Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. Deux, for example, a plant-based food company that creates better-for-you cookie dough, was established in 2020. There was a set PR team and a set marketing team, and brands needed both to succeed.

Marketing 201

Marketing SEO Food Public Relations 201

Martech Series

OCTOBER 25, 2022

Bowley earned her bachelor’s of arts in journalism and public relations at the University of Nebraska-Lincoln and a master’s in business administration from Arizona State University. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. She will be based in Mountain View, Calif.

Public Relations 75

Public Relations Marketing Cookies MarTech 75

Martech

MARCH 23, 2022

There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” This is the layer of marketing where things like awareness spending, brand campaigns, and public relations operate, and it’s the layer that people often say can’t be measured.

Marketing 109

Marketing Machine Learning Public Relations Brand Awareness 109

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. Read on for a (reasonably) pain-free explainer. Okay, so what is PAIR and why is it important?

Advertising 77

Advertising Demand Side Platform Public Relations Cookies 77

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. US Ad Market Cut 3,500 Jobs in December.

Ad Tech 98

Ad Tech Agency Media Advertising 98

Monetize More

DECEMBER 28, 2022

Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only. Publishers’ Perspectives: This is good for publishers, whether cookies are used or not because you can highlight the value you provide to brands.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MNTN

JUNE 6, 2024

Public Relations (PR) : Using media coverage and press releases to increase brand credibility and awareness. Referral Programs : Encouraging existing customers to refer new prospects by offering incentives. Account-Based Marketing (ABM) : Targeting specific high-value accounts with personalized marketing campaigns.

Audience 52

Audience Brand Awareness Real Estate CPL 52