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Introduction to RetargetingRetargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. How Retargeting Campaigns Work in Mobile Marketing In mobile marketing, retargeting is a game-changer.
This is done through placing cookies in the user’s browser. These can be shown on both social media platforms, and on banner ads, so you can cover all bases. All you need to do is choose the right retargetingplatform for you, and design a great campaign geared towards bringing these potential customers back to complete the purchases.
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