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We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. We then began thinking what is next for programmatic native and we began trying figure out what we wanted to build towards in the future. Why is that the case? .
Roku has leveraged the popularity of its smart TV platform to get into the advertising business, while also licensing its smart TV operating system to third-party TV manufacturers in order to grow its overall reach. There will be some synergy between these new items and Roku’s existing product line.
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