Martech

JULY 17, 2024

This can produce both distinctively personal one-to-one retail interactions and attention-grabbing one-to-many experiences. DOOH provides the precision of programmatic targeting without third-party cookies for data collection or audience targeting, avoiding major privacy concerns. Are you getting the most from your stack?

Advertising 113

Advertising Marketing Conversion Rate Audience 113

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. “Retail brands are doing a good job with that and it’s been a tactic for a while,” said DeZao. After multiple delays.

Cookies 135

Cookies Impressions MarTech Retail 135

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. In your inbox.

Retail 119

Retail Media Marketing Cookies 119

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech!

Retail 122

Retail Media Cookies GDPR 122

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Dig deeper: How one tech company is doing marketing without cookies Why we care. Get MarTech!

Retail 106

Retail Media Cookies MarTech 106

Martech

MARCH 28, 2022

Snowflake today launched Retail Data Cloud, which allows retailers, manufacturers, distributors, CPG vendors, and industry technology providers to leverage their own data, access new data, and securely collaborate across the retail industry. Why we care: Here we have another result of the pending loss of cookie-based tracking.

Retail 98

Retail Manufacturing Cookies MarTech 98

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 102

Retail Media Advertising Manufacturing 102

Martech

JULY 27, 2022

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies. For years, we’ve seen contextual targeting touted as an alternative to cookies.

Cookies 111

Cookies Advertising First-Party Cookies Audience 111

Martech

AUGUST 26, 2021

Here’s the timeline on Google’s 3rd-party cookie phase-out. Third-party cookie deprecation. Programmatic digital advertising has long relied on third-party cookies to enable real-time bidding, auctioning the attention of web page visitors to advertisers looking for particular audiences. Where to begin?

MarTech 119

MarTech Machine Learning Cookies Pop-Up 119

Martech

AUGUST 10, 2023

The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” Get MarTech!

Cookies 98

Cookies Impressions Retail MarTech 98

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech

MARCH 20, 2023

The demise of third-party cookies makes this separation more intolerable. Looking at today’s B2C and B2B martech and adtech systems The B2C firm had understandably made heavy investments in adtech. Their systems — from content to data and decision logic — had predated their martech stack to some extent. Get MarTech!

MarTech 103

MarTech Cookies Retail Media 103

Martech Series

JUNE 10, 2022

Brick-and-mortar stores for online retailers. Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Marketing Technology News: MarTech Interview with Sam Chapman, Director of Content Strategy and Brand Experience at Aprimo.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

JUNE 10, 2022

Privacy regulations and deprecation of Cookies have greatly disrupted digital targeting data. New Retailer Customer models help brands meet this challenge. Privacy regulations and deprecation of Cookies have greatly disrupted digital targeting data and models. WORTHINGTON. Amazon Grocery Shopper.

Retail 90

Retail Electronics Cookies Audience 90

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 82

Cookies Marketing Demand Side Platform Ad Server 82

Martech

DECEMBER 29, 2021

Real-time human behavior analytics will help retailers achieve higher in-store sales through improved employee training,” Shaw said. Google’s announced deprecation of third-party cookies rocked the boat enough in 2021 that marketers were left scrambling for alternative data sources to keep their future campaigns afloat. “In

Cookies 120

Cookies Retail Communications Conversion 120

Martech

MARCH 21, 2024

The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Marketers can’t call Google’s bluff anymore.

Cookies 118

Cookies Advertising Finance Machine Learning 118

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. The digital ad ecosphere has met challenges due to snowballing privacy regulations and the deprecation of third-party cookies. Retail media. Even higher growth came from retail media networks (RMNs), which saw a 16.3%

Advertising 114

Advertising Retail Ad Inventory Cookies 114

Martech

AUGUST 4, 2021

There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers. Other participating brands include Halo Top, Utz, Tate’s Bake Shop Cookies and Beyond Meat. The post Creative discounts solution for grocery brands appeared first on MarTech.

Retail 117

Retail Cookies MarTech Marketing 117

Martech

APRIL 7, 2022

The crumbling of third-party cookies has made consumer data harder to come by and thus more expensive. This is good news for tech giants like Google (which killed cookies on its Chrome browser), Snap, TikTok, Amazon, Pinterest, et al. The post Good morning: Inflationary pressures hitting consumer data appeared first on MarTech.

