Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. We then began thinking what is next for programmatic native and we began trying figure out what we wanted to build towards in the future. Why is that the case? .

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Digiday

APRIL 20, 2023

How Outbrain enables publishers to optimize their content recommendations To help keep the content recommendation model future-proof for publishers, third-party cookies are the least valuable data signal within Outbrain’s operating model. it can pull in a large amount of first-party data.

CPC 69

CPC Native Advertising Cookies Advertising 69

Brid.tv

JANUARY 29, 2025

Privacy-First Advertising (despite Googles everchanging cookie plans) As Allison Schiff of AdExchanger cleverly put it , the biggest privacy-related story of 2024 is actually about something that didnt happen. Although cookies are here to stay, the mere possibility of their deprecation has shaken the industry a bit.

Advertising 40

Advertising Native Advertising Video Ads Cookies 40

Basis

NOVEMBER 7, 2023

One under-adopted format: native, which advertisers can use to insert their creative into the feeds of news and other websites. These types of geo-based targeting tactics are expected to grow even more prominent if Google does indeed deprecate third-party cookies in Chrome over the course of the election cycle.

Advertising 95

Advertising Education Audience Cookies 95

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift.

Viewability 69

Viewability Healthcare A/B Testing Food 69

InMobi

JULY 15, 2016

This proliferation of feed environments has given rise to the popularity of native advertising, which walks a fine line between blending in and standing out. With so much time being spent in the feed environment, investing in native ads is a foregone conclusion. Mobile web attribution is still a fuzzy area.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Lemonads

NOVEMBER 29, 2020

Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content. Increased engagement with more interaction. Enhanced targeting with precise targeting. With better results.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

APRIL 26, 2022

The 1990s in Digital Advertising: Innovation. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The main way it does this is by blocking third-party cookies and other cross-site tracking techniques.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Brid.tv

DECEMBER 20, 2022

It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Native Ads. Native advertisements blend into the rest of the content and don’t stand out as ads right away. Monetize your video ad inventory with a reliable video ad provider. Start Monetizing.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Single Grain

JUNE 16, 2023

Pixel is a piece of Javascript that collects first-party cookies. You can use this data to plug into different advertising platforms and social media. Many platforms optimize native ads for demographics, industries, and niches. Since these ads blend into organic posts, 75% of web visitors trust native advertising.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

JULY 18, 2023

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

NewProgrammatic

MARCH 15, 2022

Baidu Advertising is yet another example of how a region native advertising platform/search engine takes priority over the global solution. That’s because the Baidu search engine, and hence its search advertising platform, is a Chinese counterpart to Google — just like the Yandex Ads in Russia.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Single Grain

NOVEMBER 28, 2023

Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies. While it’s arguably less convenient than the use of third-party data, first-party cookies are very much the new standard of collecting user data while maintaining their privacy.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

NewProgrammatic

JANUARY 26, 2022

The conference intends to focus on all things affiliate marketing, with special emphasis on Facebook ad tracking, lead generation, eCommerce, and additional sessions on pressing topics such as email marketing, native advertising, or chatbots. While third-party cookies are dying, programmatic marketing is changing rapidly.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

VideoWeek

OCTOBER 14, 2022

Google launched a clean room-style product for its DV360 DSP, designed to allow publishers and advertisers to securely reconcile their first-party data for audiences who have visited both parties’ websites. LG Ad Solutions Opens London Office. LG Ad Solutions has opened a London office, marking its expansion into the EMEA market.

Ad Tech 52

Ad Tech Agency Fashion Media 52