Martech

MARCH 23, 2022

There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” This is the layer of marketing where things like awareness spending, brand campaigns, and public relations operate, and it’s the layer that people often say can’t be measured.

Marketing 107

Marketing Machine Learning Public Relations Brand Awareness 107

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. US Ad Market Cut 3,500 Jobs in December.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Monetize More

DECEMBER 28, 2022

Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only. Publishers’ Perspectives: This is good for publishers, whether cookies are used or not because you can highlight the value you provide to brands.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JUNE 9, 2023

However widely-used programmatic tools use machine learning to inform media buying strategies. As a result, the ANA says that agencies must get legal sign-off from clients before using any AI applications in the delivery of their services. Though there’s obviously room for debate over what does and doesn’t constitute AI.

Agency 52

Agency Media Ad Tech eCommerce 52