Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 82

Cookies Marketing Demand Side Platform Ad Server 82

VideoWeek

JUNE 1, 2023

Based on over 300 buy-side interviews conducted in February 2023, the research suggests advertisers are becoming more conservative about where they are spending, in the face of mounting pressure to prove return on investment (ROI).

ROI 52

ROI Advertising Food Media 52

InMobi

MARCH 24, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Boots UK and ROI's Ollie Shayer. Get the Report What role has retail media played in Boots’s response to the pandemic?

ROI 52

ROI Media Retail Cookies 52

Ad Monsters

MAY 15, 2024

G-Comm, on the other hand, is a specialized retail media accelerator designed to empower retailers and brands to maximize engagement and market share through upgraded retail media networks. How important do you believe RMNs will be for the future of retail and for the advertising ecosystem overall?

Conversion 116

Conversion Retail Machine Learning Marketing 116

Ad Monsters

MARCH 21, 2024

Advertising budgets now favor channels like CTV, retail media, and social media, allowing for personalized use of first-party data, yet interoperability challenges persist. Will the Cookie Crumble in 2024? Google’s Privacy Sandbox has been preparing for Chrome’s cookie deprecation for quite some time. Where does that leave us?

Cookies 93

Cookies Machine Learning ROI Conversion 93

Martech

MARCH 16, 2023

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. While third-party cookies reigned supreme in the early and mid-2000s, they are blocked in Safari and Firefox today. While third-party cookies reigned supreme in the early and mid-2000s, they are blocked in Safari and Firefox today.

Marketing 95

Marketing Cookies Banner Conversion 95

Martech Series

JUNE 3, 2022

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.

Marketing 96

Marketing ROI SEO Conversion 96

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.

Cookies 104

Cookies Advertising GDPR MarTech 104

Martech Series

JANUARY 10, 2023

Tealium , the largest independent and most trusted customer data platform (CDP), launched its fourth annual State of the CDP report, which comprised a global survey of 1,200 IT, operations, marketing, and data and analytics leaders across industries, including financial services, healthcare, retail, government, and more.

Healthcare 81

Healthcare Cookies Retail ROI 81

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Polonioli added: “As Google phases out third-party cookies in 2024, the marketing world is preparing to shift away from third-party cookies, following many years of anticipation.

Marketing 122

Marketing Cookies Machine Learning MarTech 122

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 92

ROI Control Group Audience Cookies 92

Martech Series

MARCH 2, 2023

The end result, and arguably the most powerful, is the ability to connect and activate cookieless first-party data audiences across all the digital pathways and media channels for maximum marketing ROI and effect, at the individual level.” They need to know who their potential audiences are, all in a privacy compliant, cookie-less way.

Audience 83

Audience Cookies ROI MarTech 83

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network? Access to a large pool of publishers means advertisers can get a better ROI. What is a retail media network? Retail profit margins tend to be slim — in the 3% to 4% range. Was it the creative?

Advertising 107

Advertising Marketing Ad Exchange Retail 107

Martech Series

JANUARY 2, 2023

Despite a shift to online commerce, supply chain disruptions and inflation in 2022 has posed a huge challenge to retailers. Conscious opt-out options for customers protect the customer, but make it harder for brands to identify their traffic–particularly with iOS14 privacy settings, and the deprecation of cookies on Chrome.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Paleo AdTech

DECEMBER 10, 2023

Direct mail coops typically consist of retailers who pool their CRM files, based on catalogue and other data collected from customers; they then make that data available to non-competing marketers on a cost-per-lead (or CPM) basis. emails) and third-party cookies — think large publishers. emails), often via loyalty programs.

Retail 52

Retail CPM Audience ROI 52

Martech

DECEMBER 27, 2021

So, instead of spying on consumers through cookies, brands can simply ask consumers for feedback and offer them recommendations based on their likes and dislikes.”. For retail brands, digital technology increasingly will be used to unlock value from a brand’s physical store footprint. Hard turn to mobile and text.

ROI 143

ROI Retail Marketing Cookies 143

Martech Series

MARCH 1, 2023

The end result, and arguably the most powerful, is the ability to connect and activate cookieless first-party data audiences across all the digital pathways and media channels for maximum marketing ROI and effect, at the individual level.” They need to know who their potential audiences are, all in a privacy compliant, cookie-less way.

Audience 73

Audience Cookies MarTech ROI 73

Martech Series

JANUARY 4, 2023

Iterable is praised by customers for its powerful data activation, ease of use, fast ROI, and outstanding customer support. It’s been easy to learn new features and build my skill set over the years with their journeys, ability to personalize templates with logic, and more.” — Senior CRM Manager, Retail, United States.

Marketing 88

Marketing Communications Finance ROI 88

Martech

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), At the same time, allocating the promotional budget effectively to customers with the most significant ROI can aid you in protecting the brand’s margins and profits. 64%), the U.K. (59%)

Cookies 102

Cookies eCommerce ROI Marketing 102

Digiday

NOVEMBER 22, 2022

With so much change in the last two years around signal deprecation — the endlessly looming demise of third-party cookies, Apple’s privacy moves that kneecapped its walled garden rivals — is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competition?

