Martech Series

NOVEMBER 16, 2022

The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and panel capability of realising omni-channel measurement in a post-cookie/ID landscape. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Martech

MARCH 6, 2023

While cookies are going away, IP targeting is here to stay. Viewability Viewability refers to whether a viewer saw the ad. Viewability is determined by dividing the number of viewable impressions by the total number of impressions. Get MarTech! In your inbox. Business email address Subscribe Processing.

Viewability 97

Viewability Conversion Rate Impressions Conversion 97

Martech Series

NOVEMBER 7, 2022

By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand the true impact of their advertising. Attention Time is the North Star for ad effectiveness.

Viewability 77

Viewability MarTech ROI Cookies 77

Martech

JULY 19, 2023

Previously, subscriptions were not easily accessible in one place, they were only viewable on the associated records. The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech. Quickly find the right context and actions for recurring customers using the new Subscriptions index page.

CPA 98

CPA Viewability Conversion Banner 98

InMobi

NOVEMBER 27, 2018

And users enjoy well-delivered and well-placed video ads,” Srinivas KC, Vice President and General Manager of Advertiser Platforms at InMobi, told MarTech Series in July. “In In the past, cookie-based audiences could effectively address audience buying in digital (browser-based) inventory including for video. Publishers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Ad Ops Hero

MARCH 25, 2023

Viewability – With CM360, advertisers can control where specific ads will be displayed to online users. This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions. It is also investing in deeper connections with popular martech tools from different solution ecosystems.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Clearcode

MARCH 17, 2023

The main technical challenges of in-game ads are: Displaying ads that are relevant to the game and are viewable by gamers. appeared first on Clearcode | Custom AdTech and MarTech Development. Because of these factors, serving and displaying ads in the gaming environment poses a constant and complex technical challenge.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.

Cookies 120

Cookies Marketing Retargeting CPC 120

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120