Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

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MarTech Machine Learning Cookies Pop-Up 119

AdExchanger

DECEMBER 19, 2023

But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket.

Machine Learning 122

Machine Learning Agency Marketing Cookies 122

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech

JUNE 26, 2024

Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks. In the post-cookie world, traditional silos that existed in our world are tending to melt away.”

A/B Testing 113

A/B Testing Machine Learning Cookies Electronics 113

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. By leveraging ZineOne’s machine learning insights, customers have achieved the following benefits: ? Luxury retailer +15% conversion rate lift for overall online purchases. ?

Machine Learning 73

Machine Learning Conversion Rate Marketing Conversion 73

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Polonioli added: “As Google phases out third-party cookies in 2024, the marketing world is preparing to shift away from third-party cookies, following many years of anticipation.

Marketing 128

Marketing Cookies Machine Learning MarTech 128

Ad Monsters

MARCH 21, 2024

Advertising budgets now favor channels like CTV, retail media, and social media, allowing for personalized use of first-party data, yet interoperability challenges persist. Will the Cookie Crumble in 2024? Google’s Privacy Sandbox has been preparing for Chrome’s cookie deprecation for quite some time. Where does that leave us?

Cookies 93

Cookies Machine Learning ROI Conversion 93

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality. In this blog post, we cover their main reasons for developing this AdTech platform.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

DECEMBER 8, 2022

These data points and segments are based on non-personal data and do not rely on cookies and visitor history. “The world of retail is rapidly evolving as traditional methods of marketing are no longer as effective as they once were,” said Djalal Lougouev, Chief Strategy Officer and Co-founder of Ometria.

Machine Learning 82

Machine Learning Retail Cookies MarTech 82

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. How do we create a contextual targeting experience that lives outside of this third-party cookie/ID world? . AB: Can you elaborate on how your native ads will work despite cookie deprecation? .

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Automatad Inc.

MARCH 2, 2022

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Retail sales for the holiday season in 2021 grew by 16.1% Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers.

Retail 52

Retail Advertising Machine Learning Cookies 52

Martech

NOVEMBER 9, 2021

First-party data will become more valuable as third-party data goes the way of the cookie. Another example was apparel retailer Lululemon, which was offering yoga classes online, all the while merging online customer data with instore data to get a better view of their customers. Reality bytes. Playing for keeps.

Machine Learning 117

Machine Learning Communications Retail Cookies 117

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. In turn, ad budgets are increasingly allocated to channels that can leverage first-party data , such as CTV , retail media, and social media.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Martech

FEBRUARY 1, 2024

Machine learning algorithms analyze massive sets of first-party data and can surface actionable insights to enhance segmentation and personalization. This is especially important given that 2024 ushers the final death of third-party cookies. Engage general counsel and possibly a diversity panel before taking AI solutions public.

Media 142

Media Marketing Audience Machine Learning 142

Martech

APRIL 5, 2022

But this model also relies on third-party cookies to deliver the information. The CMO of a global retail chain wants to understand what paid media channels contribute to the highest-value customers. It employs predictive analytics generally via AI and machine learning to help marketers plan campaigns.

Marketing 106

Marketing Machine Learning Conversion Cookies 106

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Non-PII examples include cookies, IP addresses and device identifiers.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. Retail Media Networks: The New Ad Powerhouse Retail media is quickly becoming a major player in advertising.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. Retail Media Networks: The New Ad Powerhouse Retail media is quickly becoming a major player in advertising.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. Retail Media Networks: The New Ad Powerhouse Retail media is quickly becoming a major player in advertising.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Martech

JANUARY 5, 2023

Retail media networks. Changes like Google’s delayed third-party cookie wind down, and new legislation in states like Virginia, will put extra pressure on organizations in the coming year. Experience, Ecommerce and Transformation. Digital media and advertising. How data will change marketing in the new year.

Marketing 109

Marketing GDPR eCommerce Machine Learning 109

OpenX

JULY 30, 2024

Brian Chisholm, SVP of Strategic Partnerships at OpenX, shares what brands, agencies, retailers, and data owners should look for in a curation platform. Here are five essential capabilities that your SSP curation partner must have to ensure success — whether you’re a brand, agency, data owner, retail media network, or curation house.