Cookies 99

Cookies Retail MarTech Marketing 99

Martech

OCTOBER 19, 2022

But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer. Martech platforms have removed the most sensitive audiences over the past few years. Get MarTech! Dig deeper: Going beyond cookie consent: 3 strategies to achieve data compliance.

Ad Targeting 139

Ad Targeting Audience Cookies MarTech 139

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Martech

OCTOBER 4, 2022

One e-commerce retailer with a large CRM data set also reported that cost per action (CPA) was reduced nine percent on the part of the campaign using Unified ID 2.0,, and that return on ad spend (ROAS) was improved by 14% higher than the average performance on their campaign overall. “CTV Get MarTech! appeared first on MarTech.

Non-Profit 117

Non-Profit CPA Impressions Cookies 117

Martech

APRIL 19, 2024

What are the top loyalty trends in industries such as retail, fuel, travel, and others? How will the end of the third-party cookies affect loyalty solutions? The post Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 appeared first on MarTech.

Cookies 106

Cookies Retail Conversion MarTech 106

Martech

MARCH 8, 2022

That’s according to a new study from mobile marketing platform InMobi which examined actual consumer behavior to determine the value of apps for the retail, CPG and QSR categories. Retail: 37% Big-box general merchandise: 24% Grocery: 25% Pharmacy: 27% QSR: 28%. Users generally cited convenience as the most important reason for use.

Retail 106

Retail Cookies MarTech Marketing 106

Martech

OCTOBER 25, 2021

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. More from the MarTech Conference >> “This essentially means consolidating three types of data,” Silhol said. Using personalization to create marketing moments.

MarTech 108

MarTech GDPR Audience Retail 108

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! We’d like to know how it’s been for you. In your inbox.

Marketing 127

Marketing Cookies Machine Learning MarTech 127

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.

Cookies 110

Cookies Advertising GDPR MarTech 110

Martech

DECEMBER 21, 2022

Good news for retail media networks. All of which means next year will be a really good one for retail media network (RMN) owners. Marketers aren’t waiting to find out when third-party cookies will finally go away. Get MarTech! Ad placement with publishers with first-party data — 53%. Why we care. In your inbox.

Marketing 98

Marketing Retail Cookies MarTech 98

Martech

JUNE 26, 2024

Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks.

A/B Testing 112

A/B Testing Machine Learning Cookies Electronics 112

Martech

APRIL 25, 2022

It is universally acknowleged that the deprecation of third-party cookies next year will enhance the importance of first-party data. The same consumer might supply first-party data to a newspaper, a retailer, a financial advisor, a realtor and a car dealer. The post Why we care about data clean rooms appeared first on MarTech.

Cookies 108

Cookies Retail MarTech Marketing 108

Martech

MARCH 16, 2023

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. While third-party cookies reigned supreme in the early and mid-2000s, they are blocked in Safari and Firefox today. While third-party cookies reigned supreme in the early and mid-2000s, they are blocked in Safari and Firefox today.

Marketing 98

Marketing Cookies Banner Conversion 98

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 112

Machine Learning Marketing Healthcare eCommerce 112

Martech Series

JULY 19, 2022

Celebrus launches cross-domain continuance, which allows businesses to connect information across several owned domains using first-party cookies. Celebrus clients in banking and finance, insurance, healthcare, retail, and travel industries will benefit from this innovation. Celebrus announces the launch of Celebrus 9.6,

First-Party Cookies 87

First-Party Cookies Cookies Healthcare Finance 87

Martech Series

NOVEMBER 28, 2022

Google parent Alphabet is phasing out third-party cookies on its Chrome browser to “fundamentally enhance privacy.”. Businesses depend on the data gathered by tracking browsing habits through third-party cookies to shape digital marketing and advertising campaigns, product development and consumer experience programs.

Cookies 94

Cookies GDPR Retail Marketing 94

Martech

OCTOBER 14, 2022

Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. The Comoto Family of Brands is one such retailer. Putting data at the heart of customer engagement.

A/B Testing 119

A/B Testing Marketing Retail Communications 119

Martech

NOVEMBER 29, 2022

For marketers to overcome the challenges of third-party cookie deprecation and new privacy regulations, they need to make the most of their first-party data. Brands, retailers and publishers will need efficient, comprehensive, and accurate solutions to leverage their first-party data for growth,” said Pillai. Get MarTech!

Cookies 106

Cookies Retail MarTech Marketing 106