Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. We then began thinking what is next for programmatic native and we began trying figure out what we wanted to build towards in the future. Why is that the case? .

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

InMobi

JULY 15, 2016

Similarly, tourism bodies can advertise targeted places of interest close to the tourist’s current location. Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Brid.tv

DECEMBER 20, 2022

It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Native Ads. Native advertisements blend into the rest of the content and don’t stand out as ads right away. Playable ads are a type of rich media ads. Start Monetizing. Playable Ads.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Clearcode

APRIL 26, 2022

The 1990s in Digital Advertising: Innovation. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40