Digiday

AUGUST 7, 2024

The threat of Google’s crumbling third-party cookie led to a boom in the retail media network space as they were seen as a cookieless solution. However, after years of uncertainty, Google had a change of heart , and decided to keep cookies in Chrome after all leaving users to decide if they want to be tracked.

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Cookies Retail Agency Media 80

Adweek

MARCH 7, 2023

In this episode of Brave Commerce, Austin Leonard, head of sales at Sam's Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand, especially as we shift to a post-cookie future. The rise in retail media has resulted in fewer and fewer consumers.

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Cookies Retail Media eCommerce 225

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. In your inbox.

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Retail Media Marketing Cookies 117

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

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Retail Media Advertising Manufacturing 106

Digiday

APRIL 2, 2024

Four months into Google’s Chrome cookie conundrum , the loss of third-party cookies continues to push marketers to pursue alternative channels, like retail media. Retail media has long since been a key element of Scott’s media mix, according to Morgan Millard, director of omnichannel strategy and planning for Scotts Miracle-Gro.

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Retail Cookies Media Marketing 71

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Dig deeper: How one tech company is doing marketing without cookies Why we care. Get MarTech! In your inbox.

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Retail Media Cookies MarTech 101

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

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Retail Media Cookies GDPR 118

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Why we care. RMNs saw 16.3%

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Retail Media Retargeting Audience 94

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies. Explore how Ops Mage can redefine engagement and monetization.

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Cookies Ad Server GDPR Ad Ops 105

Adweek

OCTOBER 9, 2024

Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global's acquisition of LiveIntent marks the latest example.

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Cookies Marketing Ad Tech Retail 295

Exchange Wire

FEBRUARY 7, 2024

On today’s ExchangeWire digest: Amazon Strikes Deal with Largest UK Publisher; Google Must Address Competition Concerns with Cookie Deprecation; Low Growth for UK Retail Sector In the midst of the cookie crumble, Amazon has struck a deal with Reach, the UK’s [.]

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Cookies Retail 75

AdExchanger

JANUARY 17, 2024

Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports.

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Cookies Retail Media 92

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? . ” Smith also talked about the fast growth of retail media and CTV.

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Retail Marketing Conversion Cookies 91

Ad Monsters

JANUARY 4, 2024

After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. We view the initial 1% deprecation of cookies as a crucial first step in assessing the viability of a cookieless environment. “We

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AdExchanger

MARCH 3, 2024

The retail media ad tech startup Topsort announced a $20 million Series A investment round on Monday. The three-year-old company began looking for a potential investor and a new investment round in the back half of 2023. “It

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Cookies Marketing Retail Ad Tech 96

Digiday

MARCH 18, 2024

As marketers continue preparations for Google to finally sunset the third-party cookie altogether in Chrome, first-party data becomes that much more important. Marketers who weren’t as keen to spend on retail media networks are being won over by retail media networks’ first-party data pitch.

Retail 70

Retail Cookies Marketing Media 70

Digiday

JANUARY 18, 2024

Given the focus on cookie deprecation changes this year, agencies and clients will increasingly seek more transparency with campaign insights and data across retail media. More on the the demise of cookies here.)

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Cookies Retail Agency Media 73

Digiday

MARCH 3, 2024

Google has finally thrown down the gauntlet, making good on its promise to decimate third-party cookies in its Chrome browser by the end of this year. As the fallout continues, however, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads.

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Cookies Marketing Banner Display Advertising 93

AdExchanger

AUGUST 4, 2024

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one.

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Cookies Marketing Advertising Mobile Ads 105

Digiday

JANUARY 29, 2024

With the ongoing cookie deprecation underway, independent agencies are shifting their attention to identifying new audiences, testing artificial intelligence and expanding data tools to prepare for the accompanying measurement changes, which may look different for independents than they do for their holding company counterparts.

Cookies 78

Cookies Agency Media Retail 78

PubMatic

OCTOBER 9, 2023

The retail landscape is undergoing a wholesale transformation, prompting retailers to adjust their strategies to stay competitive. With an estimated $126 billion in ad spend going into retail media this year , the opportunity is tremendous. However, not every retailer is finding the success they’d hoped.

