Martech

AUGUST 8, 2024

And now, here’s this week’s AI-powered martech news and releases: Optimove has partnered with Captain Up and Gamanza Engage to create AI-driven gamification solutions. It uses large language models and consumer behavior insights to enhance URL classification and contextual targeting without relying on cookies.

MarTech 115

MarTech Electronics GDPR Audience 115

Martech

JANUARY 23, 2025

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. Dig deeper: Whats next for Googles third-party cookie saga?

MarTech 110

MarTech Cookies ROI A/B Testing 110

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. The post Marketers discuss their first-party data strategies appeared first on MarTech. 2:21: First-party data and paid media strategy. Processing.

Marketing 113

Marketing Cookies MarTech Media 113

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

OCTOBER 15, 2024

Third-party cookies : Continued reliance on third-party cookies, but a shift toward a portfolio approach in identity solutions. Monitor the reliance on third-party cookies and proactively diversify identity solutions to reduce dependency. Prioritize the collection and activation of first-party data.

Cookies 117

Cookies ROI Audience Agency 117

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. By now, you’ve likely started testing alternative identifiers to prepare for a future without third-party cookies. Time is running out to get all those well-laid marketing plans off the whiteboards and into action.

Cookies 129

Cookies Marketing CPA GDPR 129

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms.

Cookies 108

Cookies Retail MarTech Audience 108

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Dig deeper: What personalization looks like without third-party cookies Potential issues. What are third-party cookies?

Cookies 129

Cookies SEO MarTech Marketing 129

Martech

JULY 10, 2024

Zero-party data, as well as regular first-party data is a precious resource in post-cookie times, so every tool helps. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. The post BlueConic acquires experience-creation company Jebbit appeared first on MarTech.

Cookies 106

Cookies MarTech Marketing 106

Martech

JULY 16, 2024

Faced with Google’s ever-impending third-party cookie deprecation and increasingly stringent privacy regulations, the new platform de-emphasizes third-party data in favor of applying AI to first-party segments to increase reach and impact. The post Pipeline 360 launches new display advertising platform appeared first on MarTech.

Display Advertising 100

Display Advertising Advertising Brand Awareness ROI 100

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Criteo is a Google partner; they’ve been testing topics and a year ago they found that Topics was five times less effective than cookies. ” Get MarTech!

Cookies 136

Cookies Impressions MarTech Retail 136

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Firefox and Safari blocked third-party cookies years ago. Processing.Please wait. Why we care.

Cookies 119

Cookies Non-Profit Advertising MarTech 119

Martech

OCTOBER 16, 2024

Attribution was a growing problem in this world of multichannel marketing — and that was before third-party cookies were crumbled. The post IAB Tech Lab releases protocol for private sharing of conversion data appeared first on MarTech. Dig deeper: Why marketers should care about consumer privacy Why we care. Processing.

Conversion 115

Conversion Cookies MarTech Advertising 115

Adweek

JULY 7, 2022

Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear.

Marketing 246

Marketing Cookies MarTech Media 246

VideoWeek

DECEMBER 17, 2024

After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. Was this investment wasted? And most marketers seem to agree with this notion.

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

Martech

JULY 28, 2022

Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. They will now start phasing them out in late 2024.

Cookies 113

Cookies Mobile Ads MarTech Advertising 113

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. . “[D] on’t rely on third-party cookies,” he said. Processing.

Retail 105

Retail Food Cookies Banner 105

AdExchanger

OCTOBER 13, 2022

Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Continue reading » The post MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies appeared first on AdExchanger.

Cookies 119

Cookies MarTech Media Marketing 119

Martech

AUGUST 1, 2024

“Advertisers are under increasing pressure to justify media investments as the availability of reliable performance data diminishes,” Andrew Frank, VP distinguished analyst with Gartner for Marketing Leaders told MarTech. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Retail 111

Retail Media Retargeting Audience 111

Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. With every browser outside of Chrome blocking third-party cookies, traditional attribution models are no longer the one-size-fits-all solution they once were.

