Martech

OCTOBER 4, 2022

was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool. There has never been a greater need for an open-source identity solution, with the privacy landscape in flux due to new legislation and the deprecation of third-party cookies. The company is the first CTV partner for Unified ID 2.0,

Non-Profit 117

Non-Profit CPA Impressions Cookies 117

VideoWeek

NOVEMBER 15, 2024

It is premature to speculate about the impact on the pending non-compliance proceedings.” 1 is pursuing the sale of some of its non-TV assets, months after voting against the move under a proposal brought by its main shareholder, MediaForEurope (MFE). The Week in TV ProSieben Looks to Sell Growing Commerce Businesses ProSiebenSat.1

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Ad Monsters

JULY 8, 2022

In addition, it is believed that Web3 will address many of today’s consumer privacy concerns, specifically those related to third-party tracking cookies. Recently, more people became aware that within Web2 their data was being collected and used for profit by tech companies. Ownership of data is enabled by decentralization.

Advertising 98

Advertising Cookies Ad Tech Non-Profit 98

Ad Monsters

OCTOBER 30, 2024

When you take the user-centric approach and respect their choices, you build a loyal readership base which leads to a profitable, long-lasting business model,” Jan Wittek, Chief Revenue Officer at eyeo warned us back in April. There’s data to back this up. This shift toward personalization has boosted their digital revenue by 13% in Q1 2024.

Non-Profit 101

Non-Profit Pop-Up Education Audience 101

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Looking for a deeper dive into how advertising professionals are preparing (or not preparing) for increased signal loss and a world without third-party cookies?

Advertising 98

Advertising Cookies CPM Retargeting 98

Martech Series

AUGUST 31, 2022

In deploying Pecan, these teams can now use their massive pools of first-party data and state-of-the-art AI-based statistical algorithms to predict future customer behavior, empowering them to make non-biased, data-driven decisions that positively impact their customer journey KPIs, as well as revenue and profitability.

Non-Profit 90

Non-Profit Machine Learning Finance Cookies 90

Basis

FEBRUARY 29, 2024

Unfortunately, because of the advertising industry’s historic reliance on third-party cookies, many businesses haven’t prioritized first-party data to the extent they’ll need to in a privacy-first world. Using first-party cookies on a brand’s website to collect information about site visitors’ behavior. You’ve come to the right place.

Cookies 98

Cookies Non-Profit First-Party Cookies Audience 98

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

Digiday

OCTOBER 30, 2022

Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces. Right now across the web, people are presented with opt-out notices that make choices to agree to accept third-party cookies much more prominent than links to opt out from data collection and use.

Non-Profit 85

Non-Profit Pop-Up Cookies Mobile Ads 85

Basis

MARCH 22, 2024

It was early 2020 when Google first announced plans to deprecate third-party cookies in its Chrome browser. Now, several years and numerous delays later, those once-distant plans are coming to fruition: Cookies were turned off for 1% of users as of early 2024, and they appear set to be deprecated for all users by the end of the year.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Paleo AdTech

DECEMBER 10, 2023

Today he devotes himself to DonateStock , a non-profit he founded that helps people donate appreciated equity to worthy causes while reaping some tax advantages. An affable and energetic fixture at ICOM and AdExchanger conferences over the years, Steve has long been a vocal advocate for the non-Google ad stack.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Martech

APRIL 5, 2022

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. But this model also relies on third-party cookies to deliver the information. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge.

Marketing 106

Marketing Machine Learning Conversion Cookies 106

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Lemonads

JULY 20, 2021

Most baked goods containing flour : cakes, cookies, pastries, pretzels, doughnuts, muffins, pancakes, and waffles. Why is the Gluten-Free diet so attractive to non-celiacs? There are some debates on the benefits of a gluten-free diet for non-celiacs. Commission Rate: $15 per lead (CPL) Cookie: 14 days 2.

Affiliates 52

Affiliates Food Cookies Non-Profit 52

Martech

MAY 11, 2023

As the NOYB, or European Center for Digital Rights, a non-profit based in Vienna, Austria, puts it, GDPR is enforced in theory only, with the tech companies finding ways to stall proceedings, appeal rulings, and circumvent fines. (“NOYB” is short for “none of your business.”)

GDPR 115

GDPR Non-Profit MarTech Cookies 115

Basis

APRIL 3, 2024

These concerns were on full display earlier this year when Google had to suspend the image-generating capabilities of its Gemini chatbot, which is integrated into Google’s advertising tools, after it produced historically inaccurate images—specifically, Gemini created images of “multi-ethnic Nazis and non-white U.S. Founding Fathers”.

Advertising 98

Advertising Machine Learning Non-Profit Cookies 98

Flashtalking by Mediaocean

NOVEMBER 23, 2021

Alors que les diffuseurs commencent à supprimer des chaînes linéaires au profit du streaming (notamment aux Etats-Unis), et que la CTV absorbe le marché de la télévision linéaire, il est fort probable la meilleure alternative pour l’écosystème soit d’offrir une solution couvrant toutes les bases de la publicité TV+Vidéo, et non pas seulement la CTV.

Non-Profit 52

Non-Profit Cookies Impressions Audience 52

Paleo AdTech

FEBRUARY 1, 2022

Today he devotes himself to DonateStock , a non-profit he founded that helps people donate appreciated equity to worthy causes while reaping some tax advantages. An affable and energetic fixture at ICOM and AdExchanger conferences over the years, Steve has long been a vocal advocate for the non-Google ad stack.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

VideoWeek

JANUARY 20, 2023

Peters also pointed to paid account sharing as a key profit driver for 2023, with plans to clamp down on password sharing later this quarter. The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Looking for a deeper dive into how advertising professionals are preparing (or not preparing) for increased signal loss and a world without third-party cookies?

