Digiday

MARCH 18, 2024

As marketers continue preparations for Google to finally sunset the third-party cookie altogether in Chrome, first-party data becomes that much more important. Marketers who weren’t as keen to spend on retail media networks are being won over by retail media networks’ first-party data pitch.

Retail 87

Retail Cookies Marketing Media 87

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

Retail 52

Retail Media Viewability Impressions 52

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms. Various ID and tags to help identify audiences across platforms.

Cookies 99

Cookies Retail MarTech Audience 99

illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. Why now, why retail?

Retail 59

Retail Media Cookies Shipping 59

Exchange Wire

FEBRUARY 7, 2024

On today’s ExchangeWire digest: Amazon Strikes Deal with Largest UK Publisher; Google Must Address Competition Concerns with Cookie Deprecation; Low Growth for UK Retail Sector In the midst of the cookie crumble, Amazon has struck a deal with Reach, the UK’s [.]

Cookies 97

Cookies Retail 97

Digiday

JANUARY 18, 2024

Given the focus on cookie deprecation changes this year, agencies and clients will increasingly seek more transparency with campaign insights and data across retail media. More on the the demise of cookies here.)

Cookies 89

Cookies Retail Agency Media 89

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 97

Retail Media Cookies Electronics 97

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies. Explore how Ops Mage can redefine engagement and monetization.

Cookies 116

Cookies Ad Server GDPR Ad Ops 116

Ad Monsters

SEPTEMBER 3, 2024

Retail media is more than just a performance channel — it’s a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon’s pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026. It is also expected to reach $100B by 2026.

Retail 98

Retail Media Marketing Manufacturing 98

Martech

JULY 2, 2024

While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Dig deeper: Why we care about retail media networks Include multiple retail media networks in your strategy Your customer’s journey is more complicated than ever. Each retailer has taken a unique approach in building its RMN.

Retail 96

Retail Media Marketing MarTech 96

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 96

Retail Media Advertising Manufacturing 96

Ad Monsters

JANUARY 4, 2024

After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. We view the initial 1% deprecation of cookies as a crucial first step in assessing the viability of a cookieless environment. “We

Cookies 116

Cookies Agency Retail Advertising 116

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Dig deeper: How one tech company is doing marketing without cookies Why we care. Get MarTech! In your inbox.

Retail 98

Retail Media Cookies MarTech 98

Ad Monsters

JANUARY 24, 2024

Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. As 2024 gears up, the omnichannel opportunity shines brightly in the evolving retail media landscape, merging the digital and physical realms into a seamless, personalized shopping experience. The result?

Retail 105

Retail Media Cookies Conversion 105

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Why we care. RMNs saw 16.3%

Retail 90

Retail Media Retargeting Audience 90

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. In your inbox.

Retail 112

Retail Media Marketing Cookies 112

AdExchanger

FEBRUARY 13, 2024

Roses are red, violets are blue, third-party cookies are deprecating, so what should brands do? According to the National Retail Federation, Valentine’s Day spending is expected to hit a record $14.2 billion this year.

Cookies 64

Cookies Retail 64

AdExchanger

JANUARY 17, 2024

Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports.

Cookies 99

Cookies Retail Media 99

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. “Retail brands are doing a good job with that and it’s been a tactic for a while,” said DeZao. After multiple delays.

Cookies 132

Cookies Impressions MarTech Retail 132

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 73

Retail Advertising Cookies Marketing 73

AdExchanger

MARCH 3, 2024

The retail media ad tech startup Topsort announced a $20 million Series A investment round on Monday. The three-year-old company began looking for a potential investor and a new investment round in the back half of 2023. “It

Cookies 103

Cookies Marketing Retail Ad Tech 103

Digiday

JANUARY 29, 2024

With the ongoing cookie deprecation underway, independent agencies are shifting their attention to identifying new audiences, testing artificial intelligence and expanding data tools to prepare for the accompanying measurement changes, which may look different for independents than they do for their holding company counterparts.

Cookies 90

Cookies Agency Media Retail 90

AdExchanger

AUGUST 4, 2024

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one.

