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Publicrelations and marketing used to be like oil and water, two separate entities that didn't mix. The content is highly linkable and SEO-driven, meaning audiences are more easily finding the content. When accomplished well, digital PR is a true blend of traditional PR along with content marketing and SEO.
Search Engine Optimization (SEO) : Optimizing your website to rank higher in search engine results for relevant keywords. PublicRelations (PR) : Using media coverage and press releases to increase brand credibility and awareness. Referral Programs : Encouraging existing customers to refer new prospects by offering incentives.
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