Advertising 52

Advertising Cookies CPM Retargeting 52

Ad Monsters

NOVEMBER 21, 2024

The Trevor Project, a non-profit suicide prevention organization, reported a surge in crisis calls from LGBTQ+ youth after Election Day, with many expressing fears of losing access to gender-affirming care or facing violence.

Ad Tech 52

Ad Tech Non-Profit Cookies Ad Inventory 52

Digiday

FEBRUARY 22, 2023

In this week’s Media Briefing, Capital B’s Gillian White discusses the non-profit news publication’s latest expansion into Gary, Indiana. How have your responsibilities changed now that you’re overseeing the whole revenue mix for a non-profit media organization?

Media 69

Media Non-Profit Conversion SEO 69

Automatad Inc.

FEBRUARY 14, 2022

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Publishers need to immediately start adopting solutions for a post-cookie world.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

InMobi

MAY 16, 2017

The evening of the second and final day of the conference, InMobi co-sponsored the MAU Vegas 2017 Official After-Party to support Women in Wireless , a non-profit organization dedicated to helping connect, inspire and empower female leaders in the mobile and digital space with over 12,000 members in 10 chapters across the world.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

Ad Monsters

MAY 15, 2023

Chao focuses on accelerating business growth and transformation at Insider and developing a healthy advertising ecosystem through partnerships as the industry shifts away from third-party cookies. Additionally, Ziad is the Founder of Redefy, a youth-run non-profit committed to furthering equality.

Ad Tech 98

Ad Tech Media Non-Profit Education 98

OpenX

AUGUST 15, 2023

As targeted media-buying evolves, OpenX is taking action to help publishers and buyers alike prepare for this new landscape, including the deprecation of third-party cookies and IDFAs. To that end, OpenX has long provided advertisers with actionable insights and granular reporting that helps them measure against their KPIs with confidence.

Media 52

Media Header Bidding Non-Profit Impressions 52

Lemonads

AUGUST 11, 2020

Some of the different types of traffic fraud include: Bots and Non-Human Traffic As the name suggests, bots and non-human traffic is generated by malware that mimics human interactions. Pixel and Cooking Stuffing Tracking pixels and cookies are a common way to attribute interactions to the right party.

Affiliates 52

Affiliates Advertising Non-Profit Impressions 52

Lemonads

DECEMBER 21, 2021

Instead of promoting products to audience members who may have non-buying intents, content marketing materials actually answer the questions that users are actively searching for. This takes a lot of time and research, not to mention the fact that you’ll also want to find non-affiliate links to prove any claims you make.

Affiliates 52

Affiliates Non-Profit Banner Pop-Up 52

AdvertiseMint

DECEMBER 1, 2023

Be transparent by declaring the use of cookies in a privacy policy or banner message. Enable cookie expiration period based on expected customer cycle times. But the long-term profits make it well worth the effort. While it takes work upfront, the long-term profit potential of remarketing is immense.

Conversion 52

Conversion ROI Audience Cookies 52

Automatad Inc.

JANUARY 17, 2022

This dip is relatively moderate and is expected to fall through till 2025, owing to non-cyclic and secular shifts in consumer usage of media. The unsealed suit further reveals Google’s AdX take rates, its slow-loading non-AMP ads, and a coalition with Facebook dubbed “Jedi Blue” – intended to crush header bidding. signinlocker].

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Brid.tv

OCTOBER 7, 2022

For several years now, Google has been announcing (and postponing) the phaseout of the third-party cookie. Luckily, contextual video advertising doesn’t rely on cookies. In fact, according to a study , skippable ads have an advantage over their non-skippable counterparts. Ensure They Adhere to Better Ad Standards.

Video Ads 52

Video Ads Ad network Non-Profit Real Estate 52

Monetize More

SEPTEMBER 30, 2022

While non-advertising models like subscription models and paid apps can bring you a sustainable flow of revenue, in-app advertising is on a whole different level & you can outpace the revenue of other app monetization models if you partner with the right AdTech company. Now, you’re trying to find the best way to monetize it.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Clearcode

MARCH 15, 2023

Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. Traditionally, advertisers would use third-party data for audience targeting and measurement as it was readily available via third-party cookies and data brokers. What Is Second-Party Data?

GDPR 52

GDPR Audience Cookies eCommerce 52

Lemonads

MAY 15, 2020

There are two main problems I see affiliates struggling with: 1) Blackhat practices and misleading offers and advertising angles have become harder and harder to implement profitably. Consider investing your profits into your own products/services. Why “the next 1-2 years”? 11) What would you recommend to “super affiliates” in 2020?

Affiliates 52

Affiliates Marketing Non-Profit Pop-Up 52

VideoWeek

MAY 26, 2023

Live broadcaster viewing is set for a particularly sharp decline of 27 percent, while non-live viewing falls by 6 percent. And the ad offering also combines products from both services, including “innovative and non-traditional” formats. Gross ad revenues in MFE’s domestic market rose by 0.4 percent to reach €463 million euros.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. DAZN has won non-exclusive rights to Professional Triathletes Organisation (PTO) broadcasts over the next two years.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Ad Monsters

APRIL 25, 2024

Another good indicator for the ad sector is the support of Ad Net Zero, the non-profit organization that started out of the UK’s Ad Association three years ago and launched a US chapter in early 2024. I’m not saying that the industry should ignore things like data waste, advertising waste and non- viewable ads.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52