Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. additional use of premium and curated inventory , and media mix modeling for measurement.

Advertising 102

Advertising Retail Cookies Video Ads 102

Ad Monsters

NOVEMBER 16, 2022

He came to Publisher Forum Nashville to share what he’s learned with other publishers and how he’s used that knowledge to prepare his media brands for the cookieless future. . His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines. for digital media technology company Adlook.

Media 129

Media Advertising Click Through Rate Machine Learning 129

Digiday

FEBRUARY 1, 2024

This time, it’s the impending death of third-party cookies in Chrome that’s got them riled up. And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Audience 94

Audience Retargeting Cookies Conversion 94

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Cookies from websites may be used to gather this data for relevant targeting , although there are cookieless data strategies that are gaining momentum.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media.

Cookies 59

Cookies Media Machine Learning GDPR 59

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Benefits of B2B Retargeting Business decision-makers are busy and business purchases can often need a host of approvals. B2B customers may need more time to make a purchase.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

AdvertiseMint

NOVEMBER 15, 2023

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

Basis

OCTOBER 26, 2022

Much of this phenomenon is thanks to the growth of retail media, or advertising within retailer websites and apps. Due to the growth—or more aptly, explosion—of retail media, many advertisers find themselves wondering: how can I effectively embrace this new(er) channel? Retail media is booming. Let’s dive in. frag ment ation !

Retail 98

Retail Media Advertising Retargeting 98

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV. Big Tech casts a long shadow. The cookieless future fuels consolidation.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform.

CPC 111

CPC Demand Side Platform CPM Media 111

VideoWeek

JULY 23, 2024

Yesterday evening Google announced it is proposing a new roadmap for its Privacy Sandbox toolset – one which won’t involve the complete sunsetting of third-party cookies. Google’s initial decision to deprecate third-party cookies over four years ago had a transformative impact on the industry.

Cookies 52

Cookies Marketing Retargeting Audience 52

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Digiday

JANUARY 23, 2023

Seems those happy days have faded in recent months, as several media agencies complain the ad-tech firm has become less transparent, more expensive to use — and perhaps so big that they have begun to fear it. Still, the end result, to media agencies, is that TTD comes across as less helpful than it used to be. Why fear it? in 2022.

Agency 75

Agency Media Retargeting CPM 75

Basis

OCTOBER 14, 2022

The fragmentation and complexity of digital media, combined with the point solutions many marketers use to manage that complexity, can make navigating the space feel like trying to escape a haunted house. However, in today’s increasingly complex media environment, tracking those conversions can be a challenge.

Retargeting 86

Retargeting Cookies Pop-Up Conversion 86

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech also gives marketers incredible reach since it connects them to all media. People-centric marketing.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different? Wrapping Up.

Machine Learning 97

Machine Learning Cookies Retargeting Audience 97

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future. “CTV is becoming another channel. .”

Retail 122

Retail GDPR Media Retargeting 122

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. It will be challenging without third-party cookies to track interests, behaviors, and habits. Without third-party cookies, that’s going to be a challenge for a couple of reasons.

Retail 88

Retail Advertising Cookies Marketing 88

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. In turn, ad budgets are increasingly allocated to channels that can leverage first-party data , such as CTV , retail media, and social media.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. From display, to social media, to digital audio , digital out-of-home and beyond, there are opportunities to leverage contextual tactics across a variety of digital formats.

Advertising 95

Advertising Cookies CPM Retargeting 95

AdExchanger

MAY 30, 2023

Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, The post Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around appeared first on AdExchanger.

Retail 98

Retail Media Audience Marketing 98

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Reasons for companies wanting to build their own RTB bidder or DSP include capitalizing on first-party data assets, cutting costs on media, gaining autonomy, and addressing measurement challenges.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

illumin

MAY 22, 2024

Meta has been at the top of the social media scene since Facebook’s breakout launch in the early 2000s. Meta’s social media portfolio now consists of Facebook, Instagram, Threads, and WhatsApp. Meta’s social media portfolio now consists of Facebook, Instagram, Threads, and WhatsApp. This social media giant is a survivor.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

VideoWeek

DECEMBER 12, 2022

Except Google maintained, as has been the case with the removal of third-party cookies from its Chrome web browser, that it wouldn’t do anything drastic before a suitable, more privacy friendly replacement was ready to go. FLEDGE meanwhile, as on the web, is concerned with retargeting.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

Basis

AUGUST 28, 2023

At the same time, the rising complexity of digital advertising with shrinking media budgets, and it has become even more important for advertisers to understand what messaging, optimizations, and targeting are driving a desired action, or conversion. This will help drive site traffic and increase the size of your retargeting pool.

Conversion 88

Conversion Advertising Cookies Demand Side Platform 88

Paleo AdTech

JUNE 21, 2023

Greg joined DoubleClick in 1998 as a product manager after a stop in management consulting, and he became passionate about the early retargeting solution for advertisers called Boomerang. In 2005, he founded dynamic retargeting company EchoTarget, which was acquired by Acxiom in 2007.

Retargeting 52

Retargeting Ad Server Conversion Rate Conversion 52

Digiday

FEBRUARY 2, 2023

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. How have marketers’ approaches to retail media networks evolved in the last year? Let’s talk more about that.

Retail 68

Retail Media Retargeting Ad Inventory 68

Digiday

JUNE 15, 2022

Marketers will also be able to retarget people off Sam’s Club’s platforms through programmatic ad partnerships with The Trade Desk, IRI and LiveRamp. Walmart has its own media network, but she said it’s very separate from Sam’s Club’s data.) Retail media is indeed a booming business. In the U.S. In the U.S.

Retail 69

Retail Ad network Media Retargeting 69

Single Grain

JULY 20, 2021

and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. Thanks to these connections, a media buyer can make inventory purchases all around the world in a single interface. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Martech

JANUARY 3, 2023

But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. On top of that, many of the media measurement approaches (e.g., brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 101

ROI Control Group Audience Cookies 101

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

Ad network 69

Ad network Retargeting Ad Tech Retail 69