Adweek
JANUARY 23, 2024
On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of this dynamic ecosystem, offering valuable perspectives for brands, retailers, platforms and technology partners.
Adweek
JANUARY 5, 2024
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. The promise of transaction data has fueled the retail commerce media industry, which is projected to grow by 28.5%.
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Adweek
MAY 15, 2024
Digital marketers are moving up the funnel--we're going in-store, the cookies are crumbling--and still, the humble place where it all started, search, is not only surviving but thriving. You might think sponsored search ad revenues of Amazon, the giant of retail media, would have slowed down by now. The market is predicting another.
AdExchanger
NOVEMBER 7, 2023
Losing third-party cookies is often framed as a negative for the advertising industry. But it doesn’t have to be, according to The Trade Desk (TTD). It’s The Future appeared first on AdExchanger.
Martech
JANUARY 17, 2024
” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. “Retail brands are doing a good job with that and it’s been a tactic for a while,” said DeZao. After multiple delays.
Digiday
AUGUST 7, 2024
The threat of Google’s crumbling third-party cookie led to a boom in the retail media network space as they were seen as a cookieless solution. However, after years of uncertainty, Google had a change of heart , and decided to keep cookies in Chrome after all leaving users to decide if they want to be tracked.
Martech
JANUARY 5, 2024
In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.
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