Martech

FEBRUARY 17, 2022

ATS allows publishers and their supply-side partners to resolve first-party data to encrypted, anonymous “identity envelopes,” supporting the possibility of reaching users across different platforms without the use of third-party cookies. Read next: LiveRamp’s alternative to third-party cookies.

Cookies 98

Cookies Mobile Ads MarTech Audience 98

Media Math

MAY 10, 2022

But as of last July, more than half of advertisers said third-party cookies still made up a majority of the data used by their companies. Two classes of identity solutions are competing to replace third-party cookies and mobile ad IDs. Identity is changing. What are identity solutions?

Cookies 56

Cookies Mobile Ads Audience Advertising 56

VideoWeek

APRIL 23, 2024

But the report suggests the growth of podcast, CTV and social video spending is not just to do with the growing popularity of these channels, but their relative resilience to the impending removal of third-party cookies in Chrome, making them a safer investment for advertisers.

Cookies 59

Cookies Advertising Entertainment Retail 59

Digiday

OCTOBER 4, 2023

Two years ago, Apple’s AppTrackingTransparency framework (ATT) presented an attribution problem, muddying advertisers’ insight as to whether their mobile ads were working. Meanwhile, Google’s promise to retire third-party cookies within Google Chrome spans the horizon for 2024.

Marketing 99

Marketing Cookies Mobile Ads Media 99

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Martech

JULY 28, 2021

Infutor’s Total Consumer Insights database aggregates privacy-compliant behavioral and household attributes, as well as as auto, property and mobile ad ID data, on some 266 million US consumers and 120 million households, putting it on a comparable to the U.S. Consumer data at scale. Why we care.

Mobile Ads 106

Mobile Ads Cookies MarTech Marketing 106

Martech Series

JANUARY 23, 2023

With leading technology companies like Apple and Google obfuscating mobile ad IDs and eliminating or phasing out the use of third-party cookies on their platforms, advertisers are growing increasingly frustrated by the efficacy of current options.

Cookies 89

Cookies Audience MarTech Mobile Ads 89

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Ad Monsters

FEBRUARY 20, 2024

Google’s response to the IAB Tech Lab’s Privacy Sandbox analysis calls out several inaccuracies and the misconception that the Privacy Sandbox is a direct replacement for third-party cookies. Big G did not intend to directly replace third-party cookies or cross-site identifiers, despite potential misconceptions.

Cookies 111

Cookies Ad Exchange Mobile Ads Audience 111

illumin

MARCH 5, 2024

Here’s a glimpse of how going cookieless is impacting the mobile world. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

AdExchanger

NOVEMBER 15, 2022

People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. But there’s rapid progress being made on the Android version of. Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger.

Cookies 124

Cookies Mobile Ads 124

Martech

MARCH 26, 2025

Other data pressures include the pending demise of third-party cookies and reductions in the utility of mobile ad identifiers. .” These include navigating efforts by governments and tech companies to safeguard customer privacy, which are making it harder to gather data about individual users.

Click Through Rate 53

Click Through Rate A/B Testing MarTech Mobile Ads 53

Martech Series

MAY 31, 2022

Our clients are facing seismic shifts in the advertising landscape with the end of mobile ad tracking and third-party cookies, and the increasing importance of utilizing their own data in a privacy compliant way. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto. With the average U.S.

Media 83

Media Machine Learning Cookies Mobile Ads 83

Brid.tv

APRIL 1, 2024

Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business. Monetize your app with a variety of mobile ad formats. User data privacy is now front and center. contextual ).

Advertising 97

Advertising GDPR Cookies Mobile Ads 97

Basis

JANUARY 24, 2024

We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.

Advertising 75

Advertising Marketing Cookies Retargeting 75

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

DECEMBER 12, 2024

However, how aggressively a new steward would pursue privacy initiatives like cookie deprecation remains a significant question.” ” “As marketers, weve been planning for a future of severely weakened cookies and, eventually, no third-party cookies. Now, the timing is up in the air.

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. How do we create a contextual targeting experience that lives outside of this third-party cookie/ID world? . Thomas Anderson: We’re at a crossroads in our industry.

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The perfect storm has been brewing around digital identity for some time.

