Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. With every browser outside of Chrome blocking third-party cookies, traditional attribution models are no longer the one-size-fits-all solution they once were.

Marketing 114

Marketing Cookies Machine Learning Retail 114

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Adaptability to a Cookie-less World : The digital world is gradually moving away from cookies due to privacy concerns.

ROI 98

ROI A/B Testing Marketing SEO 98

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Put it all together and it becomes clear that maximizing ROI on programmatic ad spend is a huge undertaking. What is Programmatic ROI? Let’s dive in. It’s marketing 101 in 2023. x 100 = 300%.

ROI 90

ROI Advertising Brand Awareness Cookies 90

Martech

JANUARY 22, 2025

” Key success drivers for RMN campaigns Embrace first-party data strategies : Prioritize first-party data over diminishing third-party cookies. “[D] on’t rely on third-party cookies,” he said. . “Their low cost per acquisition indicates that they found the right audience.”

Retail 104

Retail Food Cookies Banner 104

Martech

NOVEMBER 15, 2021

These regulations restrict the use of third-party cookies, which in any case will soon be deprecated by Google’s Chrome browser, and those relying on them for customer data collection will have to rethink their practices. “We What’s more, giving consumers control can help improve ROI as well.

Cookies 108

Cookies GDPR MarTech ROI 108

Martech

DECEMBER 13, 2022

This is the first of a three part series on the ROI of personalization. This strategy is crucial now that third-party cookies and mobile device ID tracking are being deprecated by major technology companies. The post The ROI of personalized experiences: Audience measurements appeared first on MarTech. Get MarTech! Processing.

ROI 103

ROI Audience Machine Learning Cookies 103

Martech

APRIL 11, 2022

Ah, the magic of cookies. I’m too accustomed to this happening to find it annoying, but it did make me think about how random advertising might become in the post-cookie age. She may well be right, but with marketing organizations under pressure to show swift ROI, is playing the long game a luxury?

Cookies 98

Cookies ROI MarTech Marketing 98

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Martech

JULY 12, 2024

However, with customer interactions occurring across a growing number of touchpoints and the eventual sunset of third-party cookies, data collection is also becoming more fragmented. That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI.

ROI 106

ROI Conversion Marketing Education 106

Ad Monsters

JULY 18, 2024

This depth of data allows for precise targeting and enhanced audience insights, enabling both publishers and advertisers to thrive despite the deprecation of third-party cookies. Yahoo ConnectID offers the agility required to navigate these changes, providing publishers with robust tools to address the impending demise of third-party cookies.

Cookies 85

Cookies Non-Profit Audience Impressions 85

Martech Series

NOVEMBER 23, 2022

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

ROI 82

ROI Marketing Audience MarTech 82

Martech

DECEMBER 3, 2024

“So if a customer is running CTV, display, LinkedIn and paid search, is the combination working harder than any individual one so that the CPC goes down but the ROI goes up?” Now cookies are going away. There’s enough robust data in there that even without cookies you can piece together robust identification.”

Marketing 114

Marketing CPC Cookies Conversion Rate 114

illumin

JANUARY 14, 2025

With third-party cookies phasing out and consumer preferences shifting toward more privacy-conscious behaviors, agencies will rely on first-party data , contextual advertising, and advanced attribution models to track ROI. to serve as models for global data protection laws.

Advertising 101

Advertising Marketing Retail Agency 101

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 84

Cookies Marketing Demand Side Platform Ad Server 84

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

Cookies 114

Cookies First-Party Cookies Retargeting Conversion 114

Digital Remedy

FEBRUARY 19, 2025

Signal Loss : As cookies and identifiers are deprecated, tracking becomes more difficult, increasing the risk of skewed analysis. Random Suppressed Groups Randomly exclude subsets of people from seeing ads using digital identifiers like cookies, IP addresses, or mobile ad IDs (MAIDs). External Noise : Uncontrollable variables (e.g.,

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Martech

MARCH 15, 2022

Measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible as third-party cookies are phased out. Third-party cookies are predisposed to inflation and double-counting when it comes to conversions.

Marketing 101

Marketing Cookies ROI Conversion 101

Martech

JANUARY 25, 2023

However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI. Clean rooms’ importance is clear and will increase as third-party cookies go away. This will require all data providers, including walled gardens, to make their data easily interoperable for measurement and ROI.

