Martech Series

OCTOBER 13, 2022

“AdTheorent Health Predictive Audiences are fully compliant with healthcare industry privacy requirements and are future-proofed since they are not reliant on cookies or IDs of any kind, which is a significant benefit for AdTheorent Health’s customers and the industry generally,” noted Gandhi.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Digiday

OCTOBER 19, 2022

Christine Merrifield-Wehrle, head of investment at Crossmedia, said clients are looking for ROI, and if they don’t find it, they will cut budgets. Now they know what those platforms utilize to generate ROI. So, is decreased spending by some clients an early sign of what’s to come for the rest of the industry? It’s hard to say.

Agency 69

Agency Media Retail Entertainment 69

Advertising to Baby Boomers

AUGUST 28, 2013

Soon we will have it: 07 January 2013 Tablets Moses and the pharmaceutical industry once had exclusive dibs on this word. In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. We Muggles already have this. What’s the big deal?”

Advertising 53

Advertising Pharmaceuticals Banner Education 53