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Retail Media ROI Cookies 97

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

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Retail Advertising Cookies Marketing 75

Martech

JULY 27, 2022

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies. For years, we’ve seen contextual targeting touted as an alternative to cookies.

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Cookies Advertising First-Party Cookies Audience 99

Martech

MARCH 28, 2022

Snowflake today launched Retail Data Cloud, which allows retailers, manufacturers, distributors, CPG vendors, and industry technology providers to leverage their own data, access new data, and securely collaborate across the retail industry. Why we care: Here we have another result of the pending loss of cookie-based tracking.

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Retail Manufacturing Cookies MarTech 86

Ad Monsters

JANUARY 24, 2024

Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. As 2024 gears up, the omnichannel opportunity shines brightly in the evolving retail media landscape, merging the digital and physical realms into a seamless, personalized shopping experience. The result?

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Retail Media Cookies Conversion 81

Digiday

JANUARY 30, 2024

At the same time, the way shoppers search for information has expanded beyond Google, into TikTok , Amazon and other retail platforms. It’s made for a booming retail media networks business that brands like Tropicana are increasingly relying on to target shoppers. He declined to detail Tropicana’s ad spend or retail partners.)

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Retail Cookies Media Marketing 78

Digiday

FEBRUARY 6, 2024

Amazon is making a bigger play for publishers in the post-third-party cookie ad market by offering to connect the dots between media companies’ first-party contextual data and its own transaction data as a retailer. Continue reading this article on digiday.com.

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Cookies Retail Media Marketing 74

Ad Monsters

JANUARY 9, 2023

High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big box retailers are ideal for targeting consumers. This opportunity is unique to in-store environments and may be one reason global retail media spending will reach $101 billion this year , a 15% increase from 2021.

Retail 90

Retail Media Cookies Impressions 90

Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. On the other hand, many assert that retail media could be a solution to this challenge.

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Ad Tech Retail Media Advertising 90

Martech Series

JUNE 10, 2022

Privacy regulations and deprecation of Cookies have greatly disrupted digital targeting data. New Retailer Customer models help brands meet this challenge. Privacy regulations and deprecation of Cookies have greatly disrupted digital targeting data and models. WORTHINGTON. Amazon Grocery Shopper.

Retail 90

Retail Electronics Cookies Audience 90

AdExchanger

JANUARY 31, 2024

When it comes to the […] The post The Big Story: The Stages Of Cookie Grief appeared first on AdExchanger. In this episode of The Big Story, our Executive Editor Sarah Sluis reports back from the event. One of her biggest takeaways?

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Cookies Advertising Retail Media 89

AdExchanger

FEBRUARY 13, 2024

Roses are red, violets are blue, third-party cookies are deprecating, so what should brands do? According to the National Retail Federation, Valentine’s Day spending is expected to hit a record $14.2 billion this year.

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Cookies Retail 64

Marketing Dive

NOVEMBER 10, 2022

As the holidays approach, the beauty retailer counts on a connected ecosystem and its three million loyalty members in pursuit of forever customers.

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Cookies Retail 115

AdExchanger

NOVEMBER 7, 2023

Slickdeals, a publisher that aggregates discounts and coupon codes for online goods, is turning to data […] The post Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales appeared first on AdExchanger.

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Retail Media eCommerce Audience 112

Martech

AUGUST 10, 2023

The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” Get MarTech!

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Cookies Impressions Retail MarTech 93

Digiday

NOVEMBER 6, 2023

The industry may very well be headed toward a retail media arms race , if it’s not there already. With Google’s crumbling cookie on the horizon next year , data becomes marketing gold and retailers from Walmart to The Home Depot, are looking to cash in on their audiences. You wake up and there’s another retail media network.

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Retail Media Advertising Cookies 86

TechCrunch Ads

AUGUST 8, 2022

As with earlier actions by noyb , all the complaints relate to the most widely used cookie banner software, made by OneTrust. But it’s not the software itself that’s the issue — rather the complaints target deceptive settings it found being applied.

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