Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. Fledge, or first.

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Cookies Demand Side Platform Ad Tech Media 279

Adweek

MARCH 5, 2025

Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data. Telecoms giant T-Mobile on Wednesday announced that it closed a deal on Monday to acquire Blis, an adtech company specializing in location-based advertising, for approximately $175 million in cash.

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Cookies Ad Targeting Advertising Ad Tech 246

Adweek

AUGUST 25, 2022

Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. based boutique wine brand Gusbourne account last year, it knew it wanted to expand the client's media mix to new formats in order to.

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Cookies Agency Media Marketing 290

Adweek

JANUARY 30, 2024

In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest. The full deprecation of third-party cookies will eliminate marketers' ability to use the currency to.

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Cookies Advertising Marketing Media 312

Adweek

MAY 15, 2024

Digital marketers are moving up the funnel--we're going in-store, the cookies are crumbling--and still, the humble place where it all started, search, is not only surviving but thriving. You might think sponsored search ad revenues of Amazon, the giant of retail media, would have slowed down by now. The market is predicting another.

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Retail Media Cookies Marketing 312

Adweek

JANUARY 23, 2024

On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of this dynamic ecosystem, offering valuable perspectives for brands, retailers, platforms and technology partners.

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Retail Cookies Media Advertising 279

Ad Monsters

JANUARY 13, 2025

Get ready to explore how GumGum is moving from cookies to contextand what it means for the future of advertising. For the most part, cookies and IDs are based on binary signals and what someone has done in the past, but contextual is based on what someone is interested in at a current moment.

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Cookies Ad Tech Audience Advertising 102

Adweek

JULY 7, 2022

Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader's Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data. Now, it's using first-party data to increase deal size, win more pitches and move brands from relying on third-party data to using.

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Cookies Media Advertising 278

Ad Monsters

JANUARY 24, 2025

In-Store Media Will Become Essential for Purchase Decisions Approximately 9 in 10 Americans are worried about the rising cost of living, which means many shoppers are weighing their brand choices more carefully. Physical stores represent a major media channel. Yet this privacy shift won’t slow retail media’s momentum.

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Media Retail Advertising Cookies 109

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. The post Experian rolls out retail media network solution appeared first on MarTech. Why we care. RMNs saw 16.3% Processing.

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Retail Media Retargeting Audience 111

Adweek

NOVEMBER 20, 2023

The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry. In this episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca.

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Media Cookies Conversion 308

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. This is why brands must rethink their media strategies and redefine how success is measured. Consider a wider range of media channels and include touchpoints like: Streaming audio. Augmented reality (AR). Influencer marketing.

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Media Impressions Audience Conversion 121

Adweek

OCTOBER 19, 2022

From cohorts to probabilistic IDs, the exploding landscape around identity tech solutions shows no signs of slowing down, despite further extensions to Chrome's deprecation of cookies. Media, joined Adweek's general manager of. Ad buyers who might be digging in their heels are looking to their partners for guidance.

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Media Cookies 245

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

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Audience Media Ad Inventory Cookies 115

Adweek

JULY 2, 2024

The next 6-to-12 months present marketers and brands with a potent concoction of phenomena that are sure to, at a minimum, cause shifts in media economics and, at a maximum, completely upend entire advertising programs and their measurement models. Add to the mix the emotional instability these events cause in us as consumers, and we're.

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Cookies Media Advertising Marketing 279

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Cookies Retargeting Audience Media 69

Adweek

AUGUST 9, 2022

The stakes were particularly high--given that it used 2020 to expand its media plan beyond its single annual campaign in traditional media.

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Cookies Media Advertising Ad Tech 264

Adweek

JULY 11, 2024

Today, the media company Future launched a branded content studio, Future Creative, in hopes of bolstering its direct advertising business and preparing itself for the eventual deprecation of third-party cookies.

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Cookies Media Advertising 298

Adweek

JANUARY 24, 2024

Despite efforts to push industry adoption of cookie alternative proposals in Privacy Sandbox, Google's demand-side platform, Display & Video 360, has not offered its clients any easy way to test Privacy Sandbox, two buyers told Adweek.

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Demand Side Platform Cookies Media 355

Digiday

JANUARY 28, 2025

Anyone waiting for Google to drop a game-changing cookie update can go ahead and breathe its not coming with this one. If anything, the latest details on how the Chrome browser will ask users if they want to be tracked by third-party cookies has only stirred up more questions than answers par for the course at this point.

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Cookies Media Marketing 80

Adweek

OCTOBER 19, 2022

Nast, joined Adweek's senior media reporter Mark. Nast (CN) has navigated these new contours of digital advertising while simultaneously reinventing itself for the modern era. Pamela Drucker Mann, global chief revenue officer at Cond?

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Cookies Media Advertising 262

AdExchanger

MAY 19, 2024

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend.

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Cookies Ad Tech Audience Media 133

Adweek

MAY 14, 2024

This week, the company's 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a rhinestone bikini and two lactation cookies covering her breasts took over Times Square. Since then, people across TikTok and the media have sounded off on.

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Cookies Media Advertising 304

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

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Marketing Cookies MarTech Media 113

AdExchanger

OCTOBER 24, 2023

Goodbye, cookies. By connecting their tech and their partners’ tech with centralized creative, media and customer experience data across their ecosystems, marketers […] The post Dentsu’s Merkury Charts A Post-Cookie Future appeared first on AdExchanger. Hello, agency first-party IDs.

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Cookies Agency Media Marketing 131

illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. Why now, why retail?

Retail 59

Retail Media Cookies Shipping 59

Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

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Cookies Ad Tech Audience Advertising 122

Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. With every browser outside of Chrome blocking third-party cookies, traditional attribution models are no longer the one-size-fits-all solution they once were.

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Marketing Cookies Machine Learning Retail 115

Adweek

JANUARY 25, 2024

This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media.

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Advertising Cookies Impressions Media 299

Adweek

OCTOBER 19, 2022

Publishers of all stripes have been investing in first-party data strategies since Google sounded the death knell for the third-party cookie. Dow Jones chief revenue officer Josh Stinchcomb joined Adweek's media editor Lucinda Southern.

Cookies 298

Cookies Audience Media Advertising 298

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms. Various ID and tags to help identify audiences across platforms.

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Cookies Retail MarTech Audience 108

VideoWeek

NOVEMBER 6, 2024

The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. In 2024, 44 percent of advertisers said they outsource their programmatic operations to agencies, up from 4 percent in 2023.

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Media Cookies Agency Viewability 59

Adweek

MAY 13, 2024

The ad promoted lactation cookies in a provocative campaign by cookbook author Molly Baz in partnership with breastfeeding startup Swehl. Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality.

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Cookies Advertising Media 350

Ad Monsters

JANUARY 9, 2025

First-party data is more important than ever as we prepare to phase out third-party cookies and the industrys reliance on third-party data. The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting.

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Cookies Retargeting Conversion Audience 100

Digiday

FEBRUARY 10, 2025

Subscribe: Apple Podcasts • Spotify Googles long kiss goodnight with third-party cookies seems never-ending at this point, as the tech giant’s cookie phase-out plans still remain unclear. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Cookies Marketing Media 57

Adweek

NOVEMBER 2, 2022

There's an elephant in the publishing room: third-party cookies. While Google's deprecation of the third-party cookie has been pushed back a few times, it's a reality the media industry still has to contend with.

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Cookies Media 246

Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. Cookie Deprecation = A Good Thing? There isn’t a replacement for third-party cookies.

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Cookies Ad Tech Advertising Media 115