Adweek

JANUARY 23, 2024

On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of this dynamic ecosystem, offering valuable perspectives for brands, retailers, platforms and technology partners.

Retail 279

Retail Cookies Media Advertising 279

Adweek

JULY 7, 2022

Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader's Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data. Now, it's using first-party data to increase deal size, win more pitches and move brands from relying on third-party data to using.

Cookies 278

Cookies Media Advertising 278

Adweek

NOVEMBER 20, 2023

The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry. In this episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca.

Media 308

Media Cookies Conversion 308

Adweek

OCTOBER 19, 2022

From cohorts to probabilistic IDs, the exploding landscape around identity tech solutions shows no signs of slowing down, despite further extensions to Chrome's deprecation of cookies. Media, joined Adweek's general manager of. Ad buyers who might be digging in their heels are looking to their partners for guidance.

Media 245

Media Cookies 245

Adweek

JULY 2, 2024

The next 6-to-12 months present marketers and brands with a potent concoction of phenomena that are sure to, at a minimum, cause shifts in media economics and, at a maximum, completely upend entire advertising programs and their measurement models. Add to the mix the emotional instability these events cause in us as consumers, and we're.

Cookies 279

Cookies Media Advertising Marketing 279

Adweek

AUGUST 9, 2022

The stakes were particularly high--given that it used 2020 to expand its media plan beyond its single annual campaign in traditional media.

Cookies 264

Cookies Media Advertising Ad Tech 264

Adweek

JULY 11, 2024

Today, the media company Future launched a branded content studio, Future Creative, in hopes of bolstering its direct advertising business and preparing itself for the eventual deprecation of third-party cookies.

Cookies 298

Cookies Media Advertising 298

Adweek

JANUARY 24, 2024

Despite efforts to push industry adoption of cookie alternative proposals in Privacy Sandbox, Google's demand-side platform, Display & Video 360, has not offered its clients any easy way to test Privacy Sandbox, two buyers told Adweek.

Demand Side Platform 355

Demand Side Platform Cookies Media 355

Adweek

OCTOBER 19, 2022

Nast, joined Adweek's senior media reporter Mark. Nast (CN) has navigated these new contours of digital advertising while simultaneously reinventing itself for the modern era. Pamela Drucker Mann, global chief revenue officer at Cond?

Cookies 262

Cookies Media Advertising 262

Adweek

MAY 14, 2024

This week, the company's 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a rhinestone bikini and two lactation cookies covering her breasts took over Times Square. Since then, people across TikTok and the media have sounded off on.

Cookies 304

Cookies Media Advertising 304

Martech

AUGUST 6, 2024

For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies. In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world.

Cookies 116

Cookies Marketing Pop-Up Conversion 116

AdExchanger

OCTOBER 24, 2023

Goodbye, cookies. By connecting their tech and their partners’ tech with centralized creative, media and customer experience data across their ecosystems, marketers […] The post Dentsu’s Merkury Charts A Post-Cookie Future appeared first on AdExchanger. Hello, agency first-party IDs.

Cookies 129

Cookies Agency Media Marketing 129

Martech

JULY 26, 2024

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. By delaying the depreciation of cookies, Google buys itself time to either refine the Privacy Sandbox or to make its implications less transparent.

Cookies 112

Cookies Non-Profit Audience GDPR 112

Adweek

JANUARY 25, 2024

This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media.

Advertising 299

Advertising Cookies Impressions Media 299

Adweek

OCTOBER 19, 2022

Publishers of all stripes have been investing in first-party data strategies since Google sounded the death knell for the third-party cookie. Dow Jones chief revenue officer Josh Stinchcomb joined Adweek's media editor Lucinda Southern.

Cookies 298

Cookies Audience Media Advertising 298

Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing.

Cookies 117

Cookies MarTech Advertising Marketing 117

Adweek

MAY 13, 2024

The ad promoted lactation cookies in a provocative campaign by cookbook author Molly Baz in partnership with breastfeeding startup Swehl. Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality.

