task do you most wish you could do faster and at bigger scale than you can now?”. Advanced AI and machine learning are required to surface and customize those insights specifically based on your site’s ranking, crawl, and link data.

SEO 117

SEO Machine Learning Cookies MarTech 117

Martech

AUGUST 18, 2021

I told him that machine learning is all about unlocking creativity (and listening enjoyment, I might add) for humans. Publishers and advertisers alike are looking ahead to third-party cookie deprecation with some concern. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails. Why we care.

Marketing 125

Marketing Cookies Machine Learning MarTech 125

Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques. It’s more than these industry forces.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Martech Series

MAY 31, 2022

USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized customer experience. digital devices, and third-party cookies becoming obsolete, efficient digital identification and targeting has remained a challenge for brands. With the average U.S.

Media 83

Media Machine Learning Cookies Mobile Ads 83

Ad Monsters

NOVEMBER 30, 2023

More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. Ad Blocking Users Annoyed With Clutter and Intrusive Ads There’s no question that understanding your ad-blocking audience is once again paramount, especially as the third-party cookie fades to black.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

Ad Monsters

FEBRUARY 18, 2025

After being buffeted by cookie deprecation, declining search traffic, programmatic devaluation, brand safety blocklists, and various other regulations and platform changes that have made business on the open web more precarious, it’s no wonder publishers are seeking stability.

Ad Tech 65

Ad Tech Machine Learning Shipping GDPR 65

Martech

MAY 13, 2024

-based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s Q: Google has said it is pushing the complete deprecation of third-party cookies back to 2025. ’s Competition and Markets Authority.

Advertising 109

Advertising Cookies Machine Learning Ad Server 109

Martech

OCTOBER 20, 2023

17, 2023, can employ machine learning models to trawl through your data, seeking patterns that might otherwise go unnoticed. These patterns help fill in missing data from users who opted out of tracking by an analytics cookie or a login ID. It is the predictive analytics capabilities that can offer invaluable foresight.

Machine Learning 119

Machine Learning Click Through Rate Conversion Conversion Rate 119

Martech

OCTOBER 11, 2022

GA4’s data collection also takes into account the increasing concerns consumers have around privacy and, in particular, cookie tracking. Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Does GA4 use cookies? Let’s recap what a cookie is first. Yes and no.

Agency 101

Agency Cookies Marketing First-Party Cookies 101