Cookies 112

Cookies Marketing Advertising Mobile Ads 112

Digiday

FEBRUARY 6, 2024

Amazon is making a bigger play for publishers in the post-third-party cookie ad market by offering to connect the dots between media companies’ first-party contextual data and its own transaction data as a retailer. Continue reading this article on digiday.com.

Cookies 91

Cookies Retail Media Marketing 91

VideoWeek

JUNE 11, 2024

All eyes are on retail media in the runup to Cannes, with the channel forecast to outpace linear TV spend by 2026. But with that proliferation comes fragmentation, as more retailers launch their own media offerings to capture a share of those budgets. “Retail media is still mainly sponsored ads,” observes Westcott.

Retail 64

Retail Agency Media Cookies 64

Digiday

AUGUST 8, 2024

Uber is positioning itself as insulated from Google’s cookie fallout, keeping its value proposition around its first-party data, location-based consumer insights and global scale front and center. Whatever Google’s decision is, that’s their business,” Paul Wright, head of international at Uber Advertising told Digiday.

Cookies 93

Cookies Retail Media Marketing 93

Digiday

JANUARY 30, 2024

At the same time, the way shoppers search for information has expanded beyond Google, into TikTok , Amazon and other retail platforms. It’s made for a booming retail media networks business that brands like Tropicana are increasingly relying on to target shoppers. He declined to detail Tropicana’s ad spend or retail partners.)

Retail 91

Retail Cookies Media Marketing 91

Digiday

MARCH 3, 2024

Google has finally thrown down the gauntlet, making good on its promise to decimate third-party cookies in its Chrome browser by the end of this year. As the fallout continues, however, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads.

Cookies 98

Cookies Marketing Banner Display Advertising 98

VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

Retail 52

Retail Media Ad Server Impressions 52

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

Retail 113

Retail Media Cookies GDPR 113

VideoWeek

JUNE 25, 2024

Retail media has generally been focused on lower-funnel tactics, but Catherine Lofthouse, Client Partner, Global Addressable Media at Dentsu, argues the space presents a “huge opportunity” to enlist new customers. By decoupling retail data, advertisers can drive a consumer journey down the funnel.

Retail 52

Retail Media Cookies Agency 52

PubMatic

OCTOBER 9, 2023

The retail landscape is undergoing a wholesale transformation, prompting retailers to adjust their strategies to stay competitive. With an estimated $126 billion in ad spend going into retail media this year , the opportunity is tremendous. However, not every retailer is finding the success they’d hoped.

Retail 97

Retail Media ROI Cookies 97

Digiday

MARCH 20, 2024

Today’s retail media network landscape could be compared to the California gold rush of the 1800s. Google’s third-party cookie is finally crumbling , making gold out of the alternative first-party data as retailers chase audience insights.

Retail 91

Retail Media Cookies Audience 91

Ad Monsters

JANUARY 9, 2023

High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big box retailers are ideal for targeting consumers. This opportunity is unique to in-store environments and may be one reason global retail media spending will reach $101 billion this year , a 15% increase from 2021.

Retail 105

Retail Media Cookies Impressions 105

Digiday

MAY 6, 2024

The landscape of retail media networks is growing at a breakneck pace, with retailers like JPMorgan Chase, Best Buy and CVS competing with colossal retailers like Amazon and Walmart. Retail media’s growth spurt has made for more closed ecosystems, given there aren’t yet set standards across measurement and ad formats.

Retail 90

Retail Media Cookies Marketing 90

Digiday

NOVEMBER 6, 2023

The industry may very well be headed toward a retail media arms race , if it’s not there already. With Google’s crumbling cookie on the horizon next year , data becomes marketing gold and retailers from Walmart to The Home Depot, are looking to cash in on their audiences. You wake up and there’s another retail media network.

Retail 98

Retail Media Advertising Cookies 98

Digiday

JANUARY 26, 2023

24, 2015, this article has been updated to include an explainer video that covers a cookie-stuffing scheme exposed by cybersecurity firm Confiant in January 2023. One of the more tried-and-true techniques is cookie stuffing. First: explain what a cookie is? A cookie is a tiny bit of code that a website drops in a user’s browser.

Cookies 71

Cookies Affiliates Pop-Up Conversion Rate 71