ROI 110

ROI Marketing Cookies MarTech 110

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget. Cookie scanning (beta) and dismissing.

Cookies 108

Cookies Banner ROI Conversion 108

Martech

MAY 30, 2023

But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies.

Cookies 100

Cookies ROI MarTech Marketing 100

AdExchanger

JULY 11, 2022

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going forward.

ROI 106

ROI Cookies Advertising GDPR 106

Playwire

AUGUST 9, 2023

Stricter data privacy regulations and the demise of third-party cookies pose significant challenges to online audience identification and targeted advertising. New, more strict privacy regulations are causing a shift towards contextual advertising, making ROI measurement increasingly complex and raising a greater risk of ad waste.

Advertising 98

Advertising Cookies ROI Audience 98

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

AdPushup

OCTOBER 9, 2022

This improves ROI for both advertisers and publishers. The fall of third-party cookies (which have grown quickly over the past 20 years) has raised concerns regarding the future of programmatic systems. Luckily ad tech evolved, and we got programs managing most of the operational tasks leading to the rise of programmatic advertising.

Advertising 98

Advertising ROI Cookies Ad Tech 98

Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. Still today, 75% of marketers rely on third-party cookies. Get MarTech! In your inbox.

Marketing 24

Marketing ROI Cookies Conversion Rate 24

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Where the focus is. It has taken its time.

Cookies 120

Cookies Conversion ROI MarTech 120

Oko

SEPTEMBER 3, 2024

This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies. Third-party cookies, which track users across multiple sites, often face scrutiny under these regulations due to their invasive nature and the difficulty in managing user consent effectively.

Cookies 52

Cookies Audience GDPR Food 52

VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. What are the challenges publishers face when it comes to Googles U-turn on cookies? Its about time. Inventory quality and safety are also paramount.

Education 59

Education Cookies Ad Tech Advertising 59

Martech Series

JULY 29, 2022

All without relying on third-party cookies. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent. With the deprecation of third-party cookies, publishers are expecting a revamp of header bidding solutions. Putting the People First.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Single Grain

SEPTEMBER 7, 2023

Webinars may sound very 2010 to you, and you likely doubt that webinar ROI is anything to write home about, but don’t be so quick to dismiss them. Last Thoughts on Webinar ROI So, before you discount webinars as a thing of the past, try giving them another thought. Work With Us Wait, Aren’t Webinars Antiquated?

ROI 52

ROI Audience Cookies Agency 52

Basis

AUGUST 11, 2022

Here’s what to read from the week of 8/5/22 – 8/11/22 to stay ahead of the curve: ‘Lack of Commercial Incentive’: Google’s Third-Party Cookie Delay is a Flip to Procrastinators [:03]. After Google’s recent announcement that it will delay third-party cookie deprecation to 2024, ad execs have been putting the “pro” in procrastination.

ROI 93

ROI Cookies Marketing Media 93

Ad Monsters

MARCH 21, 2024

Will the Cookie Crumble in 2024? If you ask the industry stakeholders in the IAB’s State of Data Report, the cookie will crumble, but most think it won’t happen in 2024. Google’s Privacy Sandbox has been preparing for Chrome’s cookie deprecation for quite some time. It seems those surveyed in the report agree.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. Increased marketing ROI.

Cookies 110

Cookies Mobile Ads GDPR MarTech 110

Martech

MAY 17, 2022

Marketers will be able to adjust their spend and measure ROI. With the phasing out of third-party cookies and a more regulated data sharing environment, marketers are looking to more creative methods to manage and execute targeted campaigns. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)?

Viewability 98

Viewability ROI Cookies MarTech 98

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Cookies from websites may be used to gather this data for relevant targeting , although there are cookieless data strategies that are gaining momentum.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech

NOVEMBER 15, 2022

Dig deeper: MiQ announces post-cookie programmatic package. By combining SponsorPulse’s data with our programmatic capabilities, we offer marketers a turnkey solution that delivers business outcomes and ROI following sponsorship executions,” said Jason Furlano, MiQ Canada’s SVP of commercial, in a release. Why we care.

ROI 97

ROI Entertainment Cookies Audience 97

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.

Cookies 110

Cookies Advertising GDPR MarTech 110