Advertising 67

Advertising Cookies CPM Shipping 67

OpenX

FEBRUARY 1, 2022

The conversation covered everything from advice for brands looking to do more with 1P data, to misconceptions around the deprecation of cookies. . Experienced in both digital and traditional marketing disciplines in multiple verticals, including CPG, DTC, finance, pharma, retail and telco. Thanks to Gillian for taking the time!

Cookies 52

Cookies ROI Healthcare Finance 52

Martech

FEBRUARY 1, 2024

This is especially important given that 2024 ushers the final death of third-party cookies. Social commerce to dominate retail With features like in-app purchases, shopping tags and integrated payment options, social media platforms are taking over as primary shopping destinations.

Media 138

Media Marketing Audience Machine Learning 138

Brid.tv

FEBRUARY 2, 2023

Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. Privacy Issues The Disappearance of Third-Party Cookies Context Over Behavior How Publishers Benefit From Contextual Targeting Dive Into Contextual Advertising With Brid.TV

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Martech Series

JUNE 10, 2022

Brick-and-mortar stores for online retailers. Secondly, as cookies are discontinued from the websites, CPG brands have scaled their investments in customer relationship management (CRM) and customer data platform technologies (CDP). Marketing Technology News: Could Your Multi-Location Business’s Reviews Be Hurting Your ROI?

MarTech 108

MarTech Manufacturing eCommerce Food 108

Digiday

FEBRUARY 16, 2023

If an individual service or technology provider can demonstrate high ROIs (however defined) in limited volumes, marketers who might only have the resources to spend with one or two media owners are unlikely to shift away from those walled gardens any time soon,” he added. Fren-zoned’?

Demand Side Platform 72

Demand Side Platform Ad Tech Cookies Media 72

Paleo AdTech

JUNE 28, 2022

Direct mail coops typically consist of retailers who pool their CRM files, based on catalogue and other data collected from customers; they then make that data available to non-competing marketers on a cost-per-lead (or CPM) basis. emails) and third-party cookies — think large publishers. emails), often via loyalty programs.

Retail 45

Retail CPM Audience ROI 45

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

Marketing 106

Marketing Machine Learning ROI Cookies 106

Martech Series

AUGUST 2, 2022

ArcSpan’s next-gen audience monetization platform, Audience Engine strengthens publishers’ and retailers’ media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Digiday

NOVEMBER 16, 2022

Although, many consider the fortunes of the latter two companies as a hangover from Apple’s privacy moves as advertisers, such as the D2C vendors that flooded their coffers over the early days of Covid-19, press pause on spend after the introduction of features such as SKAdNetwork made measuring ROI more difficult.

Marketing 71

Marketing Ad Tech Demand Side Platform Ad Server 71

Ad Monsters

JANUARY 4, 2023

Retail media and ID solutions revolutionized practices around privacy-centric data. For example, the announcement of Google’s third-party cookie depreciation sent ad tech into a tailspin because Chrome dominates traffic. . As the leading Retail Media Network, there’s ample cause to celebrate. NFT’s took the world by storm.

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Then there’s the added dynamics of retail media networks , around which programmatic advertisers are swirling with interest thanks to their treasure trove of first-party consumer data and closed-loop attribution. What is Programmatic ROI?

ROI 73

ROI Advertising Brand Awareness Cookies 73

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. But this model also relies on third-party cookies to deliver the information. The CMO of a global retail chain wants to understand what paid media channels contribute to the highest-value customers.

Marketing 96

Marketing Machine Learning Conversion Cookies 96

Digiday

OCTOBER 26, 2022

Included in this flurry of announcements are tools to assuage advertisers’ concerns around addressability, including point solutions to aid campaign planning, tackle media fragmentation, and shore up measurement – all growing priorities amid the decline of identifiers such as third-party cookies. ”

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

Kevel

MARCH 23, 2022

For example, a large retailer like Best Buy has a ton of traffic but also a diverse audience. Advertisers can get third-party data through data platforms, but it has varying accuracy and could disappear when third-party cookies do. More targeting abilities = more differentiation. First-party data is especially valuable. About Kevel.

Banner 52

Banner Audience ROI Retail 52

VideoWeek

AUGUST 30, 2024

Gap Bumps Up Brand Spend in Effectiveness Push While many major brands are putting more emphasis on effectiveness and efficiency with their marketing spend, the associated focus on advertising ROI in some cases moves money away from more brand-focussed channels like TV. For fashion brand Gap however, the reverse is true.

Retail 52

Retail Media Non-Profit Ad Tech 52

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . .” and demonstrate the ROI of their investments.

Cookies 126

Cookies Audience Media Ad Tech 126

Martech Series

DECEMBER 27, 2022

One of these was the deadline extension for third cookie deprecation to the second half of 2024. With Firefox and Safari starting to block third party cookies on their browsers, marketers have been expecting the same for Chrome users for a few years now. First party data reliance. CTV leading the way in 2023. billion in 2022 to $16.34

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98