Martech

MARCH 26, 2025

Other data pressures include the pending demise of third-party cookies and reductions in the utility of mobile ad identifiers. Dig deeper: Download our MarTech Intelligence Report on email marketing platforms to compare tools and vendors Is your email marketing platform up to the task? appeared first on MarTech.

Click Through Rate 49

Click Through Rate A/B Testing MarTech Mobile Ads 49

Kevel

AUGUST 9, 2022

We are excited to announce that Kevel has been selected as the winner of Best Overall AdTech Company at the 2022 MarTech Breakthrough Awards! In a statement, Kevel's CEO James Avery shared: “We are so grateful for this recognition from MarTech Breakthrough. It’s an honor to be selected amongst such a strong group of contenders.

MarTech 52

MarTech Finance Mobile Ads Cookies 52

Martech Series

MAY 31, 2022

Our clients are facing seismic shifts in the advertising landscape with the end of mobile ad tracking and third-party cookies, and the increasing importance of utilizing their own data in a privacy compliant way. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Media 83

Media Machine Learning Cookies Mobile Ads 83

Martech

NOVEMBER 6, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! .” In your inbox.

MarTech 110

MarTech Mobile Ads ROI Cookies 110

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The post The new identity landscape: A marketer’s guide appeared first on MarTech.

Audience 112

Audience Cookies Retargeting Marketing 112

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? Publishers love video ads. In 2017, advertisers doubled video ad spends over 2016.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Clearcode

MAY 24, 2023

The main benefit of running header bidding auctions in web browsers is that it’s easier to identify individuals, e.g. via cookies. The more demand partners a publisher works with, the longer it will take to display the ads, which can cause a poor user experience. vs Prebid Server: Which Option Delivers the Most Ad Revenue?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. View and download the slides from the presentation here.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

JULY 8, 2022

Azerion acquired the French and German subsidiaries of mobile ad tech firm Madvertise this week. The test used Zeotap’s ID+ identifier and achieved more than 72,000 impressions, demonstrating “the technical feasibility of an environment without third-party cookies,” according to Samsung. ” The Week in Tech.

Ad Tech 98

Ad Tech eCommerce Agency Media 98