Audience 113

Audience Cookies Retargeting Marketing 113

Martech

NOVEMBER 6, 2023

These identifiers can include online identifiers like device IDs, email addresses, cookies, or mobile ad IDs, as well as offline identifiers like names, addresses, and phone numbers. .” Consumer identifiers refer to the various data points that can be used to identify an individual across different channels and devices.

MarTech 111

MarTech Mobile Ads ROI Cookies 111

Digiday

OCTOBER 30, 2022

Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces. This mobile ad designed to make it look like you have a speck of dirt on your phone, making you tap on it. A method of manipulating people online is in the midst of a crackdown.

Non-Profit 85

Non-Profit Pop-Up Cookies Mobile Ads 85

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. Banner Ads. Japan $10 $5.6

Advertising 75

Advertising CPM Mobile Ads CPC 75

Basis

MARCH 22, 2023

And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Device spend share for CTV in programmatic is 30%, leapfrogging desktop; mobile continues decline.

Advertising 95

Advertising Impressions CPM Cookies 95

Ad Monsters

NOVEMBER 30, 2023

Ad Blocking Users Annoyed With Clutter and Intrusive Ads There’s no question that understanding your ad-blocking audience is once again paramount, especially as the third-party cookie fades to black. And, the topic holds meaning for ad block users as well.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Ad of the Week. billion in an all-stock deal.

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

JUNE 20, 2023

The Three A’s of Advertising: AI, Attention, and Addressability Our industry’s ability to connect brands with consumers has never been more challenged as we face the positive and negative impact of artificial intelligence (AI) combined with the ongoing deprecation of mobile Ad IDs (MAIDs) and the imminent demise of cookies.

Advertising 52

Advertising Mobile Ads Cookies Agency 52

illumin

FEBRUARY 20, 2024

Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior. Here are some of the types of mobile ads used today. They usually contain a set of HTML, CSS, and image files.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

InMobi

NOVEMBER 12, 2014

Interestingly, the exponential growth of mobile and smartphone adoption has not witnessed a corresponding increase in mobile ad spends. The amount of time spent on mobile media consumption is disproportionate to the advertising share on mobile.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

Digital Remedy

MAY 31, 2022

Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. Random Suppressed Groups. However, as soon as targeting is applied to the campaign, the analysis skews heavily toward the exposed group.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

VideoWeek

JUNE 3, 2024

Sowing the seeds The acquisition comes ahead of Google’s much-delayed deprecation of third-party cookies, a move expected to drive further CTV spend and adoption of contextual advertising tools. Beachfront was founded in 2007 as a mobile ad platform with headquarters in New York City.

Media 64

Media Ad Tech Mobile Ads Cookies 64

Monetize More

JULY 8, 2022

A unified auction environment allows all demand sources (server-side programmatic demand sources & client-side SDK mobile ad networks) to fight for each ad impression simultaneously. More scope for remarketing cookie matches to acquire the highest paying CPM rates. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? This alone is a major shift for advertisers.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

InMobi

JULY 20, 2020

Myth #6: Reaching Desired Target Audiences Through In-App Mobile Ads is Impossible Because There are No Cookies for Targeting In-app advertising offers the most accurate and precise audience targeting using mobile device IDs as the identifier. Unlike cookies, device IDs cannot be deleted by the user.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

PubMatic

APRIL 8, 2022

The research also found most publishers believe cross-screen video targeting will only become more important thanks to disruptions in third-party cookies and mobile ad IDs. Screen-Agnostic Targeting Remains a Challenge.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Clearcode

MAY 24, 2023

The main benefit of running header bidding auctions in web browsers is that it’s easier to identify individuals, e.g. via cookies. The more demand partners a publisher works with, the longer it will take to display the ads, which can cause a poor user experience. vs Prebid Server: Which Option Delivers the Most Ad Revenue?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Single Grain

APRIL 8, 2021

Businesses running mobile ads on platforms such as Facebook, Google, Instagram, InMobi, AdMob, Flurry and others will be affected by the recent release of Apple's iOS 14 mobile operating system. . iOS 14 is Apple's latest version of its mobile operating system and it was launched on September 16, 2020. Let's start!

Conversion 52

Conversion Mobile Ads Ad network SEO 52