Cookies, Manufacturing and Video Ads

IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. This means that we have the number one addressable footprint in the U.S.”

Retail

Retail Electronics MarTech Manufacturing

The WIR: Amazon Launches Gen AI Video Tools, French Broadcasters Embrace Retail Data, and Hearst UK Reports Improved Ad Market in 2024

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

Retail

Retail Marketing Audience Media

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Follow VideoWeek on Twitter and LinkedIn.

Ad Tech

Ad Tech Media Cookies Audience

The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

VideoWeek

DECEMBER 16, 2022

Helping our clients prepare for a cookie-free environment is our priority and the addition of Comscore’s Predictive Audiences enhances the range of cookie-free solutions we offer, allowing our clients to improve targeting and generate better results,” added Stefan Sommer, SVP global sales & partnerships at Adform.

Media

Media Audience Retail Agency

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

VideoWeek

NOVEMBER 24, 2023

YouTube Plans to Let Advertisers Buy Shorts Ads Separately YouTube is planning to let more advertisers buy ads exclusively on YouTube Shorts, AdExchanger reported this week. The new capability would therefore allow brands to target ads specifically on YouTube Shorts.

Audience

Audience Video Ads Media Agency

The WIR: Nielsen Sues VideoAmp, Publicis Agrees $350 Million Settlement in Opioid Case, and Canal+ Mounts $1.7 Billion Multichoice Bid

VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses. Canal+ Mounts $1.7 Billion Multichoice Bid Canal+ Group has launched a $1.7 percent stake.

Retail

Retail Media Cookies Agency

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. The ‘Creator Targeting’ functionality will allow advertisers to place ads against a “curated list of premium content creators”, the social firm said in a blog post.

Marketing

Marketing Media Entertainment Agency

31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

APRIL 28, 2020

One of the most brilliant marketing strategies of 2020 is Anheuser-Busch ’s pivot from brewing beer to manufacturing hand sanitizer during the Coronavirus pandemic: We have a long history of supporting our communities and employees – this time is no different. 3) Anheuser-Busch. pic.twitter.com/nqImcE5WJP. The Lesson.

Marketing

Marketing Audience Media ROI

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. Ecommerce is likely to be a growth area for luxury brands’ ad spend, as is connected TV, according to GroupM.

Viewability

Viewability Non-Profit Agency Ad Tech

The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech

Ad Tech eCommerce Agency Media

Media Briefing: How publishers plan to attract in-quarter ad spending

Digiday

NOVEMBER 2, 2022

In some cases, the turnaround times, specifically for turnkey ad spots like direct-sold display and video ads, are even shorter. So while this “was not an effort to increase advertising, what it will will do is it will enable more scale next year, which was great for us,” she added.

Media

Media Ad Inventory Video Ads Advertising

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising

Advertising GDPR Media Audience

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

Marketing

Marketing Media Ad Tech Entertainment

AdTech Trends

IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

The WIR: Amazon Launches Gen AI Video Tools, French Broadcasters Embrace Retail Data, and Hearst UK Reports Improved Ad Market in 2024

Trending Sources

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

The WIR: Nielsen Sues VideoAmp, Publicis Agrees $350 Million Settlement in Opioid Case, and Canal+ Mounts $1.7 Billion Multichoice Bid

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

31 Best Digital Marketing Campaigns You Can Swipe

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

Media Briefing: How publishers plan to attract in-quarter ad spending

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

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