Cookies 52

Cookies Retail Machine Learning Audience 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. These algorithms allow marketers to analyze real-time data to make informed decisions quickly.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Plus, with third-party cookie deprecation on the horizon—albeit a bit further down the line than it was a few months ago—getting familiar with privacy-friendly targeting methods is all the more important. of total digital media ad spend.

Advertising 93

Advertising Viewability Brand Awareness A/B Testing 93

Digiday

JANUARY 1, 2023

But the holding companies, flush with new media channels and tactics they can bring to the table (commerce media, artificial intelligence/machine learning tools, and ESG/sustainability-focused investment), argue they offer the whole package in an era when more marketers want to reduce their roster of agencies working for them.

Media 71

Media Agency Retail Machine Learning 71

Digiday

APRIL 30, 2023

That coupled with a very substantial investment in machine learning to make sure customers see relevant ads when they’re looking for various items have meant that these advertisements have performed unusually well for brands, which makes them want to advertise on Amazon,” he added. The numbers spell this out.

Machine Learning 69

Machine Learning Click Through Rate Advertising Media 69

Ad Monsters

JANUARY 4, 2023

Retail media and ID solutions revolutionized practices around privacy-centric data. For example, the announcement of Google’s third-party cookie depreciation sent ad tech into a tailspin because Chrome dominates traffic. . As the leading Retail Media Network, there’s ample cause to celebrate. NFT’s took the world by storm.

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

Martech

FEBRUARY 11, 2022

AI tools are all the rage in marketing circles today, and for good reason – their machine learning capabilities can help brands provide highly personalized experiences to their customers. They can learn from consumer behavior and improve marketing tactics with in-depth analysis. Artificial intelligence solutions.

Marketing 117

Marketing Machine Learning Audience MarTech 117

Single Grain

JULY 20, 2021

In a nutshell, the magic happens like this: Step 1: The user visits the site or application, which automatically collects the data contained in their cookies. Therefore, they represent an unprecedented opportunity for brands and retailers to rethink their current position and shift towards an omnichannel targeted advertising experience.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

OCTOBER 19, 2022

We have a handful of travel clients, retail clients, entertainment, those have been significantly up. The CPG and retailers categories also faced supply chain problems in 2022, which aren’t expected to end by 2023. Luxury retail is somewhat of an anomaly in the supply chain struggle. We haven’t seen any slowdown in those.

Agency 69

Agency Media Retail Entertainment 69

illumin

OCTOBER 20, 2023

However, this method raises privacy concerns as it requires the use of third-party cookies and involves tracking users’ online movements. For example, an electronics retailer may choose categories such as “technology,” “gadgets,” or “computers” to reach potential customers interested in those areas.

Advertising 52

Advertising Audience Machine Learning Conversion 52

Martech

OCTOBER 19, 2022

What is a retail media network? What is a retail media network? Retail media networks are networks owned by a specific retailer where brands can buy programmatic advertising for inventory on their website, apps and other digital properties, including in-store. Retail profit margins tend to be slim — in the 3% to 4% range.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Basis

MARCH 16, 2023

Then there’s the added dynamics of retail media networks , around which programmatic advertisers are swirling with interest thanks to their treasure trove of first-party consumer data and closed-loop attribution. Put it all together and it becomes clear that maximizing ROI on programmatic ad spend is a huge undertaking. billion and 12.5%

ROI 85

ROI Advertising Brand Awareness Cookies 85

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

Digiday

OCTOBER 10, 2022

For this report, Digiday+ Research surveyed 388 industry professionals including publishers, agencies, brands and retailers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. Key findings. How do we recognize it?…When

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

VideoWeek

MARCH 3, 2023

The Week in Tech Amazon Dominates Retail Media Ad Spend Amazon dominated retail ad spend last year, according to MediaRadar, capturing 37 percent of market share. The intelligence firm analysed a sample of $5 billion in retail media campaigns from 2022, covering around 30 retail media networks.

Advertising 52

Advertising Marketing Retail Ad Tech 52