Martech

JANUARY 10, 2025

In reality, consumers receive product recommendations and retargeted advertisements due to multiple factors, including interactions with smart speakers and purchase histories. Leverage first-party data: Expand the use of first-party data for targeting, reducing reliance on cookies and mitigating associated liabilities.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.

Cookies 126

Cookies Marketing Retargeting CPC 126

Ad Monsters

JULY 25, 2024

Google’s latest announcement on third-party cookies shifts the focus to user choice, introducing an experience similar to Apple’s App Tracking Transparency. As advertisers brace for this accelerated change, strategies to adapt in a post-cookie world become paramount.

Cookies 105

Cookies Retargeting Advertising Audience 105

Basis

JANUARY 22, 2023

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

Retargeting 89

Retargeting Cookies Brand Awareness Conversion 89

Martech

AUGUST 1, 2024

Frank added: “However, while it’s tempting to use identity resolution (IDR) to retarget visitors who have recently expressed interest in a product, this is where controversies associated with cross-site tracking become most visible. “Identity solutions can help tie conversions to ads, which is essential to proving their value.

Retail 115

Retail Media Retargeting Audience 115

Basis

FEBRUARY 13, 2023

While some may be tempted to think it’s a coincidence (or even a sign that they’re meant to buy those new shoes), this is an example of ad retargeting at play. Retargeting: What Is It? marketers can re-engage them through retargeting advertising. How Do Retargeting Ads Work? How Can Marketers Use Retargeting Effectively?

Retargeting 86

Retargeting Brand Awareness Audience Conversion 86

Martech

FEBRUARY 20, 2025

The first is the move away from third-party data, headlined by Googles long-running decisions about removing third-party cookies from its Chrome browser. Its dashboards instantly surface insights on audience overlap and opportunities for customer acquisition, retargeting or suppression.

Advertising 90

Advertising Retargeting Audience Cookies 90

Ad Monsters

NOVEMBER 16, 2022

His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . Bridging the Gap.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Basis

JANUARY 2, 2025

Signal loss continues to be a pressing concern, despite Google reversing its plans to deprecate third-party cookies in Chrome and instead allowing users to make an informed choice when browsing. As signals from third-party cookies continue to decline, using context to connect with consumers in relevant ways will grow increasingly important.

Advertising 96

Advertising Retail Cookies Video Ads 96

AdExchanger

AUGUST 2, 2023

StackAdapt's integration with HubSpot's CRM lets Add3 retarget interested customers without relying on third-party cookies and reduces retargeting costs by allowing Add3 to focus on more qualified leads. The post Add3 Finds That A CRM + DSP = Better Performance appeared first on AdExchanger.

Retargeting 98

Retargeting Cookies 98

MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. If so, ignite a conversation around leveraging new techniques less reliant on third-party cookies.

Cookies 119

Cookies First-Party Cookies Retargeting Conversion 119

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

AdExchanger

SEPTEMBER 21, 2022

Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Retargeting 103

Retargeting Cookies Impressions Audience 103

Digiday

FEBRUARY 1, 2024

This time, it’s the impending death of third-party cookies in Chrome that’s got them riled up. And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies. Their gripe? Continue reading this article on digiday.com.

Audience 94

Audience Retargeting Cookies Conversion 94

InMobi

AUGUST 9, 2017

Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Updated June 28, 2019. Absolutely!

Retargeting 52

Retargeting Ad network Retail Cookies 52

Single Grain

AUGUST 8, 2019

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Server-side tracking and the cookie apocalypse. They are the reason for the demise of cookies. The so-called “cookie apocalypse” does not only impact third-party cookies.

First-Party Cookies 115

First-Party Cookies Cookies Retargeting A/B Testing 115

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Benefits of B2B Retargeting Business decision-makers are busy and business purchases can often need a host of approvals. B2B customers may need more time to make a purchase.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Martech Series

JANUARY 29, 2023

Identity AI was developed as third-party cookies and mobile device IDs became increasingly less effective tools for tracking and targeting. Retargeting for Meta is a cookieless, identity-based activation for auto dealers and agencies that can be added seamlessly to any existing retargeting campaign on Meta.

Retargeting 87

Retargeting Advertising Cookies MarTech 87

InMobi

JANUARY 15, 2015

Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great. Mobile is a little different. Mobile app purchase lifecycle via Xoriant 2.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

AdvertiseMint

NOVEMBER 15, 2023

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

Digiday

JUNE 6, 2022

Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast. That includes contextual targeting proposal Topics and retargeting tool FLEDGE.

Cookies 69

Cookies Retargeting Entertainment Conversion 69

VideoWeek

JULY 23, 2024

Yesterday evening Google announced it is proposing a new roadmap for its Privacy Sandbox toolset – one which won’t involve the complete sunsetting of third-party cookies. Google’s initial decision to deprecate third-party cookies over four years ago had a transformative impact on the industry.

Cookies 52

Cookies Marketing Retargeting Audience 52

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

Cookies 69

Cookies Conversion Ad Tech Retail 69

illumin

SEPTEMBER 19, 2024

Cookies from websites may be used to gather this data for relevant targeting , although there are cookieless data strategies that are gaining momentum. Retargeting This method refers to the act of re-engaging audiences who’ve previously interacted with your brand. This can be through cookies or a tracking pixel.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

InMobi

MARCH 14, 2022

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

Retargeting 52

Retargeting Communications Pop-Up Advertising 52

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies. Are you ready to go cookieless?

Cookies 59

Cookies Media Machine Learning GDPR 59

Martech

MAY 23, 2022

Something must replace the cookie. The good news is that the UID is one pathway to a future without cookies. If it is not a cookie, is it a cracker? Cookies and UIDs both have their limits. While a cookie can track a user across multiple domains, the UID is limited to the domain the user visits.

Cookies 111

Cookies Retargeting MarTech Marketing 111

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new.

Audience 81

Audience Cookies GDPR Retargeting 81

Martech

JANUARY 26, 2022

Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. ” Timeline of third-party cookie changes. CDPs are designed to maximize the value of first-party customer data, making it a helpful asset for the coming third-party cookie deprecation.

First-Party Cookies 102

First-Party Cookies Marketing Cookies MarTech 102

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The retargeting and engagement potential of such a combination can transform campaigns. The challenges of adtech.

First-Party Cookies 126

First-Party Cookies Cookies Impressions Ad Exchange 126

AdPulp

OCTOBER 23, 2021

TikTok challenges, retargeting ads, GDPR, and cookies? What is this advertising business that we inhabit today? It feels foreign, and we the ad-makers and brand shapers of today may feel lost and/or disoriented. It’s not that the pace of change is too great.

GDPR 67

GDPR Retargeting Advertising Cookies 67