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As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. By using automation, personalized ads can be triggered when customers opt into location sharing on a mobile app.
QR codes: this type of mobile strategy makes use of QR codes. Mobilesearch ads: mobilesearch ads are those that appear within a search engine, mirroring the look and feel of organic search results but with an added CTA.
Worse cookie matching. Due to the need for cookies to be synchronized between Google’s servers and ad exchanges in the bidding process. In header bidding, participants can match cookies during each request, making the whole process more precise. Many publishers prefer combining Open Bidding and header bidding.
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