Marketing 115

Marketing Cookies Machine Learning Retail 115

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. As the industry weans itself from cookie-tracking, other data sources are becoming more important. At The MarTech Conference we’ll bring technology and strategy together to build a framework for the future. Get MarTech! appeared first on MarTech.

MarTech 131

MarTech Cookies Conversion Marketing 131

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.

Cookies 121

Cookies Marketing Retargeting CPC 121

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 119

Cookies First-Party Cookies GDPR Pop-Up 119

Martech

JANUARY 19, 2023

A delicate balance to strike — made trickier by the death of third-party cookies, complex user behaviors that vary by channel, and myriad other challenges. Join the ranks of nearly 60,000 marketers who have trusted MarTech since 2014 to equip them with the tools and tips they need to power organizational success.

MarTech 115

MarTech Cookies Marketing 115

Martech

NOVEMBER 3, 2023

Register and attend “Go Beyond Cookies and Stay Ahead in a Privacy-First World,” presented by Snowplow. Click here to view more MarTech webinars. The post Go beyond cookies and stay ahead in a privacy-first world appeared first on MarTech.

Cookies 117

Cookies MarTech Marketing 117

Martech

FEBRUARY 8, 2024

And martech was about to turn the world on its head. Martech promised: Scale. Google is moving away from third-party cookies. Part three: The crossroads In 2024, marketing and martech professionals are at a crossroads. Drive efficiency for the 5% We desperately need martech for the 5% of buyers already in-market.

MarTech 126

MarTech Marketing SEO CPC 126

Martech

JANUARY 8, 2024

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. Get MarTech! How it works. We’d like to know how it’s been for you.

Cookies 113

Cookies MarTech Advertising Marketing 113

Martech

FEBRUARY 24, 2025

With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities. a mobile attribution tool, a user analytics tool, and assorted martech sources) for consolidating event data. Processing.

Cookies 96

Cookies SEO MarTech Marketing 96

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Cookies 117

Cookies GDPR Click Through Rate Advertising 117

Martech

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.

Cookies 104

Cookies MarTech Marketing 104

Martech

FEBRUARY 2, 2024

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. This comes, of course, against the background of Google actually starting to allow Chrome users to disable cookies. Get MarTech! Why we care.

Cookies 103

Cookies Ad Inventory MarTech Audience 103

Martech

JANUARY 10, 2025

Dig deeper: AI is poised to disrupt the world of martech vendors and users To better align advertising strategies with consumer expectations, marketing leaders should consider the following recommendations: Enhance transparency : Communicate how and why consumer data is used in product recommendations and retargeted ads. Processing.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

MARCH 9, 2023

Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe study. Some 45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies, according to the study.

Cookies 101

Cookies Marketing MarTech Media 101

Martech

JULY 17, 2024

DOOH provides the precision of programmatic targeting without third-party cookies for data collection or audience targeting, avoiding major privacy concerns. The post Why digital out-of-home advertising is summer 2024’s marketing powerhouse appeared first on MarTech. Are you getting the most from your stack?

Advertising 115

Advertising Marketing Conversion Rate Audience 115

Martech

JULY 27, 2022

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies. For years, we’ve seen contextual targeting touted as an alternative to cookies.

Cookies 112

Cookies Advertising First-Party Cookies Audience 112

Martech

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on Jan. Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024.

Cookies 95

Cookies MarTech Marketing Advertising 95

Martech

MARCH 3, 2025

Right now, several trends are driving interest in identity resolution tools, including the decline of third-party cookies and consumers’ expectation of personalized, highly relevant experiences when they engage with brands. Dig deeper: Download MarTech’s identity resolution buyer’s guide (registration required) 2.

Marketing 116

Marketing Machine Learning MarTech Cookies 116