Martech Series

OCTOBER 3, 2022

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI. __. We have a best-of-breed MarTech strategy. The investment has made a 4x ROI in the first six months and a 14x pipeline ROI.

MarTech 93

MarTech Marketing SEO ROI 93

Martech

DECEMBER 13, 2022

This is the first of a three part series on the ROI of personalization. This strategy is crucial now that third-party cookies and mobile device ID tracking are being deprecated by major technology companies. Get MarTech! The post The ROI of personalized experiences: Audience measurements appeared first on MarTech.

ROI 106

ROI Audience Machine Learning Cookies 106

Martech

DECEMBER 3, 2024

“So if a customer is running CTV, display, LinkedIn and paid search, is the combination working harder than any individual one so that the CPC goes down but the ROI goes up?” Now cookies are going away. There’s enough robust data in there that even without cookies you can piece together robust identification.”

Marketing 120

Marketing CPC Cookies Conversion Rate 120

Martech Series

JUNE 10, 2022

Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Thus, there is a dire need for a holistic martech stack capable of enriching and building first-party data layered with behavioral insights from different platforms.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

NOVEMBER 23, 2022

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

ROI 82

ROI Marketing Audience MarTech 82

Martech Series

SEPTEMBER 12, 2022

Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Even more prevalent in discussions today is the move away from the reliance the ad tech industry has on 3 rd -party cookies.

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech

JANUARY 25, 2023

However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI. Clean rooms’ importance is clear and will increase as third-party cookies go away. This will require all data providers, including walled gardens, to make their data easily interoperable for measurement and ROI. Get MarTech!

ROI 114

ROI Marketing Cookies MarTech 114

Martech Series

JANUARY 5, 2023

Welcome to this MarTech Series chat, Linda, tell us about yourself and more about your role at Big Village. Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind. How can brands today drive more ROI from their online ad campaigns, while also enhancing the overall contextual experience?

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. My background is in fitness and it reminds me so much of it because there’s no cookie-cutter approach. Here’s their ROI, here’s their audience. Get MarTech! Q: What attracted you to marketing?

MarTech 101

MarTech SEO Audience Education 101

Martech

MARCH 15, 2022

Measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible as third-party cookies are phased out. Third-party cookies are predisposed to inflation and double-counting when it comes to conversions.

Marketing 102

Marketing Cookies ROI Conversion 102

Martech

MAY 30, 2023

But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Click here to view more MarTech webinars.

Cookies 102

Cookies ROI MarTech Marketing 102

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

Cookies 119

Cookies First-Party Cookies Retargeting Conversion 119

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget. Get MarTech! In your inbox.

Cookies 112

Cookies Banner ROI Conversion 112

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 84

Cookies Marketing Demand Side Platform Ad Server 84

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Get MarTech! Where the focus is. In your inbox.

Cookies 126

Cookies Conversion ROI MarTech 126

Martech Series

NOVEMBER 23, 2022

Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace. That’s going to be the most profitable situation for your organization and deliver the best ROI. Some last thoughts on the future of martech and its role in marketing? . As marketing. Renewed focus on the existing customer base.

MarTech 92

MarTech Marketing Conversion ROI 92

Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. Still today, 75% of marketers rely on third-party cookies. Get MarTech! appeared first on MarTech.

Marketing 25

Marketing ROI Cookies Conversion Rate 25

Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If Dig deeper: How companies are leveraging data clean rooms as cookies vanish Who uses DCRs? Get MarTech!

Marketing 134

Marketing Cookies GDPR MarTech 134

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. Increased marketing ROI.

Cookies 115

Cookies Mobile Ads GDPR MarTech 115

Martech Series

JULY 29, 2022

All without relying on third-party cookies. Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent. Putting the People First.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Martech

SEPTEMBER 30, 2021

The dawn of digital media promised a brighter future, where we eventually could look at every sale and determine which touchpoints were effective at delivering ROI and which were wasted spend. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report.

Machine Learning 135

Machine Learning Marketing ROI Demand Side Platform 135

Martech

MAY 17, 2022

Marketers will be able to adjust their spend and measure ROI. Take the 2022 MarTech Replacement Survey today! With the phasing out of third-party cookies and a more regulated data sharing environment, marketers are looking to more creative methods to manage and execute targeted campaigns. Let us know! Why we care.

Viewability 98

Viewability ROI Cookies MarTech 98

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! We’d like to know how it’s been for you. In your inbox.

Marketing 132

Marketing Cookies Machine Learning MarTech 132

Martech

JULY 25, 2022

One in which we could look at every sale and determine which touchpoints were effective at delivering ROI and which represented wasted spend. Download the MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide. Privacy and the deprecation of cookies. appeared first on MarTech.

Machine Learning 109

Machine Learning Marketing Cookies ROI 109

Martech

MARCH 17, 2022

Google’s decision to end the use of third-party cookies in Chrome is one such. That means an end to view-through conversions, a favorite way for folks to prove the ROI on digital advertising. The post Good morning: The measurement challenge appeared first on MarTech. Get the daily newsletter digital marketers rely on.

ROI 102

ROI Cookies MarTech Conversion 102

Martech

NOVEMBER 15, 2022

Dig deeper: MiQ announces post-cookie programmatic package. By combining SponsorPulse’s data with our programmatic capabilities, we offer marketers a turnkey solution that delivers business outcomes and ROI following sponsorship executions,” said Jason Furlano, MiQ Canada’s SVP of commercial, in a release. Why we care.

ROI 97

ROI Entertainment Cookies Audience 97

Martech Series

SEPTEMBER 7, 2022

Trends such as first-party data collection and AI put reliance on IT teams; marketers want IT accountable for ROI. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.

Marketing 88

Marketing ROI Cookies eCommerce 88

Martech Series

JUNE 3, 2022

The platform captures, attributes, and provides a frictionless environment that integrates the digital and call flows to optimize marketing effectiveness and spend ensuring a measurable return on investment (ROI). Marketers can use this information to measure and quantify their marketing spend and gauge their ROI.

Marketing 96

Marketing ROI SEO Conversion 96

Martech

MARCH 16, 2023

While third-party cookies reigned supreme in the early and mid-2000s, they are blocked in Safari and Firefox today. Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. CMPs are crucial in blocking cookie usage unless users consent to storing and tracking their data.

Marketing 98

Marketing Cookies Banner Conversion 98

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Pre-built connections to martech/ad tech platforms.

Cookies 120

Cookies Mobile Ads GDPR Ad Tech 120

Martech Series

FEBRUARY 15, 2023

Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet Forty-three percent of go-to-market leaders said they will invest in privacy and compliance initiatives in 2023, with nearly 30% seeking to limit their third-party cookie usage and 31% investing in 1st-party data collection and use.

Search Advertising 89

Search Advertising MarTech ROI Cookies 89

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved. Get MarTech!

Conversion Rate 124

Conversion Rate Cookies A/B Testing MarTech 124

Martech Series

JUNE 7, 2022

Key findings include: Marketers are expecting, at a minimum, to experience a 22% reduction in measurable marketing ROI due to cookies deprecation and have already seen a 17% reduction, on average, reduction in ROI due to Apple’s ATT rollout alone.

Cookies 79

Cookies Marketing ROI MarTech 79

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 102

ROI Control Group Audience Cookies 102

Martech Series

AUGUST 4, 2022

While first-party marketing strategies are young and developing, there is a massive opportunity to grab market share while many companies struggle to find a solution to advertise effectively after the sunset of third-party cookies. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

ROI 84

ROI Cookies MarTech Education 84