Cookies 350

Cookies Advertising Media 350

Adweek

NOVEMBER 2, 2022

There's an elephant in the publishing room: third-party cookies. While Google's deprecation of the third-party cookie has been pushed back a few times, it's a reality the media industry still has to contend with.

Cookies 246

Cookies Media 246

AdExchanger

MAY 19, 2024

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend.

Cookies 113

Cookies Ad Tech Audience Media 113

Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

Cookies 111

Cookies Ad Tech Audience Advertising 111

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms. Various ID and tags to help identify audiences across platforms.

Cookies 102

Cookies Retail MarTech Audience 102

Adweek

MARCH 7, 2023

In this episode of Brave Commerce, Austin Leonard, head of sales at Sam's Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand, especially as we shift to a post-cookie future. The rise in retail media has resulted in fewer and fewer consumers.

Cookies 278

Cookies Retail Media eCommerce 278

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Cookies 115

Cookies GDPR Click Through Rate Advertising 115

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 113

Cookies First-Party Cookies GDPR Pop-Up 113

Adweek

OCTOBER 9, 2024

Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global's acquisition of LiveIntent marks the latest example.

Cookies 317

Cookies Marketing Ad Tech Retail 317

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Criteo is a Google partner; they’ve been testing topics and a year ago they found that Topics was five times less effective than cookies. After multiple delays.

Cookies 135

Cookies Impressions MarTech Retail 135

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies. Explore how Ops Mage can redefine engagement and monetization.

Cookies 111

Cookies Ad Server GDPR Ad Ops 111

Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. Cookie Deprecation = A Good Thing? There isn’t a replacement for third-party cookies.

Cookies 104

Cookies Ad Tech Advertising Media 104

Adweek

DECEMBER 7, 2022

The campaign calls for five bakers to compete for the best holiday cookie recipe, part of the media company's goal to inspire its audiences to take action from its content. Video food network Tastemade together with Kellogg's Corn Flakes have launched a campaign and competition, "Baking a Difference."

Food 246

Food Cookies Audience Media 246

Adweek

JULY 27, 2023

That's true on several levels since the drive to "immersion" in media intersects with several trends upending the advertising landscape. There's the slow death of cookies and the rise of artificial intelligence, both of which are poised to reduce search-driven impressions. Immersive advertising isn't just a game anymore.

Advertising 246

Advertising Cookies Impressions Media 246

Adweek

JULY 7, 2022

Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear.

Marketing 246

Marketing Cookies MarTech Media 246

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

Cookies 106

Cookies Ad Tech Advertising Audience 106

Ad Monsters

JANUARY 4, 2024

After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. We view the initial 1% deprecation of cookies as a crucial first step in assessing the viability of a cookieless environment. “We

Cookies 111

Cookies Agency Retail Advertising 111

Digiday

APRIL 23, 2024

Google is delaying the end of third-party cookies in its Chrome browser — again. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 101

Cookies Marketing Media 101

VideoWeek

SEPTEMBER 30, 2024

Google’s announcement that it no longer plans to completely remove third-party cookies from its Chrome Browser hasn’t changed Axel Springer’s identity roadmap says Robert Blanck, General Manager, Advertising & Ecommerce at Axel Springer. Filmed at DMEXCO 2024 in Cologne. Follow VideoWeek on Twitter and LinkedIn.

Cookies 98

Cookies eCommerce Media Advertising 98

Digiday

MARCH 17, 2024

Amazon could emerge as an unexpected beneficiary from the end of third-party cookies in the Chrome browser. Once those cookies disappear, Amazon will stand as one of the few and largest platforms where marketers can precisely target and measure their advertising. And Amazon is not holding back in exploring this opportunity.

Cookies 96

Cookies Media Marketing Advertising 96

Ad Monsters

MAY 23, 2024

Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. Ed Leahy, Head of Sales, PCH Media explores how leveraging first-party data, engaging in data collaboration, and prioritizing consumer privacy can position agencies for success.

Cookies 97

Cookies Agency Marketing Audience 97