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Where Does PR Fit Into Your Marketing Strategy?

Ad Rants

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. The content is highly linkable and SEO-driven, meaning audiences are more easily finding the content. When accomplished well, digital PR is a true blend of traditional PR along with content marketing and SEO.

Marketing 201
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Demand Generation: Complete Guide for 2024

MNTN

Search Engine Optimization (SEO) : Optimizing your website to rank higher in search engine results for relevant keywords. Public Relations (PR) : Using media coverage and press releases to increase brand credibility and awareness. Referral Programs : Encouraging existing customers to refer new prospects by offering incentives.